1) Mattel is recalling many of its toy products due to high lead levels which can cause health issues for children. 2) The recall will involve communication through television, websites, newspapers and a customer helpline to inform people of the recalled products and process for returning toys. 3) Mattel apologized for the issue and assured customers that new safety regulations are in place to prevent future contamination and that customers will receive refunds or replacements.

1. Mattel Toy Recall Victoria Lim Wu Guan Jun Ong Wee Siong Mona Soesilo Gregg Speirs

7. Firms Recall’s unit OKK Trading About 2,000 Educational Insights About 130 Toy Puzzle Vehicle About 198,000 S.U. Wholesale About 5,000 Downeast Concepts About 400

8. Firms Remedy OKK Trading Keep the toys away from children and return it to the store where purchased for a refund. Educational Insights All purchasers have been contacted and requested to return the games for a store credit or refund. Toy Puzzle Vehicle Consumers should immediately take the recalled toy puzzle sets away from children and return to QVC for a full refund including shipping and handling. S.U. Wholesale Consumers should immediately take these toys away from children and return to them to the store where purchased for a refund. Downeast Concepts Consumers should immediately take the recalled toy gardening rake away from children and return it to the store where purchased for a replacement toy hand rake.

13. Budget Description Price Yahoo ads 30 second for 10 cents (2 months) Recall’s website 6000 Others media 15000 Transportation & shipping fee 670000