Mattel

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Mattel

  1. 1. Brands
  2. 2. History  Founded in 1945  First product was a picture frame  Introduction of hot wheel line  Chosen by Nintendo  Merged with Fisher Price  Acquired Learning company
  3. 3. History  2002- Sued the band Aqua  2005- Special Olympics Partnership  2007- Major recall  High demand for girl toys
  4. 4. Social Responsibility  Involved in many organizations  Believe in play
  5. 5. Mission Statement  Mattel makes a difference in the global community by effectively serving children in need . Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program.
  6. 6. Vision Statement  “To be the premier Toy brands”  Slogan  The World’s Mattel
  7. 7. Strategy  Creating the Future of PLAY  Tailor making products  Acquisitions
  8. 8. GOALS  Continue to create long-term shareholder value  Enhance innovation  Improve execution in areas including manufacturing, distribution, and selling
  9. 9. Income Statement Highlights ($ 000s) 2010 2011 2012 2013 Revenue 5,856B 6,266B 6,420B 6,484B COGS 2,901B 3,120B 3,011B 3,006B Gross Profit 2,954B 3,145B 3,409B 3,478B R&D 0 0 0 0 EBIT 911M 1,046M 1,083M 1,177M EBITDA 1,08B 1,22B 1,36B 1,41B Net Income 684M 768M 776M 903M
  10. 10. Key Financial Figures  Market cap $13,42B  Revenue $6,5B  EBITDA $1,41B  Net Income $903M  P/E 15.33  Long Term Debt $1,600M
  11. 11. Strengths and Weaknesses  Brand  Size  Marketing  Differentiated Products  Acquisitions  Product Recalls  Ethics  Litigation  Failed M&As  Sales
  12. 12. External Influences Threats Demographics: Children population have been decreasing -1990: 6 to 11 years old 24.6 millions -2000: 6 to 11 years old 23.3 millions - 2013 6 to 11 years old 22.5 millions
  13. 13. Opportunities -Social Media: Facebook, Instagram, Twitter - Economy increasing in the United States -2007 GDP was $13.96 trillion -2013 GDP was $16.8 trillion
  14. 14. Possible Strategies 1. Adding a new product line - Electronic and video games 2. Acquire Lego 3. Secure a contract with supplier and distributors to prevent recalls 4.Expand their target market to adults 5. Expand its market to clothing line
  15. 15. Recommended Strategy  Adding a new product line with video and electronic games - This will help Mattel to obtain the same trend - Mattel will obtain advantage from their competitors. - Increase sales

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