This document discusses crisis and risk management for companies. It defines a crisis as anything that could significantly impact an organization. Crisis management involves identifying potential crises, planning responses, and resolving crises to minimize damage to a company's reputation, profits, and operations. The crisis life cycle has three stages - the crisis breaks, the crisis intensifies, and rebuilding after the crisis passes. Effective crisis management includes good communication, understanding risks, and being prepared to respond quickly to crises.

1. Crisis & Risk Management for Companies Rania A. Azmi E-mail: rania.a.azmi@gmail.com University of Alexandria, Department of Business Administration

2. Crisis happens more than we imagine. They are not always easy to see unless they affect our own lives.