The document discusses viral marketing strategies and case studies. It describes using a proprietary platform with thousands of seeders to spread viral content through social networks and third party companies. Case studies show how viral videos generated millions of views and increased website traffic and sales. Key factors in success included optimizing videos for search rankings, targeted seeding to specific demographics and locations, and creating buzz through contests and incentives for social sharing.

2. One-Stop-Shop Proprietary Platform: Thousands of viral seeders in over 100 countries with proven reach to millions UGC’s & Social Networks: Managed accounts in 100’s of global content sites (Youtube, MetaCafe, etc.) 3rd Party Seeding Companies: Working relations with the leading global seeding companies.

3. “Word of mouth” WOM “Word of Mouse” eWOM What’s Viral Marketing? Creating and environment where people market to one another. Reaching out to voluntary “brand ambassadors”.

5. 100% Measurable

6. 100% Voluntary

7. Peer-to-peer Endorsement

8. No geographical boundaries

9. Immediate “call-for-action”

10. Unregulated/Uncensored

11. Individual Appeal

12. Self-targeted

13. Lives Forever on the WebOLD MEDIA

14. Accomplishments Among World’s first 5 viral ad agencies Viral & Buzz Marketing Association Talk Talk Talk Fun Commercial Breakdown

25. Viral = Cost Effectiveness

27. And they work really well in series Ikea Scary Parents Lamp Fork – Tidy Up Missing Baby – Tidy Up Spring Bad Day AmeriQuest “Don’t Judge Too Quickly” Airplane Doctors Daughter Cat Shop

28. Sample virals… Why Men Have Big Tool Boxes Stihl Blower DeWalt Power Drill Samsung – LED Sheep Avista – Dog & Cat Bridgestone Avian – Babies Schweppes - Signs

29. Brand Awareness TargetedTraffic Organic SEO Call-for-action (Online/Offline Sales, Lead Generation, Contests) Viral Campaign Buzz Video Search Optimization What is it good for?

30. Video Search Optimization YouTube is the #2 search engine, second to Google. We optimize videos so they receive top ranking. Results: Targeted traffic to your site for months and years to come.

32. Over 100,000 visitors to landing page.

33. Over 10,000 contest participants (UK only).

34. Buzz resulted in airing the ad as an entertainment item on 2 television programs (BBC “Commercial Breakdown).The campaign generated great buzz and traffic for mySupermarket in the online video arena. Keta Keta was super professional and pleasure to work with. Johnny Stern, Director, mySupermarket.co.uk

35. Case Study Youtube Honors Targeting and optimization techniques on Youtube resulted in: - #27 - Most Viewed - Comedy (U.K) - #36 - Most Favorited - Comedy (U.K)

36. Case Study 3rd Party Seeding Networks 27,500 guaranteed views were purchased from 3rd party seeding companies. By leveraging on the viral nature of the ad (“reproductive rate”), this number grew to over 300,000 views over the course of only 14 days.

37. Case Study Unique Visitors to Landing Page Phase I & II Phase III Phase II (Con't) Phase I: Mass dissemination of the video ad to Keta Keta’s proprietary seeding list. Phase II: Uploading the ad to tens of UGC (user-generated content) sites. Phase III: Seeding the ad through U.K-based 3rd party seeding companies and networks.

38. Case Study Alexa 30-Day Results Traffic Rank: Global ranking grew from 150,000 to 111,000. Reach/Rank/Page Views: Significant increase in all 3 parameters. U.K Targeting: U.K traffic grew from 63% to 75%.

39. Case Study Blogs, Forums, Newsletters Special targeted blogs were contacted to place the ad. Popbitch – Among U.K’s leading women’s blog Targeted traffic – Urban women, career-oriented. “You have to chuckle at this one.”

40. Case Study UGC Placement “This is brilliant!!!” “British advertising at its best.” “You will love this one-miss you, love Gary” “Another one I thought you'd like...” All you favourites rolled into one!!!

42. Over 3M views (30 days).

43. Top Comedy Honors Ranking (Youtube). Dramatic climb in Reach & Ranking (Alexa).

45. Average visitor stayed over 6 minutes on the dedicated site.

46. Localized to 8 languages.

50. Over 300,000 visitors in the first week

51. Hundreds of blog placements & press mentions

53. Case Study World for a dollar

54. Case Study World for a dollar

55. Case Study World for a dollar

56. Case Study

57. Case Study

58. Case Study World for a dollar

59. Case Study World for a dollar

60. Case Study Vital Consumer Feedback Over 700 agents answered 15 question survey + 1 free text answer.

61. Case Study

62. Case Study

63. Case Study

64. Case Study

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66. Case Study

67. Case Study Guinness Book of World Records – Largest Silent Chat

68. Case Study

69. Case Study World for a dollar

70. Case Study

71. Case Study World for a dollar

72. Case Studies 20 Days of Decent Giveaways

74. 45% increase in Twitter followers

75. 31% increase in Facebook fans

77. Case Study 20 Days of Decent Giveaways

78. Case Study 20 Days of Decent Giveaways

79. BBC - Seeding Case Study

80. BBC - Seeding Case Study

81. BBC - Seeding Case Study

82. THE END

83. What works. What doesn’t. Most Watched YouTube videos Susan Boyle - Britain's Got Talent 120+ million views David After Dentist 57+ million views JK Wedding Entrance Dance 47+ million views New Moon Movie Trailer 40+ million views Evian Roller Babies 35+ million views Samsung Sheep Keta Keta – Humanity Beligian Dance Vaurnet glasses http://www.youtube.com/watch?v=AFR7hUpmJv4 http://www.youtube.com/watch?v=V8XQeA8WJGU&NR=1 Be Inspiring

84. How does it work?

85. How does it work?