Crisis management in the tourism sector is important to protect businesses and destinations. There are two main types of crises - predictable, such as management failures, and unpredictable like natural disasters. Crisis management prepares organizations and workers to respond effectively to unexpected challenges through systematic principles. It allows managers to develop strategies to address uncertain situations and choose appropriate next steps. Various models and guidelines exist to help the tourism industry manage crises, such as considering leadership roles, critical aspects, and the four R's of response, recovery, resolution and review.

1. Crisis management in tour
kusum
Msc biotechnology
Semester- 3rd
Session -2020-2022
Central University Of Haryana

2. Introduction
A crisis is an event or set of situations which can severely compromise or
damage the marketability and reputation of tourism business; it’s brand or an
entire tourism destination region.
Making tourism more sustainable by making the organisations & people in
tourism sector competent of handling a situation marked up by any natural,
human-made disasters is termed as crisis management.

3. Types of crisis
Crisis which is not
predictable
Crisis which is
predictable
Examples -natural disasters , war , political disturbances ,
epidemics etc.
Failure of management irregular dealing and administrative
work
Examples- .inappropriate strategic management,equipment
or service failures, massive turnover of staff,financial fraud,
business collapse due to management failure etc.

4. Need for crisis management
Crisis Management prepares the personnel & organisations to face unexpected changes and
contrary circumstances in the tourism sectors by the application of methodical principles.
It empowers the people associated with the related businesses of service sectors to adjust
well to the sudden changes in the organisation.
Workers can comprehend and scrutinise the grounds of crisis and survive with it in the best
conceivable way.
Crisis Management assists the managers to formulate tactics to come out of ambiguous
circumstances and also choose on the upcoming progression of actions.
It enables the executives to sense the early symbols of crisis, inform the workforces in
contrast to the repercussions and take necessary safety measures for the same.

5. Guidelines that every tourist Or people must keep in
mind during the time of crisis;
Be patient . Don’t panic or
spread rumours around.
Higher authorities should
be in regular touch with
lower level offices & data
centres to monitor the
situation & keep control.
Do not to be too inflexible

6. Crisis management strategy
Herrero & Pratt indicated different phases to manage the crisis.
This includes the diagnosis of awaiting problem, choosing appropriate strategy
and Implementation of chosen strategy by monitoring it.

7. James crisis leadership model
5 leadership roles
Argued that crisis is an
unanticipated situation and
hence powerful leader is
required to handle such distress
situation.

8. CATO - Council of Australian tour
operators
(2016) have defined seven critical
aspects of any critical situation
that would aid in its
administration.
By employing these seven aspects,
the people could not only
overcome such contingent
situation but would also able to
foreseen any crisis or risk
upcoming shortly.
Model of managing crisis

9. Concept of 4 R’s
Pacific Asia Travel Association (PATA) in the
year 2003 introduced the concept of “FOUR R”
of crisis management in a crisis awareness
document named as: “Crisis, it won’t happen to
us! Expect the unexpected. Be prepared”.

10. Reference
152595120613.39_ET.pdf152595120613.39_ET.pdf