Sony Music Entertainment is a large conglomerate label that handles all aspects of music production and distribution in-house, while independent label In It For the Money must outsource these processes due to limited resources. Sony has studios, producers, and manufacturing capabilities to record, produce, and distribute music, as well as promote artists through videos, tours, and retail partnerships. In contrast, In It For the Money relies on cheaper independent studios and manufacturers, and promotes through digital and grassroots methods like social media and local shows due to the lack of corporate resources.

2. INTRODUCTION
 Brief explanation about Sony Music Entertainment and In It For
the Money, and how one is an independent label rather than part
of a conglomerate.
 Examples of the media products that are within the music
industry, e.g. CD’s, soundtracks (films, games, television), music
videos, advertisements on television, newspapers, magazines
(there are magazines which focus solely on music), the internet
(mainly social networking sites such as Facebook and MySpace,
the radio, concerts and merchandise.

3. FIRST PART – THE PRODUCTION OF
MUSIC
 How the music is created, How Sony have different departments within the
company which can each deal with a certain stage of the production of the
music, with employees who are specialised in dealing with that process, e.g.
they have their studios, producers, composers, and own software to record
the music on, whereas In It For The Money would have to outsource all the
producers, the equipment and software as its an independent label, and can
come quite expensive to them so the process takes longer.
 E.g. Sony have many other well known artists as well and could create a
track featuring a well known artist to give the new artist extra publicity and
interest.
 Sony have the DADC company, which produce the CD’s for them,
 In It For The Money often go abroad to manufacture their CD’s as its
cheaper for them, meaning more money can be spent on recording and
studio time.

4. SECOND PART – THE DISTRIBUTION OF
MUSIC is broadcasted, how Sony could get a band in a music
 How the music
magazine without trouble whereas it would be virtually impossible for In It For
The Money to get a piece in a magazine about an artist.
 Radio’s, CD’s, Live Performances, Gigs, Sony have the ability to distribute their
music through a range of medias to suit the product.
 Sony also sell their music through ITunes, Amazon, HMV, play.com and other
well known retailers.
 A lot of the music industry use the internet in order to distribute their
products, linking songs onto social networking sights or releasing videos on
YouTube to gain publicity for free – for In It For The Money, this is their main
way of promoting their music, the internet is a powerful thing when it comes to
spreading the word about a new band or artist and if it works, can gain huge
amounts of publicity for an artist for free.
 Sony have the ability to make music videos, albums, merchandise to distribute
to fans whereas In It For The Money have to distribute through small music
shops, local gigs and shows, promoted by flyers and posters.

5. CONCLUSION
 Sony have practically everything they need within the company to produce and
distribute their own music, no need for outsources, they have the funds and
ability to promote the
 In It For The Money depend on social networking and the internet to promote
their artists and bands, for free because they have to outsource all the parts of
the producing process and even the distribution of duplication.