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mattel annual reports 2003
Mattel's CEO writes to shareholders about the company's performance in 2003 and its goals for 2004. While sales growth struggled in 2003, Mattel grew internationally and improved profit margins. Looking ahead, Mattel aims to lead in the industry by strengthening its core brands like Barbie and Fisher-Price, developing new learning toys, and setting an example in areas like community involvement and factory standards. The CEO expresses confidence that focus on innovation, cost management and shareholder returns will allow Mattel to overcome challenges and drive leadership in the global toy industry.
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