Business Proposal assignment at Full Sail University

1. Nick Orlando
Magic Bus Presents
123 South St.
Denver, CO 78304
November 1, 2017
John Valentino
SVP AEG Presents
545 Lake Avenue
West Palm Beach, FL 33432
Dear Mr. Valentino:
Introduction
I would like to introduce an idea for a mobile application that will allow for the live
music business to combine the attendee’s love for music with altruistic motives and
charitable contributions. “SongBid” is a platform from which music fans can make
small monetary contributions to hear performing artists play their favorite songs at
live events. This business will not only drive up revenue numbers for performers
and promotion companies but will also help to monetize people’s love for music to
make much-needed improvements to environmental and societal issues.
Background and Purpose
Musical Artists often have a desire to give back to charities and causes that they feel
passionate about or personally connected with. AEG Presents, being one of the
largest concert promoters in the world, has access to some of the biggest names in
the music business, but may not necessarily know how to properly realize these
types of altruistic motives for their artists and clients. Finding a method to monetize
the artist/fan connection in a way that can contribute to society on a regular basis is
one of the longest standing issues in the entertainment business.
Proposed Plan of Action
To implement this solution, an initial group of big-name artists needs to be recruited
and interviewed to find out what types of charities they would like to contribute to.
Audience and target market research will also be needed to find out which fans will
be willing to participate in such a platform. Finally, a mobile application
development firm will need to be contracted to code and design this idea into an
attractive and user-friendly interface. After a successful launch of the platform,
more and more artists will want to participate.
Schedule
This section details the project schedule from initial outreach, research,
development, to product launch of the SongBid mobile app:
11/21 – 12/01/17: Initial partnership outreach: artists, charities, sponsors
12/01 – 12/31/17: Target market research

2. 01/01 – 01/31/18: Mobile app & marketing campaign development
02/28/18: Marketing campaign launch
05/01/18: Application launch for Bonnaroo 2018
Staffing
This section lists the SongBid project team members and each of their respective
titles and responsibilities:
Nick Orlando, CEO Magic Bus Presents, SongBid Project Manager, who has 10+ years
in festival production and project management, will oversee the Songbid project.
Kelly Doran, Charity Outreach Coordinator, has produced 25 successful benefit
concerts and will be responsible for coordinating with the charities. Joe Donnelly,
Artist Relations & Talent Acquisition is responsible for coordinating our initial
artists and talent participants for the project. Bridget Erdman, Marketing Director,
has worked with Superfly Events for over five years and will be in charge or creating
and overseeing the marketing campaigns. WillowTree, Inc. is the most successful
mobile app development firm in the country and will be contracted to design and
develop the back end of the SongBid mobile app.
Budget
This section gives a detailed breakdown of the SongBid project budget:
Payroll: $60,000
Digital Marketing Campaign: $4,000
Print Marketing Campaign: $2,000
App Development Contract: $12,000
App Store Hosting: $500
Attorney Fees: $7,000
Patent Application: $500
Total: $86,000
Authorization
Our team at Magic Bus Productions is asking for an initial investment of $100,000 in
exchange for 25% equity in the SongBid mobile app. We believe that we have the
perfect team and plan of action in place to not only start a very successful new
project but to also change the world of live music concerts and festivals. This is the
beginning of an exciting new chapter for all involved, and we would like to begin the
process as soon as possible. Please respond with a signed approval from John
Valentino, SVP AEG Presents, along with the initial investment no later than
November 21, 2017.
Sincerely.
Nick Orlando
Nick Orlando, CEO Magic Bus Presents
November 4, 2017