The document discusses marketing campaigns for films. It explains that marketing campaigns are how films are promoted and that they work in a cycle. It is important to invest in expensive marketing campaigns early to maximize revenue. Various methods of promotion are outlined, including posters, trailers, television and radio ads, social media marketing, print ads, and merchandising. Audience research is also conducted to test marketing materials and audience awareness/response. The target audience for the film discussed is adults aged 18+ due to language. The film's culture and designs aim to recreate the style of the original British working-class film but not copy directly. A website is proposed to inform people about the film.

1. Film
Marketing
Campaign
Emma Hoggett
& Chelsea McMurray

2. PROMOTION
In the film industry the marketing campaign is the form of
promotion of the film. The process is like a cycle. It is very
important to invest in expensive marketing campaigns to
maximize revenue early. Publicity is generally handled by
the distributor and exhibitors.
Posters, Magazines, Billboards, Adv
erts and Web banners are all
methods of promotion and to the
right is one of our magazine articles.

3. Other Methods of
•
Promotion
Film Trailers
• Television and Radio - Adverts
• Internet – (Social Media Marketing)
• Visual Marketing – Websites
• Print - Paid advertisement in newspapers, magazines and inserts in
books.
• Merchandising – Some paid for others possibly Promotional
giveaways: branded drink cups, toys, or food combinations, at fast
food chains.
• Promotional tour - Film actors, directors, and producers appear for
television, radio, and print media interviews, sometimes showing a
clip from the film or an outtake. Interviews are conducted in person
or remotely. During film production, these can take place on set.
After film release, key personnel make appearances in major market
cities, or participate remotely via "satellite" or telephone.

4. Audience
• Research
There are seven distinct types of research conducted by film distributors in connection with
domestic theatrical releases, according to "Marketing to Moviegoers: Second Edition." Such
audience research can cost $1 million per film, especially when scores of TV advertisements are
tested and re-tested. The bulk of research is done by major studios for the roughly 170 major
releases they mount each year that are supported by tens of millions of advertising buys for each
film. Independent film distributors, which typically spend less than $10 million in media buys per
film, don’t have the budget or breadth of advertising materials to analyze, so they spend little or
nothing on pre-release audience research. When audience research is conducted for domestic
theatrical release, it involves these areas:
• Positioning studies versus other films that will premiere at the same time.
• Test screenings of finished or nearly finished films; this is the most well known.
• Testing of audience response to advertising materials.
• Tracking surveys of audience awareness of a film starting six weeks before premiere.
• Exit surveys questioning film goers about their demographic makeup and effectiveness of
marketing.
• Title testing in an early stage.
• Concept testing that would occur in development phase of a film before it is produced.

5. Target Audience
The main target audience will be around the age of
18+ however the film will also have an older
audience that grew up when the original “The
Sweeney” was out.
Due to this there will be strong language in some
scenes and the choice of language all together will
be more formal.

6. Culture of the movie
This is a pre existing text and a very working
class British film. The idea of the movie is boys
in blue which is why we've gone with the blue
theme. There is also the idea of the main
characters being bad guys and having a bad
image when there actually good.

7. DESIGNS
Our designs were hard to make due to them
having to run on a similar theme to the original
but not copy them.
We ran most of our designs by using a blue
theme and a lot of our backing photos for our
designs were images of London and set the
scene.

9. A website
informing
people about
the film and
giving them a
brief idea about
the film is a
very good
method of
advertising and
getting the film
known and
more
recognized.
This is only a
rough idea of
what our
website could
potentially look
like.