Ancillary Revenue as a Business Strategy at Ryanair

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17 likes•5,182 views

Magdalena Anna Fas

Business Economy & Finance

Ancillary Revenue Growth As a Business Strategy At RYANAIR

Business Case for Profitability?,[object Object]

Low Cost Philosophy & Ancillary Revenues: ,[object Object]

Conversion of cost centres into revenue sources

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Historically only if an alternative exists,[object Object]

Ancillary Revenue Strategy at RYANAIR ,[object Object]

basic low fare only for the few with zero requirements

optional add-ons at above-average prices

involves unavoidable aspects of the product,[object Object]

Car rental featured is heavily merchandised

Civil Aviation industry in India is growing at an accelerating rate and the country is getting the benefits of its improved connectivity. India has become the world’s third largest domestic aviation market in term of the number of tickets sold. The Civil Aviation Industry has come in new era of expansion, driven by factor such as low cost carriers, modern airports, Foreign Direct Investment in domestic airlines, and growing emphasis on regional connectivity. The Ministry of Civil Aviation is responsible for the administration of the aviation industry in India. It plays a significant role in formulation of national policies and programmes for development and regulation of aviation industry. The following are the principal regulatory authorities functioning under the authority of the Ministry of Civil Aviation:- • Directorate General of Civil Aviation • Airport Authority of India • Airport Economic Regulatory Authority

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