This document summarizes the key points of conducting an audience survey to inform the production of a film opening. The survey asked questions about respondents' movie watching habits, preferred genres, views on including cultural aspects, and preferred number of characters. Most respondents watched movies regularly and preferred thriller, horror and drama genres. They wanted cultural aspects and 1-3 characters included. Based on the feedback, the film opening will feature a thriller/drama hybrid exploring issues of prostitution and corruption in Pakistan to create social awareness. It will be distributed online and through film festivals, art cinemas, and media partners to reach a wide Pakistani audience.

1. Critical Analysis
By Sijjal Shafique
As level

2. Q3 How do products engage with
audience and how would they be
distributed?

3. Audience is a very important aspect of media text, as media text are
made by keeping the audience in mind. Audience is responsible for
decoding a media message, and hence allows the producer to make
money out of their media text, and spread their message. Audience
research is done by using various methods like questionnaires, focus
groups and comparison.
To figure out our own target audience, my group members, Fatima
Nawaz made movie opening surveys and distributed them in out
school and online to identify out target audience. We chose
questions based on our preliminary task, to chose the genre and the
music and credits accordingly. She picked out a number of questions
that she felt would be important in figuring out our target audience
and their likes and dislikes before showing it to us for approval.
After this, we started sharing our survey link via Facebook posts,
Instagram stories and personal messages to friends so that more and
more people would fill in the survey. We also printed a number of
copies of the survey to distribute around school. The feedback we
received via this distribution was later fed into the survey results by
us as well.

4. The age of the respondent can be acquired and we
know what point of view or ideas the respondent has
about movies. Their preferences depend and vary
according to age, so our results containing mostly
people from 16-18 tell us that we're receiving
preferences of mainly that age group. We have very few
adults and none are under 12.
So we showed sexual activities, smoking, and blood in
our film opening.

5. With the first question we get an
idea that the respondents of the
survey are well aware of movies
and their conventions, so they
have a good amount of knowledge
on movies and their opinions are
valid to us to use in our film
opening. This is because most of
our respondents watch movies
within a fairly good amount.
The major question in our survey
was that of the genre our
respondents prefer. The results
determine what genre we will be
choosing for our film opening.
The genres that are popular in our
survey among our respondents
are Thriller, Horror and Drama.
Thus, we will be exploring and
researching these genres and their
conventions in order to adopt
them into our final Film Opening.

6. Asking the question about our Pakistani culture
was necessary so we know whether to add the
cultural aspect or not. Overall, we received a
yes. We added the cultural aspect in our Film
Opening to spice up the narrative and make it
more interesting.
Shahdana focuses on prostitution in paksitan
and how people blame everything on them.
Women are subjected to be under the rule of
men and are shown to be submissive .
The audience feel bad for them and so are
interested in seeing the outcome.

7. Finally, this question’s answers (in majority) will determine the amount of
characters used in the film opening. We will be using 1-3 characters.

8. The main idea or purpose behind conducting the
audience survey was to decide on the codes and
conventions along with signs and symbols of the
decided genre, so that the audience can closely link with
idea. The concept behind the music video was to focus
on prostitution and corruption in Pakistan. The film
opening is creating awareness amongst these people in
order to ensure to take such steps to stop such acts and
concepts in Pakistan
As the audience wanted to see thriller drama hybrid, we
used camera angles. A lot of close-ups were taken to
make the audience feel a part of the film. Canted shots
were taken to make the murder scene look a bit
dysfunctional.
The montage created suspense as to why chotu killed
Nayl, tension is built up slowly.
The red colour signifies blood and murder wheres the
bluish theme represents corruption.

9. PRODUCTION COMPANY

10. Through this music video we are trying to engulf a larger
population of the Pakistani society in the aim of
increasing our target audience.
The production company will be working to improve
conditions and create awareness amongst people to take
steps and work towards the betterment of the
community.
Our institution will focus on more of women's issues.
We emphasise on the Feminist theory and hope to bring
even the slightest of social change with our projects.
Rashmi Sharma Telefilms Limited is an Indian
production company that presents a movie about
women's rights, "Pink" (dir. Aniruddha Roy Chowdhury,
2016).
Our institution plans to release films and projects online
on platforms such as Netflix, Iflix and Vimeo. Also on
demand sites such as iTunes, Amazon and YouTube
shortly following the release, as the younger generation
would find these platforms more accessible.

11. The media partners will be Mango Bazz, Parhlo,
Tribune, Webchutney, Maati Tv, and other
independent companies. Film Festivals and Art
Cinemas will screen this film and it will be released
on DVDs as well for the general public.