CRM is a strategy to develop stronger customer relationships by learning customer needs and behaviors. It provides an integrated view of customers across an organization. CRM requires redesigning functions, processes, and implementing CRM technology. The goals are to better anticipate customer wants and instill greater loyalty. Global competition and advanced technology have made CRM more feasible for putting customer data into a single system.

4. Why is CRM Necessary? Gather & access information about customers' buying histories, preferences, complaints, and other data so they can better anticipate what customers will want. The goal is to instill greater customer loyalty CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. Identifying the most profitable customers (Pareto’ s Principle 80:20)

6. CRM at the forefront - Reasons Global competition  & products harder to differentiate, Product-centric view to a customer-centric view Technology has ripened to the point where it's possible to put customer information from all over the enterprise into a single system

8. Types of CRM /Areas of Application Traditional CRM -transaction level data about individuals and products-sales force automation, marketing automation and call center systems Operational CRM -tracking customer activity-analytics - strategic planning support tool Collaborative CRM -provides a point of interaction between customers; staff and business partners, through a portal eCRM - online components of CRM

9. Market Movement The Indian CRM Market - Rs. 50-100 Crores CRM Market - segmented Services segment CRM Services Market > Market for CRM Software Indian Market for CRM Software and Services would grow to about Rs. 100 Crore by 2002 Software Services Training Consultancy Integration Out-Sourced CRM Services

10. CRM Market Segments

11. Global CRM Market

13. Trends in the Market

14. Elements of Integrated Customer Management

22. Average profits  by 11% or $11 per customer

26. Realize a $500,000  in profits

28. C ustomer Satisfaction R evenue Growth M anaging Costs

30. Progress happens not when questions are answered But when answers are questions !