IT IS THE SWOT ANALYSIS OF STAR PLUS

2. ORIGIN
• It was first launched on 21 February 1992,
• Initially it was english language television
channel
• Later on star plus became hindi channel and star
world as english language channel
• In 2000, the company's CEO Sameer Nair and
programming chief Tarun Katial introduced a
number of new shows, which helped to solidify
the channel's position as the leader in the Hindi-
language television broadcasting area.
https://www.youtube.com/watch
?v=KkGQ8lp6Gug

3. Star plus brand analysis
Parent Company
Satellite Television Asia Region (STAR) News
Corporation
Category Entertainment TV Channel
Sector MEDIA AND ENTERTAINMENT
Tagline/ Slogan Rishta Wohi, Baat Nahi
USP
High quality and largest number of shows for
entire family
Segment Upper and Middle Class, Mega cities
Target Group Housewives, Family

8. • Highly popular in GEC category
• First channel to be part of indian family via kyuki saas
bhi kabhi thi,kasauti zindagi ki,kahaani ghar ghar ki,
• First HD quality stream
• Most number of shows cater to housewives
• Effective use of PR machinery to build credibility.
• Highest foreign integrated audience with any channel
• 360 degree marketing to create awareness of show

10. • Started loosing market share after not been able to get
show such as KBC
• Unnecessary importance is given to TRP
• Not able to read the nerves of people with time and cater
their demand.
• Old wine in new bottles
• Reinvention of logo and tagline which enables to loose
particular group with time.
• No children content as earlier
• Poor selection of shows
• Not holding command over reality shows (bigboss, dance
india dance,kbc,Indian idol)

11. • Can make reality shows targeting upcoming singers ,
actors and dancers in weekends.
• Creating shows which involves involvement of
audience via apps and enable them to be part of
shows.
• Focus on what viewer wants to see and not what
channel want to show.
• Integrating with millennials and catering their demands
via OTT platforms.
• Reaching international platforms and itegrating more
outside audience via various social and ott platforms.

12. • Loosing market share because of new GECs. Eg.Colors
• High importance given to TRP ratings prohibit channel itself
to think against the stream and to start something
different
• Less way for innovation as to contempories
• Its campaign Nayi Soch left things more confused than
explained.
• Continous pressure of content doesn’t reflect brand
positioning

13. • Below are the top 6 Star Plus competitors:
1. Colours
2. Zee Tv
3. Sony
4. SAB
5.News Channels in Prime Time (7-9:30)
6. Regional GECs