Downloaded 99 times
Uploaded byIndependiente
PPTX, PDF5,541 views
Marketing strategy mattel inc.
Mattel Inc. is an American multinational toy manufacturing company. The document describes Mattel's international marketing strategy, including its product portfolio of brands like Barbie and Hot Wheels. It discusses Mattel's segmentation strategies in different markets and its approaches to promotion and distribution globally. The analysis provides an overview of Mattel's corporate identity and how it markets its products internationally.
![Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]](https://cdn.slidesharecdn.com/ss_thumbnails/liptonyellowlabel-hotlatot-161103032828-thumbnail.jpg?width=640&height=640&fit=bounds)
![Barbie last version[1]](https://cdn.slidesharecdn.com/ss_thumbnails/barbielastversion1-121030092735-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Marketing strategy mattel inc.
- 1. DESCRIPTIVE DIAGNOSIS OFINTERNATIONAL MARKETING STRATEGY OF MATTEL INC.Angie E. LozanoEdgar L. MedinaHeidy M. CerveraLeidy J. TrianaMauricio J. Martinez
- 2.
- 4.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.