John See - Revolutionary War Veteran and PioneerAlan See
John See was captured at age 6 during the Muddy Creek Massacre in 1763. He and his family were taken captive by Shawnee Chief Cornstalk and brought to Old Town, Ohio. After 2.5 years, John was adopted by a Shawnee family and did not want to return to his biological family. However, he was eventually released with other captives due to pressure from the British. John had difficulty readjusting to white society and maintained attachments to his Shawnee family. He later served in the American Revolutionary War and received land in Indiana for his service.
John See was the 4th great-grandfather of the author. He was killed in the 1763 Muddy Creek Massacre near present-day Lewisburg, West Virginia during Pontiac's Rebellion when Shawnee warriors attacked and killed settlers. John's mother Catherine was taken captive along with other women and children. She demonstrated great courage and strength on the difficult march to Ohio, saving her younger children by knocking a warrior off a horse meant for them to ride. Upon arriving at the Shawnee village, Catherine continued to impress the warriors with her bravery and resilience.
The Most Influential CMOs to Follow in 2023Alan See
Alan See is a recognized influencer in marketing, having received awards from Forbes and the American Marketing Association. He draws on his experience in sales and marketing from his father's business. See emphasizes developing trust with customers through building emotional bonds and relationships. He believes the most important trends in marketing involve creating customer relationships through content and social media to drive engagement. See stresses the importance of lifelong learning and adapting to changing technologies and customer needs.
Alan See is an experienced CMO and founder of CMO Temps, LLC. He has obtained BBA and MBA degrees from Abilene Christian University. As CMO, he takes pride in developing strategies that he is passionate about and believes in. Mr. See has received recognition from Forbes, the American Marketing Association, and Marquis Who's Who for his expertise in marketing, content marketing, social media marketing, and as a lifetime achievement award recipient. He began his career in sales and understands the sales process, which helps him develop effective marketing strategies. Mr. See founded CMO Temps to provide CMO expertise to organizations not ready for a full-time hire. He believes in agility and leveraging freel
The document discusses how the passage of the Inflation Reduction Act in the US has sparked a "green arms race" globally as countries seek to compete for investments in clean energy and technology. The IRA provides large subsidies that could draw investments away from other nations. In response, the UK, EU, and Canada have all recently announced new policy packages and incentives of their own aimed at remaining competitive with the US for attracting green businesses and investments. The competition is expected to significantly boost global investment in decarbonization efforts over the coming years.
OHSSAR - The Country Bulletin - Spring 2023Alan See
The Ohio Society SAR welcomes dignitaries to its 134th annual meeting in May, including the President General and other national officers. The meeting will feature recognition of chapters' accomplishments. The society's president encourages members to stay connected through in-person events after the challenges of the pandemic. Upcoming 250th anniversary celebrations of Revolutionary War events provide an opportunity to educate the public about American history and patriotism.
50 Marketing Leaders Over 50 You Should KnowAlan See
This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.
This document discusses strategies for building a learning organization through talent development. It emphasizes the importance of aligning employee goals with organizational goals, providing skills training, and enabling talent mobility across roles. Goal alignment is crucial to ensure employees are focused on the right priorities. Formal training is sometimes necessary to develop skills as business needs change. The document also stresses that talent mobility, goal alignment, and skills development should be coordinated strategies to maximize employee engagement, productivity and company performance.
John See - Revolutionary War Veteran and PioneerAlan See
John See was captured at age 6 during the Muddy Creek Massacre in 1763. He and his family were taken captive by Shawnee Chief Cornstalk and brought to Old Town, Ohio. After 2.5 years, John was adopted by a Shawnee family and did not want to return to his biological family. However, he was eventually released with other captives due to pressure from the British. John had difficulty readjusting to white society and maintained attachments to his Shawnee family. He later served in the American Revolutionary War and received land in Indiana for his service.
John See was the 4th great-grandfather of the author. He was killed in the 1763 Muddy Creek Massacre near present-day Lewisburg, West Virginia during Pontiac's Rebellion when Shawnee warriors attacked and killed settlers. John's mother Catherine was taken captive along with other women and children. She demonstrated great courage and strength on the difficult march to Ohio, saving her younger children by knocking a warrior off a horse meant for them to ride. Upon arriving at the Shawnee village, Catherine continued to impress the warriors with her bravery and resilience.
The Most Influential CMOs to Follow in 2023Alan See
Alan See is a recognized influencer in marketing, having received awards from Forbes and the American Marketing Association. He draws on his experience in sales and marketing from his father's business. See emphasizes developing trust with customers through building emotional bonds and relationships. He believes the most important trends in marketing involve creating customer relationships through content and social media to drive engagement. See stresses the importance of lifelong learning and adapting to changing technologies and customer needs.
Alan See is an experienced CMO and founder of CMO Temps, LLC. He has obtained BBA and MBA degrees from Abilene Christian University. As CMO, he takes pride in developing strategies that he is passionate about and believes in. Mr. See has received recognition from Forbes, the American Marketing Association, and Marquis Who's Who for his expertise in marketing, content marketing, social media marketing, and as a lifetime achievement award recipient. He began his career in sales and understands the sales process, which helps him develop effective marketing strategies. Mr. See founded CMO Temps to provide CMO expertise to organizations not ready for a full-time hire. He believes in agility and leveraging freel
The document discusses how the passage of the Inflation Reduction Act in the US has sparked a "green arms race" globally as countries seek to compete for investments in clean energy and technology. The IRA provides large subsidies that could draw investments away from other nations. In response, the UK, EU, and Canada have all recently announced new policy packages and incentives of their own aimed at remaining competitive with the US for attracting green businesses and investments. The competition is expected to significantly boost global investment in decarbonization efforts over the coming years.
OHSSAR - The Country Bulletin - Spring 2023Alan See
The Ohio Society SAR welcomes dignitaries to its 134th annual meeting in May, including the President General and other national officers. The meeting will feature recognition of chapters' accomplishments. The society's president encourages members to stay connected through in-person events after the challenges of the pandemic. Upcoming 250th anniversary celebrations of Revolutionary War events provide an opportunity to educate the public about American history and patriotism.
50 Marketing Leaders Over 50 You Should KnowAlan See
This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.
This document discusses strategies for building a learning organization through talent development. It emphasizes the importance of aligning employee goals with organizational goals, providing skills training, and enabling talent mobility across roles. Goal alignment is crucial to ensure employees are focused on the right priorities. Formal training is sometimes necessary to develop skills as business needs change. The document also stresses that talent mobility, goal alignment, and skills development should be coordinated strategies to maximize employee engagement, productivity and company performance.
Social Media Marketing for Small Business - The After-party DiscussionAlan See
Alan See, a recognized expert in social media marketing, will host an after-party discussion for small businesses on their social media strategies. The discussion will provide insights on why initial goals of free word-of-mouth marketing leading to increased sales through platforms like LinkedIn, Facebook and Twitter may not have panned out as expected. Attendees can learn what should have been considered before beginning social media activities. The event is on April 24th for the Rotary Club of Westchester/Liberty.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Alan See is a Sr. Vice President at AberdeenGroup who focuses his research on business intelligence strategies and technologies that help companies analyze customer and business operation data to make better decisions. His current research examines how business intelligence is evolving to provide a more holistic view of business strategy and the customer experience. He has over 25 years of industry experience and holds BBA and MBA degrees from Abilene Christian University.
The document describes a CRM Index created by CGEY to assess companies' customer relationship management (CRM) capabilities. CGEY conducted a survey of over 300 marketing, sales, and customer service executives across various industries to develop the Index. The Index measures companies on two dimensions: mindset (strategy and customer philosophy) and connectivity (process and infrastructure). It places companies into nine categories based on where they fall on these dimensions.
Customer Relationship Management (CRM) aims to maximize customer intelligence to drive profitable growth through acquisition, penetration and retention. Effective CRM requires customer analytics to understand customers and improve returns. CGE&Y's Intelligent Customer Growth approach provides a single view of customers, robust analytics and closed-loop performance management to help companies better understand customers and make data-driven decisions.
The document discusses building a "Marketing-Ready Enterprise" through the use of customer intelligence. It summarizes research from SAS and Aberdeen Group finding that companies adopting comprehensive customer lifecycle marketing practices are over 3 times more likely to report over 50% higher return on marketing investment. Building high levels of integration across targeting, acting, planning and learning functions allows companies to better acquire, retain and expand customer relationships in a profitable manner.
The document is a report from Larry Nicholson of Seapine Software to Apple summarizing the results of a quality-ready assessment of Apple's software development organization. It defines four levels of quality readiness - novice, intermediate, advanced, and expert. It analyzes Apple's results and provides recommendations in key areas of tracking, testing, automation, and change management for Apple to improve processes and achieve expert level quality-readiness. The recommendations include adopting integrated ALM tools to improve collaboration, enforce processes, automate testing and issue/change management, and ensure compliance.
The document discusses a free assessment tool from Seapine Software called the Quality-Ready Assessment that allows development organizations to evaluate their application lifecycle management capabilities in key areas like tracking, testing, automation, and change management. The assessment includes a short online survey and a customized report on the organization's strengths and opportunities for improving practices to better support quality goals. Completing the Quality-Ready Assessment at www.seapine.com/qualityreadysdw provides this valuable insight.
This document summarizes a presentation about how companies can build social media readiness. It discusses the challenges of repositioning a brand and implementing a new lead generation strategy. It also addresses how to build a social-ready organization by integrating social media into processes and getting buy-in from different executives. The presentation provides tips on establishing social media policies and procedures and using social media across an organization in a productive way.
MindLeaders Social Media Success Story for 8 Mandates bookAlan See
AT&T launched an internal ambassador program to encourage employees to interact with business customers on social media. It started a blog and academy to improve social media skills. Traffic to the blog rose 50% and comments/shares increased, enabling AT&T to shorten the business-to-business buying cycle. MindLeaders developed a social media strategy and training to build customer relationships through platforms like Twitter and LinkedIn. It saw growth across platforms and a 15% increase in its Klout score, while inbound links to its website grew 400% and earnings increased 49% over the previous year.
MindLeaders Talent-Ready Assessment Report ExampleAlan See
The document discusses building a talent-ready organization through three key areas: goal alignment, skills development, and talent mobility. It summarizes that organizations should focus on aligning employee and organizational goals, developing employee skills through training and managers, and planning for talent mobility across roles. The document provides an assessment of an organization's talent readiness and recommendations in each key area to improve employee engagement and productivity.
The document promotes an assessment from MindLeaders that determines how prepared an organization is for learning and developing an innovative workforce. It encourages leaders to take the Learning-Ready Assessment to evaluate if their organization has the necessary resources and processes in place to learn faster than competitors. The assessment is offered through MindLeaders and can provide credit through the University of Phoenix.
The document provides guidelines for MindLeaders employees to effectively utilize social media as part of the company's social media strategy. This includes establishing personal brands on platforms like Twitter, Facebook and blogs to help enhance the MindLeaders brand and drive leads. Employees are asked to create engaging content within the parameters of the social media policy and procedures. The Marketing Department will provide support through content, guidance and promotion of individual employees.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Social Media Marketing for Small Business - The After-party DiscussionAlan See
Alan See, a recognized expert in social media marketing, will host an after-party discussion for small businesses on their social media strategies. The discussion will provide insights on why initial goals of free word-of-mouth marketing leading to increased sales through platforms like LinkedIn, Facebook and Twitter may not have panned out as expected. Attendees can learn what should have been considered before beginning social media activities. The event is on April 24th for the Rotary Club of Westchester/Liberty.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Alan See is a Sr. Vice President at AberdeenGroup who focuses his research on business intelligence strategies and technologies that help companies analyze customer and business operation data to make better decisions. His current research examines how business intelligence is evolving to provide a more holistic view of business strategy and the customer experience. He has over 25 years of industry experience and holds BBA and MBA degrees from Abilene Christian University.
The document describes a CRM Index created by CGEY to assess companies' customer relationship management (CRM) capabilities. CGEY conducted a survey of over 300 marketing, sales, and customer service executives across various industries to develop the Index. The Index measures companies on two dimensions: mindset (strategy and customer philosophy) and connectivity (process and infrastructure). It places companies into nine categories based on where they fall on these dimensions.
Customer Relationship Management (CRM) aims to maximize customer intelligence to drive profitable growth through acquisition, penetration and retention. Effective CRM requires customer analytics to understand customers and improve returns. CGE&Y's Intelligent Customer Growth approach provides a single view of customers, robust analytics and closed-loop performance management to help companies better understand customers and make data-driven decisions.
The document discusses building a "Marketing-Ready Enterprise" through the use of customer intelligence. It summarizes research from SAS and Aberdeen Group finding that companies adopting comprehensive customer lifecycle marketing practices are over 3 times more likely to report over 50% higher return on marketing investment. Building high levels of integration across targeting, acting, planning and learning functions allows companies to better acquire, retain and expand customer relationships in a profitable manner.
The document is a report from Larry Nicholson of Seapine Software to Apple summarizing the results of a quality-ready assessment of Apple's software development organization. It defines four levels of quality readiness - novice, intermediate, advanced, and expert. It analyzes Apple's results and provides recommendations in key areas of tracking, testing, automation, and change management for Apple to improve processes and achieve expert level quality-readiness. The recommendations include adopting integrated ALM tools to improve collaboration, enforce processes, automate testing and issue/change management, and ensure compliance.
The document discusses a free assessment tool from Seapine Software called the Quality-Ready Assessment that allows development organizations to evaluate their application lifecycle management capabilities in key areas like tracking, testing, automation, and change management. The assessment includes a short online survey and a customized report on the organization's strengths and opportunities for improving practices to better support quality goals. Completing the Quality-Ready Assessment at www.seapine.com/qualityreadysdw provides this valuable insight.
This document summarizes a presentation about how companies can build social media readiness. It discusses the challenges of repositioning a brand and implementing a new lead generation strategy. It also addresses how to build a social-ready organization by integrating social media into processes and getting buy-in from different executives. The presentation provides tips on establishing social media policies and procedures and using social media across an organization in a productive way.
MindLeaders Social Media Success Story for 8 Mandates bookAlan See
AT&T launched an internal ambassador program to encourage employees to interact with business customers on social media. It started a blog and academy to improve social media skills. Traffic to the blog rose 50% and comments/shares increased, enabling AT&T to shorten the business-to-business buying cycle. MindLeaders developed a social media strategy and training to build customer relationships through platforms like Twitter and LinkedIn. It saw growth across platforms and a 15% increase in its Klout score, while inbound links to its website grew 400% and earnings increased 49% over the previous year.
MindLeaders Talent-Ready Assessment Report ExampleAlan See
The document discusses building a talent-ready organization through three key areas: goal alignment, skills development, and talent mobility. It summarizes that organizations should focus on aligning employee and organizational goals, developing employee skills through training and managers, and planning for talent mobility across roles. The document provides an assessment of an organization's talent readiness and recommendations in each key area to improve employee engagement and productivity.
The document promotes an assessment from MindLeaders that determines how prepared an organization is for learning and developing an innovative workforce. It encourages leaders to take the Learning-Ready Assessment to evaluate if their organization has the necessary resources and processes in place to learn faster than competitors. The assessment is offered through MindLeaders and can provide credit through the University of Phoenix.
The document provides guidelines for MindLeaders employees to effectively utilize social media as part of the company's social media strategy. This includes establishing personal brands on platforms like Twitter, Facebook and blogs to help enhance the MindLeaders brand and drive leads. Employees are asked to create engaging content within the parameters of the social media policy and procedures. The Marketing Department will provide support through content, guidance and promotion of individual employees.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game