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Mattel ppt

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skbiswal1989

The document summarizes Mattel's toy recalls in 2007 involving over 21 million toys made in China due to lead paint and magnet issues. It discusses the implications for Mattel's quality control processes, outsourcing to China, and consumer relations. Mattel is considered the top toy company but 65% of its toys are made in China, where quality control can be challenging. The recalls damaged Mattel's reputation and consumer trust.

Business
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ASIAN SCHOOL OF BUSINESS MANAGEMENT,BBSR ,[object Object],[object Object]
Mattel Recalls 2007 Communication Implications for Quality Control, Outsourcing and Consumer Relations
2007 Product Recalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Choose Mattel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CPSC Toy Safety Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mattel’s Safety Standards ,[object Object],[object Object],[object Object],[object Object]
Outsourcing to China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Out-sourcing to China (cont) ,[object Object],[object Object],[object Object],[object Object]
General Recall Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power Wheels Recall: 1998-2001 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mattel Recall Timeline 2007
Mattel’s Recall Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mattel’s Response Explained: SCCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applying SCCT to Mattel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recalls were a preventable crisis: requires rebuilding strategies
Discussion Questions ,[object Object],[object Object],[object Object]
Mattel’s Response Explained: Issues Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategically Handling an Issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mattel’s Issue: Quality Control ,[object Object],[object Object],[object Object],[object Object],Environmental scanning reveals that quality control and outsourcing are crucial issues. Why?
Discussion Questions ,[object Object],[object Object],[object Object]
External Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Responses (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Principle: Tell the Truth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Page Principle: Prove it with Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Principle: Listen to the Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Page Principle: Manage for Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Principle: Conduct PR as if the Whole Company Depends on It ,[object Object],[object Object],[object Object]
Page Principle: A Company’s True Character is Expressed by Its People ,[object Object],[object Object],[object Object],[object Object]
Page Principle: Remain Calm, Patient and Good-Humored ,[object Object],[object Object],[object Object],[object Object]
Mattel’s Communication Challenges ,[object Object],[object Object],[object Object],[object Object]

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Mattel ppt

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