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PRONTO MEDIA
The Point of Sales Specialist
Pronto Media Viet Nam 2015
Pronto Media Viet Nam 2014
SUMMARY
I/ About Pronto Media
 History of the company
 Vision
 Mission
 Roles
II/ Pronto Media’s service
 LCD in pharmacy system
III/ Corporate with Pronto Media
 Target client
 Service package
 Contact us
Pronto Media Viet Nam 2014
ABOUT
PRONTO MEDIA
About Pronto Media
Pronto Media Viet Nam 2015
Pronto Media was founded and
became the pioneer media owner
that explore the LCD market in
Pharmacy channel. Pronto
developed a good foundation of
Technology to conquers the
existing challenges of the market.
Pronto Media successfully
developed the centralized
monitoring system that support
us managing a large amount of
advertising screens in
nationwide.
Pronto Media became the
strategic partner of Thương
Mại Bến Thành Investment
Joint-Stock company – the
owner of LCD network in
pharmacy channel. Pronto is
also the exclusive agent that
exploit this channel for Thương
Mại Bến Thành Joint-Stock
company
Become the top point-of-sales media specialist in Vietnam
Vision
Pronto Media Viet Nam 2015
Mission
Provide the final media solution to
complete the 3600 communication
journey that deeply impacts
consumer’s perception.
Pronto Media Viet Nam 2015
?
Roles
Pronto Media Viet Nam 2015
Brand
Consumer
Seller
Change the perception and
behavior of consumer and seller
at the point of sales
Strengthen the connection
among Brand – Consumer – Seller
at the point of sales
67% of consumers change their purchase intention at the point of sales
Marketing activities reach consumers at anywhere they are
HOWEVER...
Pronto Media Viet Nam 2015
Pronto Media Viet Nam 2014
SERVICESOUR
A. Pronto| Digital Marketing B. Pronto| Event & Activation,
Distribution consulting
Pronto Media Viet Nam 2015
Merchandising:
-Canopy
- Poster
-Leaflet
- Brochure
- Wobbler
Audit on site
Digital Signage
(LCD)
Digital Poster frame
Online marketing
Tech: applications (AR, QR…)
Activation-Door Gift
Distribution- Consulting
C. Pronto| Merchandising & Auditing
Pronto Media Viet Nam 2014
Media channel
LCD at Pharmacy
Let your brands advertise in Pharmacy environment…
Pronto Media Viet Nam 2015
…is advertising in the
place that your
product is available for
sales immediately
…is advertising in the
place that the experts
are available for
consulting your
consumers
…is advertising at the
moment that highly
relevant to healthcare
need of your
consumers
…is advertising in the
trusted environment
Source: Nielsen market research – Sep 2013
It is proven that pharmacy is the most relevant channel, agreed
by consumers
Pronto Media Viet Nam 2015
71% LCD in pharmacy
43% LCD in hospital
29% LCD in supermarket
79% agreed
“LCD in pharmacy is very convenient for me because
I can ask pharmacist immediately after watching
advertisement”
78% agreed
“LCD in pharmacy makes the advertisment more
memorable because I want to buy product right
after watching its ads”
75% agreed
“LCD in pharmacy is more convenient because I can
find medicine at that time too”
Just 17% agree
“Advertising in LCD is
similar to advertising in
buildings/super market”
Effective communication at the point of sales
Are you where your customers are?
100 LCD at Hanoi
30 LCD at Hai Phong
35 LCD at Da Nang
150 LCD at HCMC
35 LCD at Can Tho
10 VIP pharmacies
(500-1.000 customers/day)
340 big pharmacies
(200-300 customers/day)
5.256.000impression/year/LCD
Pronto Media Viet Nam 2015
Our LCD network
Pronto Media Viet Nam 2015
LONG CHÂU system (Long Châu 1, 2, 4)
PHÚC AN KHANG system (PAK 1, 2, 3)
THANH TUYỀN system (in district 4, 12)
Á CHÂU system (in district 5, 6, 2)
BẠCH LIÊN pharmacy (district 5)
NGỌC TUYẾT pharmacy (district 5)
DUY CHÂU pharmacy (district 5) Nhà thuốc
AN LỘC pharmacy (Go Vap district)
KIM NGA pharmacy (Go Vap district)
MỸ ANH pharmacy (Go Vap district)
MINH CHÂU pharmacy (district 12)
PHƯƠNG NAM pharmacy (district 12)
Top pharmacies in our LCD network
Standards of pharmacy in our LCD network
Pronto Media Viet Nam 2015
Location
• At
crowded
streets
• Near the crowded
area
STANDARD
• GPP
pharmacy
• More than 200
customers per
day
• More than 3
sellers at
the
pharmacy
• Good position for
LCD is available to
reach consumers
Ngọc Tuyết
35 Thuận Kiều, ward 12, district 5
Nhân Trọng
81 Đinh Tiên Hoàng, ward 3, Bình Thạnh district
LCD position: easy for consumers to observe
Pronto Media Viet Nam 2015
Tân Bình 6
192 Lý Thường Kiệt, Tân Bình district
Tấn Tài
16 Phú Châu, Tam Phú ward, Thủ Đức district
LCD position: easy for consumers to observe
Pronto Media Viet Nam 2015
Bích Hà
137 Trần Đình Xu, Nguyễn Cư Trinh ward, District 1
Minh Đức 5
333 Tôn Đản, Ward 15, District 4.
LCD position: easy for consumers to observe
Pronto Media Viet Nam 2015
SKV Lữ Gia
89 Nguyễn Thị Nhỏ, Ward 8, Tân Bình district
Mai Linh
213 Độc Lập, Tân Quý ward, Tân Phú district
LCD position: easy for consumers to observe
Pronto Media Viet Nam 2015
Frequency
Pronto Media Viet Nam 2015
Ad cycle
20clip/5 minutes
Display
12hours/day
Repeat
144
times/day/LCD
Display
19.400
times/day/system
150 LCD
Centralized monitoring system
With the centralized monitoring system, Pronto
Với hệ thống quản lý tập trung theo thời gian thực, ProntoMedia hỗ trợ khách hàng trình chiếu và
điều khiển, cập nhật nội dung quảng cáo ở từng địa điểm vào bất cứ thời gian nào, đảm bảo màn
hình luôn “mở” trong môi trường cạnh tranh của điểm bán.
Pronto Media Viet Nam 2015
Friendly interface
Check-in site
Easily search on map view
Real-time monitoring
Pronto Media Viet Nam 2015
Real-time report. Anytime, anywhere
Pronto Media users and clients can easily and securely
access their information and screen activity from our web
interface. Here are some of the samples from that
reporting:
Activity snapshot when the outlets
are active or close
Real-time activity
Airing/exposure report
Pronto Media Viet Nam 2015
Pronto Media Viet Nam 2014
CORPORATE WITH PRONTO MEDIA
Product that relevant to LCD in Pharmacy
Pronto Media Viet Nam 2015
OTC pharmaceutical
products
Supplement products Health Equipment
Consumer Goods which
are good for health
Healthcare service Healthcare service
Service package
Pronto Media Viet Nam 2015
Week package
Month package
Quarter package
Year package
Area package
Package as client’s request
Our clients
Pronto Media Viet Nam 2015
Contact us
PRONTO MEDIA VIETNAM Co., Ltd.
2nd Flr. TMBT Building, 29 Hoàng Việt Str., Ward 4,
Tân Bình District, HCMC, Vietnam
M: +84 909 332 887 | T: +84 62916538 |
F: +848 62916509 |
E: Ha.nguyen@prontomedia.vn
Pronto Media Viet Nam 2015
Hà Nguyễn (Ms.)
Business Development Director
CÔNG TY CP-ĐẦU TƯ THƯƠNG MẠI BẾN THÀNH
A member of Saigon Industrial Group
Effective Point of sales
communication
… is the key factor for success
THANK YOU!

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Credential - ProntoMedia2015-7

  • 1. PRONTO MEDIA The Point of Sales Specialist Pronto Media Viet Nam 2015
  • 2. Pronto Media Viet Nam 2014 SUMMARY I/ About Pronto Media  History of the company  Vision  Mission  Roles II/ Pronto Media’s service  LCD in pharmacy system III/ Corporate with Pronto Media  Target client  Service package  Contact us
  • 3. Pronto Media Viet Nam 2014 ABOUT PRONTO MEDIA
  • 4. About Pronto Media Pronto Media Viet Nam 2015 Pronto Media was founded and became the pioneer media owner that explore the LCD market in Pharmacy channel. Pronto developed a good foundation of Technology to conquers the existing challenges of the market. Pronto Media successfully developed the centralized monitoring system that support us managing a large amount of advertising screens in nationwide. Pronto Media became the strategic partner of Thương Mại Bến Thành Investment Joint-Stock company – the owner of LCD network in pharmacy channel. Pronto is also the exclusive agent that exploit this channel for Thương Mại Bến Thành Joint-Stock company
  • 5. Become the top point-of-sales media specialist in Vietnam Vision Pronto Media Viet Nam 2015
  • 6. Mission Provide the final media solution to complete the 3600 communication journey that deeply impacts consumer’s perception. Pronto Media Viet Nam 2015 ?
  • 7. Roles Pronto Media Viet Nam 2015 Brand Consumer Seller Change the perception and behavior of consumer and seller at the point of sales Strengthen the connection among Brand – Consumer – Seller at the point of sales
  • 8. 67% of consumers change their purchase intention at the point of sales Marketing activities reach consumers at anywhere they are HOWEVER... Pronto Media Viet Nam 2015
  • 9. Pronto Media Viet Nam 2014 SERVICESOUR
  • 10. A. Pronto| Digital Marketing B. Pronto| Event & Activation, Distribution consulting Pronto Media Viet Nam 2015 Merchandising: -Canopy - Poster -Leaflet - Brochure - Wobbler Audit on site Digital Signage (LCD) Digital Poster frame Online marketing Tech: applications (AR, QR…) Activation-Door Gift Distribution- Consulting C. Pronto| Merchandising & Auditing
  • 11. Pronto Media Viet Nam 2014 Media channel LCD at Pharmacy
  • 12. Let your brands advertise in Pharmacy environment… Pronto Media Viet Nam 2015 …is advertising in the place that your product is available for sales immediately …is advertising in the place that the experts are available for consulting your consumers …is advertising at the moment that highly relevant to healthcare need of your consumers …is advertising in the trusted environment
  • 13. Source: Nielsen market research – Sep 2013 It is proven that pharmacy is the most relevant channel, agreed by consumers Pronto Media Viet Nam 2015 71% LCD in pharmacy 43% LCD in hospital 29% LCD in supermarket 79% agreed “LCD in pharmacy is very convenient for me because I can ask pharmacist immediately after watching advertisement” 78% agreed “LCD in pharmacy makes the advertisment more memorable because I want to buy product right after watching its ads” 75% agreed “LCD in pharmacy is more convenient because I can find medicine at that time too” Just 17% agree “Advertising in LCD is similar to advertising in buildings/super market”
  • 14. Effective communication at the point of sales Are you where your customers are?
  • 15. 100 LCD at Hanoi 30 LCD at Hai Phong 35 LCD at Da Nang 150 LCD at HCMC 35 LCD at Can Tho 10 VIP pharmacies (500-1.000 customers/day) 340 big pharmacies (200-300 customers/day) 5.256.000impression/year/LCD Pronto Media Viet Nam 2015 Our LCD network
  • 16. Pronto Media Viet Nam 2015 LONG CHÂU system (Long Châu 1, 2, 4) PHÚC AN KHANG system (PAK 1, 2, 3) THANH TUYỀN system (in district 4, 12) Á CHÂU system (in district 5, 6, 2) BẠCH LIÊN pharmacy (district 5) NGỌC TUYẾT pharmacy (district 5) DUY CHÂU pharmacy (district 5) Nhà thuốc AN LỘC pharmacy (Go Vap district) KIM NGA pharmacy (Go Vap district) MỸ ANH pharmacy (Go Vap district) MINH CHÂU pharmacy (district 12) PHƯƠNG NAM pharmacy (district 12) Top pharmacies in our LCD network
  • 17. Standards of pharmacy in our LCD network Pronto Media Viet Nam 2015 Location • At crowded streets • Near the crowded area STANDARD • GPP pharmacy • More than 200 customers per day • More than 3 sellers at the pharmacy • Good position for LCD is available to reach consumers
  • 18. Ngọc Tuyết 35 Thuận Kiều, ward 12, district 5 Nhân Trọng 81 Đinh Tiên Hoàng, ward 3, Bình Thạnh district LCD position: easy for consumers to observe Pronto Media Viet Nam 2015
  • 19. Tân Bình 6 192 Lý Thường Kiệt, Tân Bình district Tấn Tài 16 Phú Châu, Tam Phú ward, Thủ Đức district LCD position: easy for consumers to observe Pronto Media Viet Nam 2015
  • 20. Bích Hà 137 Trần Đình Xu, Nguyễn Cư Trinh ward, District 1 Minh Đức 5 333 Tôn Đản, Ward 15, District 4. LCD position: easy for consumers to observe Pronto Media Viet Nam 2015
  • 21. SKV Lữ Gia 89 Nguyễn Thị Nhỏ, Ward 8, Tân Bình district Mai Linh 213 Độc Lập, Tân Quý ward, Tân Phú district LCD position: easy for consumers to observe Pronto Media Viet Nam 2015
  • 22. Frequency Pronto Media Viet Nam 2015 Ad cycle 20clip/5 minutes Display 12hours/day Repeat 144 times/day/LCD Display 19.400 times/day/system 150 LCD
  • 23. Centralized monitoring system With the centralized monitoring system, Pronto Với hệ thống quản lý tập trung theo thời gian thực, ProntoMedia hỗ trợ khách hàng trình chiếu và điều khiển, cập nhật nội dung quảng cáo ở từng địa điểm vào bất cứ thời gian nào, đảm bảo màn hình luôn “mở” trong môi trường cạnh tranh của điểm bán. Pronto Media Viet Nam 2015
  • 24. Friendly interface Check-in site Easily search on map view Real-time monitoring Pronto Media Viet Nam 2015
  • 25. Real-time report. Anytime, anywhere Pronto Media users and clients can easily and securely access their information and screen activity from our web interface. Here are some of the samples from that reporting: Activity snapshot when the outlets are active or close Real-time activity Airing/exposure report Pronto Media Viet Nam 2015
  • 26. Pronto Media Viet Nam 2014 CORPORATE WITH PRONTO MEDIA
  • 27. Product that relevant to LCD in Pharmacy Pronto Media Viet Nam 2015 OTC pharmaceutical products Supplement products Health Equipment Consumer Goods which are good for health Healthcare service Healthcare service
  • 28. Service package Pronto Media Viet Nam 2015 Week package Month package Quarter package Year package Area package Package as client’s request
  • 29. Our clients Pronto Media Viet Nam 2015
  • 30. Contact us PRONTO MEDIA VIETNAM Co., Ltd. 2nd Flr. TMBT Building, 29 Hoàng Việt Str., Ward 4, Tân Bình District, HCMC, Vietnam M: +84 909 332 887 | T: +84 62916538 | F: +848 62916509 | E: Ha.nguyen@prontomedia.vn Pronto Media Viet Nam 2015 Hà Nguyễn (Ms.) Business Development Director CÔNG TY CP-ĐẦU TƯ THƯƠNG MẠI BẾN THÀNH A member of Saigon Industrial Group
  • 31. Effective Point of sales communication … is the key factor for success