This document discusses how artists use social media to promote themselves and their music as products for fans to consume. It analyzes how female artists in particular present themselves through a "male gaze" and have faced criticism for sexualizing their image. The document also discusses how some alternative artists focus less on themselves and more on the music, while pop and R&B artists tend to rely more on using their own image and sexuality to promote their work. It provides examples of Rihanna presenting herself as an empowered woman in her music videos and album covers to create expectations in audiences when they hear her songs.