This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
e-detailing: effective promotion of professional science communication Merqurio
The evolution of new information and communication technologies (ICT) has designed an innovative model to transmit data in the healthcare field.
This model can support the health care and administrative processes of companies, management of the relationship between patients and facilities and, lastly, medical and scientific information.
How Many Doctors in India Online?
What Indian Doctors Do Online?
Where Do They Need Help?
What are the Communication opportunities for Pharma?
How will e-Doctors evolve down the stream and how can Pharma stay Relevant?
Answers to all these questions and a case study of CiplaMed (a physician only community website started by Cipla Pharmaceuticals in 2008)
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
e-detailing: effective promotion of professional science communication Merqurio
The evolution of new information and communication technologies (ICT) has designed an innovative model to transmit data in the healthcare field.
This model can support the health care and administrative processes of companies, management of the relationship between patients and facilities and, lastly, medical and scientific information.
How Many Doctors in India Online?
What Indian Doctors Do Online?
Where Do They Need Help?
What are the Communication opportunities for Pharma?
How will e-Doctors evolve down the stream and how can Pharma stay Relevant?
Answers to all these questions and a case study of CiplaMed (a physician only community website started by Cipla Pharmaceuticals in 2008)
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
CONSUMERCONSUMER - ANY PARTY USING, OR POTENTIALLY USING,THE.docxaidaclewer
CONSUMER
CONSUMER - ANY PARTY USING, OR POTENTIALLY USING,
THE PRODUCT OR SERVICE OFFERED
BASIC EQUATION IS THE PATIENT-PROVIDER EXCHANGE
CONSUMERS
PHYSICIANS (PATHOLOGY SERVICES)
HOSPITALS (IT FROM VENDORS)
MANAGED CARE ORGANIZATIONS (CONTRACTING CLINICIANS FOR CLIENTS)
MEDICARE (CONTRACTING WITH INSURERS)
HEALTH SERVICE CUSTOMERS
CUSTOMER - ANYONE WHO HAS EXPECTATIONS REGARDING
A PROCESS OPERATION OR OUTPUTS (e.g. PATIENT)
INTERNAL CUSTOMERS - THOSE WITHIN THE ORGANIZATION;
DEPARTMENTS OR CO-WORKERS ‘DOWNSTREAM’ FROM THE PROCESS
(PATIENT CARE UNITS AS CUSTOMERS OF RADIOLOGY DEPARTMENTS)
PAYERS - EXTERNAL CUSTOMERS
(THOSE OUTSIDE THE PROVIDER ORGANIZATION)
STAKEHOLDERS - INTERESTED GROUPS OR INDIVIDUALS AFFECTED BY THE WORK HEALTH SERVICES DO
(REGULATORY BODIES AND PROFESSIONAL ASSOCIATIONS)
SATISFACTION
MEASURING CONSUMER SATISFACTION HELPS
MONITOR AND IMPROVE HEALTH CARE QUALITY
CONSUMER SATISFACTION DATA
BEST SOURCE ON COMMUNICATION, EDUCATION, AND PAIN MANAGEMENT
GROWING REQUIREMENT OF CLIENTS AND PAYERS IN HEALTH SYSTEMS
KEY TO BOTH PERCEIVED AND ACTUAL CLINICAL CARE QUALITY
CONSUMER SATISFACTION
HEALTH CONSUMERS’ VIEWS
MEASURES OF PREFERENCES
USER EVALUATIONS
REPORTS ON HEALTH CARE
POST-PURCHASE SATISFACTION
(HOW CLOSELY THE RESULT MATCHED THE EXPECTATION)
MODEL IS COMPLICATED BY THE NATURE OF THE HEALTH MARKETPLACE (INSURER CONSTRAINTS ON PROVIDER CHOICE)
MEASURE CONSUMER SATISFACTION
HEALTH CONSUMER - INFORMED AND DEMANDING RE: QUALITY
HOSPITALS – WANT TO MAINTAIN PUBLIC IMAGE OF
QUALITY AND SERVICE IN COMPETITIVE ENVIRONMENT
QUALITY, LOYALTY, AND SATISFACTION HAVE IMPLICATIONS
AND ARE CORRELATED WITH THE USE OF HOSPITALS
REGULATORY AUTHORITIES REQUIRE PATIENT SATISFACTION DATA
PATIENTS USE >500 CRITERIA IN THEIR EVALUATIONS OF HOSPITAL QUALITY
PATIENTS WHO CHOOSE THEIR DOCTOR ARE MORE
SATISFIED THAN THOSE ALLOCATED BY THEIR HMO
MAJOR MISMATCHES BETWEEN PATIENT AND PROVIDER PERCEPTIONS
KEY STEPS IN THE PATIENT EXPERIENCE
MEASURING PATIENT INVOLVEMENT
PATIENT SATISFACTION SURVEYS HAVE BECOME WIDESPREAD IN HEALTHCARE
SATISFACTION IS A PROBLEMATIC MEASURE FOR A RANGE OF REASONS
INDIVIDUAL PATIENT AND PROVIDER REACTIONS TO ERROR VERSUS HEALTH CARE PROVIDER/SYSTEM RESPONSES
DATA COLLECTION NEEDS TO MORE CLOSELY REFLECT THE KNOWLEDGE WE ARE TRYING TO PRODUCE IN PATIENT SAFETY CQI
DATA CAPTURE
PATIENT-ENROLLEE MEASURES
MOST COMMONLY AVAILABLE
ALTERNATIVE MODALITIES
QUALITATIVE APPROACHES: MANAGEMENT OBSERVATION, EMPLOYEE FEEDBACK, QUALITY CIRCLES, FOCUS GROUPS AND MYSTERY SHOPPERS
QUANTITATIVE APPROACHES: COMMENT CARDS, MAIL SURVEYS,
INTERVIEWS AT POINT-OF-SERVICE AND TELEPHONE INTERVIEWS
TIMING
A MAJOR FACTOR IN WHEN AND HOW TO COLLECT DATA FROM
PATIENTS IN OR RECENTLY DISCHARGED FROM HOSPITAL
VALIDITY
NEEDS TO BE CONSIDERED; INCLUDING PRE-TESTING AND PILOTING OF INSTRUMENTS FOR EASE OF USE AND COMPREHENSION BY PATIENTS
RISK MANAGEMENT
RISK - EXPOSURE TO .
To lead digital transformation, CIOs at pharmaceutical and medical device companies need to adopt new workstyles and mindsets, including C-level relationship-building and the ability to both catalyze innovation and find the talent to execute on it.
4 Strategies to Influence Digital Health Approaches in Clinical Research StudiesJohn Reites
Drug Information Association (DIA) 2016 Conference presentation by John Reites on June 26, 2016. Session entitled; "Digital Health Debate" including this presentation on the four strategies to influence digital health approaches in clinical research studies.
Just I need 2 pages and you can make a summary of the answer that i .docxssuser47f0be
Just I need 2 pages and you can make a summary of the answer that i but it
What role has technology played in the evolution of marketing in healthcare? To what extent has the Internet changed the way markets are organized?
These approaches allowed the provider not only to micromanage the marketing effort but also to customize the approach for specific target audiences. The ability to cross-sell, up-sell, and induce repeat sales offered a significant advantage over standard advertising approaches. These approaches also ensured ongoing communication with customers and prospective customers and kept customers involved with the organization.
The most recent stage in the evolution of marketing on the part of provider organizations is Internet marketing. This development in itself reflects a number of stages. While initially serving an information-and-referral function, provider-sponsored web sites have evolved beyond an inventory of services to offer a range of interactive functions that encourage two-way communication between the provider and its customers. Not only does the Internet serve as a mechanism for attracting attention to the provider, but it also offers a means of keeping customers engaged once they become a part of the system.
The rise in healthcare media and the interactive technology of the Internet com- bined to create an informed consumer who was more empowered with infor- mation than at any other time in human history.
Despite their presumed scientific orientation and interest in advancing their practices, many physicians are reluctant to even consider new technology. Physicians tend to be risk-averse in this regard and resistant to anything that requires a change in practice operations. Because they already feel sensory overload, the thought of a major new initiative is overwhelming for most of them. Furthermore, a surprising number of physicians, especially older ones, suffer from computer phobia. They did not grow up with computers; even if they concede the potential, they are aware of horror stories from other practices that had negative experiences with IT.
Physicians also typically take a hands-on approach to their patients—that is, they want to have their medical records in hand when addressing patient needs. The thought of interjecting a computer between doctor and patient is alien to many of them. There are also concerns over the confidentiality of electronic patient records; these concerns have only been heightened by recent enactment of HIPAA (Health Insurance Portability and Accountability Act) regulations. Physicians are also put off by the cost of IT, especially when they virtually never budget any funds for such expenditures. Even though most technology purchases could be financed on reasonable terms, the sticker shock experienced by physicians deters many from thoughtful pursuit of possible solutions.
Physicians also serve as customers for a variety of organizations providing support services, including billin ...
Healthcare Digital Marketing Enabling Healthcare Firms for Digital RevolutionInnoMind Technologies
In today’s world everyone needs a access to quality healthcare serves. We help healthcare firms to connect with patient, doctors and other stakeholders digitally through healthcare digital marketing. We also help them to build the online brand.
Any specific healthcare service provider’s can utilize digital marketing to achieve digital growth for their Healthcare Networks, Hospitals, Specialty Clinics, Urgent Care & Individual Practitioners.
The 10 Leading Patient Engagement Solution Providers in 2018insightscare
There are a few contributors in the industry aiding to take this concept further and to help the care givers to adopt and apply it. To acknowledge the good work of these business giants, we bring to you our special edition of “The 10 Leading Patient Engagement Solution Providers in 2018”.
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
During our SHSMD Connections 2015 solutions spotlight session, Bluespire healthcare and digital strategists discussed how organizations across the country are analyzing data and improving patient engagement, while simultaneously making experiences more personalized.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
During this BlueSpire TrendLab webinar, our healthcare marketing strategists focus on the importance of CRM/PRM systems and how they can positively impact all of your marketing efforts.
Other areas of emphasis included:
• The tides of change in healthcare marketing and how it’s affecting compliance.
• Why making the shift to one-to-one marketing can improve value of care, service line volumes and clinical outcomes.
• How to utilize data-driven strategies for targeted marketing efforts and demonstrate ROI in real-time.
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
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KEY Points of Leicester travel clinic In London doc.docxNX Healthcare
In order to protect visitors' safety and wellbeing, Travel Clinic Leicester offers a wide range of travel-related health treatments, including individualized counseling and vaccines. Our team of medical experts specializes in getting people ready for international travel, with a particular emphasis on vaccines and health consultations to prevent travel-related illnesses. We provide a range of travel-related services, such as health concerns unique to a trip, prevention of malaria, and travel-related medical supplies. Our clinic is dedicated to providing top-notch care, keeping abreast of the most recent recommendations for vaccinations and travel health precautions. The goal of Travel Clinic Leicester is to keep you safe and well-rested no matter what kind of travel you choose—business, pleasure, or adventure.
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardso...rightmanforbloodline
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
DECODING THE RISKS - ALCOHOL, TOBACCO & DRUGS.pdfDr Rachana Gujar
Introduction: Substance use education is crucial due to its prevalence and societal impact.
Alcohol Use: Immediate and long-term risks include impaired judgment, health issues, and social consequences.
Tobacco Use: Immediate effects include increased heart rate, while long-term risks encompass cancer and heart disease.
Drug Use: Risks vary depending on the drug type, including health and psychological implications.
Prevention Strategies: Education, healthy coping mechanisms, community support, and policies are vital in preventing substance use.
Harm Reduction Strategies: Safe use practices, medication-assisted treatment, and naloxone availability aim to reduce harm.
Seeking Help for Addiction: Recognizing signs, available treatments, support systems, and resources are essential for recovery.
Personal Stories: Real stories of recovery emphasize hope and resilience.
Interactive Q&A: Engage the audience and encourage discussion.
Conclusion: Recap key points and emphasize the importance of awareness, prevention, and seeking help.
Resources: Provide contact information and links for further support.
LGBTQ+ Adults: Unique Opportunities and Inclusive Approaches to CareVITASAuthor
This webinar helps clinicians understand the unique healthcare needs of the LGBTQ+ community, primarily in relation to end-of-life care. Topics include social and cultural background and challenges, healthcare disparities, advanced care planning, and strategies for reaching the community and improving quality of care.
Stem Cell Solutions: Dr. David Greene's Path to Non-Surgical Cardiac CareDr. David Greene Arizona
Explore the groundbreaking work of Dr. David Greene, a pioneer in regenerative medicine, who is revolutionizing the field of cardiology through stem cell therapy in Arizona. This ppt delves into how Dr. Greene's innovative approach is providing non-surgical, effective treatments for heart disease, using the body's own cells to repair heart damage and improve patient outcomes. Learn about the science behind stem cell therapy, its benefits over traditional cardiac surgeries, and the promising future it holds for modern medicine. Join us as we uncover how Dr. Greene's commitment to stem cell research and therapy is setting new standards in healthcare and offering new hope to cardiac patients.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
PET CT beginners Guide covers some of the underrepresented topics in PET CTMiadAlsulami
This lecture briefly covers some of the underrepresented topics in Molecular imaging with cases , such as:
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- Distinguishing between MPM and Talc Pleurodesis.
- Urological tumors.
- The role of FDG PET in NET.
Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in CardiologyR3 Stem Cell
Dr. David Greene, founder and CEO of R3 Stem Cell, is at the forefront of groundbreaking research in the field of cardiology, focusing on the transformative potential of stem cell therapy. His latest work emphasizes innovative approaches to treating heart disease, aiming to repair damaged heart tissue and improve heart function through the use of advanced stem cell techniques. This research promises not only to enhance the quality of life for patients with chronic heart conditions but also to pave the way for new, more effective treatments. Dr. Greene's work is notable for its focus on safety, efficacy, and the potential to significantly reduce the need for invasive surgeries and long-term medication, positioning stem cell therapy as a key player in the future of cardiac care.
Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in Cardiology
Final i v c 11 (1)
1. Integrated value chain
Group-7
Atul Jain (roll no-02)
Kamal krishna Singh(roll no-18)
Rohan Chavan (roll no-20)
Ritu Gautam(roll no-36)
Laxmi Sardeshpande( roll no-37)
2. Presentation overview
Introduction
Research and development
Production and distribution
Marketing
Sales and customer relationship
managment
3. Introduction
Integrated Value Chain in Pharma:
It is a chain of activities occurring in pharma industry to give value to
the end customers in return of monetary value.
The integration of these activities happen through the flow of
information and materials.
Internet services play a vital role in coordinating the Integrated
Value Chain.
5. The typical steps in product registration in India
(The basic steps are same for agrochemical and
Pharmaceutical industry)
2. CIB & RC, Ministry of Agriculture (Registration & Scrutiny)
5. Central Insecticides
Laboratory (Testing)
1. Applicant Admn
Office Legal Chemistry Bioefficacy
Registration Committee Packaging Toxicology
3. ICAR
For Products Manufactured in India
Inspector
visits site and
collects the
sample
Sample
analysis
For Imported Technicals
Submit
samples
Sample
analysis
4. Ministry of Health (MRL Fixation)
Secretariat
scrutinizes
residue pro
forma
SCPR
studies data
and
recommend
s the MRL
CCFS studies
SCPR
recommendati
on and
approves MRL
Submits
application
along with
data
Deficiency
report
6. Real Time Flow of Information
R and D in USA
Plant
R and D
( India, NK)
Packaging
Development R & D
Product
Improvement (India,
Hyderabad)
Process
Improvement
Research and Development Structure of a pharma company
7. E-recruitment
E-recruitment, also known as online recruitment, is the use
of technology to attract candidates and aid the recruitment
process.
Key Driver of E-recruitment:
• Reducing recruitment costs.
• Broadening the selection pool.
• Increasing the speed of time to hire.
• flexibility and ease for candidates.
• 24*7 access.
• Eco-friendly process.
8. Shortcomings and Disadvantages
1. Screening and checking the skill mapping.
2. Authenticity of resumes.
3. Low Internet penetration.
4. No access and lack of awareness of internet.
5. Preference & faith on face-to-face interaction over e-mails.
9. Shifting Recruitment Patterns
Method of attracting
candidates
% of businesses that used
this method: 2006
% of businesses that used
this method: 2013
Online recruitment
Only method that gained in last 8 yrs.
16% 38%
Local press advertising
Biggest decline seen here
79% 29%
Traditional agencies 76% 49%
Company websites
Most effective in the public sector
75% 62%
Employee referral schemes 47% 33%
Table source: CIPD reports (2008
- 2013): ‘Recruitment, retention
and turnover’. - Available on the
CIPD website
10. E-Trial
Better use of e-health records cuts clinical trial
costs.
Facilitate recruitment of patients to clinical trials
Gathering data to support groundbreaking work.
WORLD NEWS | JULY 15, 2014 (PHARMATIMES), ENGLAND
1-use of statins in 300 people with high risk of cardiovascular disease by tracking their
electronic records.
2-use of antibiotics in patients with chronic obstructive pulmonary disease (COPD).
11. E-submission
Benefits
A dramatic increase in the speed.
24*7 availability.
Accuracy & reliability on time line.
Virtually instantaneous provision of filing receipt and serial number;
Saving a great deal of money.
More efficient review of the applications.
Automatic confirmation of receipt of all submissions, helping to
avoid abandonment.
Automatic reminder generated for renewal of submission so
chances of failing decrease.
12. Manufacturing
Gain real time visibility about the plants for equipment availability
and utilization
Help in inventory management API & Excipients.
Ensure compliance at all times and opportunity to respond in real-time.
Minimize waste of time & resources by monitoring equipment used
for serialization throughout the distribution channels.
13. What is Digital E- Marketing?
Marketing of products or services with the help of Technology
Digital Marketing, also termed as e-marketing, web-marketing,
online marketing or Internet Marketing, e-marketing also
includes the management of digital customer data and
electronic customer relationship management (e-CRM)
systems.
e-marketing allows the placement of media along many
different stages of the customer engagement cycle.
14. Pharmaceutical Digital Marketing
Target Audience: Digital Marketing is an extension, can be
implemented across Verticals i.e. Doctors, Hospitals, Patients &
Sales Team :
Health Care Professionals (HCPs): This is based on providing
services, scientific data, business analytics etc. to the specialists in
order to promotion of products/services.
Patient’s: to ensure awareness & adherence to the therapy.
Sale’s Team: To make their customer calls more interactive &
upgrade their skills and motivation
15. Internet is now a significant source of health information and
connectivity between providers, prescribers and patients.
We attend at the transformation of traditional 4Ps Operational
Marketing to e-Marketing
The interest in e-health as a channel for the marketing of health-related
products and services increasing every day. From social
networking tools and advanced physician portals to streaming video
and closed loop strategies, the opportunities to open new
communication channels with patients, physicians and KOL are
limited only by a marketers imagination and determination.
16. PATEINT PERSPECTIVE
DR. GOOGLE IS IN!
Patients start to notice something doesn’t feel quite right, so they
Google their symptoms and make their own preliminary diagnosis.
In fact, 80% of patients conduct a health related search before
scheduling a doctor’s appointment.
Social media impacts their choice of healthcare providers.
Patients assume that they will end up with specialist, so they read the
local specialists reviews on Vitals and Healthgrades, blogs etc
19. E- MARKETING OPPORTUNITIES
Awareness / Adherence Portal for Patients:
More and more patients demand to know and expect up-to-date
information on their condition and treatment, as well as alternative
treatment options.
The access to information via the Internet means that information on
a US website can be read by a Indian patient and may
Include information on their branded medicine
The foundation of sustainable success in the application of e-
Marketing for pharmaceutical lies the combination of strategic
alliances and technological innovation
20. E-MARKETING STRATERGIES
THE DIAGNOSIS
Health education approaches
– Share stories/inspirations
– Acknowledge range of
emotions; sense of loss
– Correct misconceptions
– Provide framework for
understanding treatment
options and benefits
21. E-MARKETING STRATERGIES
CUSTOMER ENGAGEMENT
Health education
approaches
– Follow health literacy
principles (accessible,
accurate, actionable)
– Create opportunities for
value clarification
(“What’s important to
me?”)
– Build knowledge about
treatment options
Marketing implications
– There is a market
expansion opportunity
– The opportunity depends
on how many people fall
into the “isolation” circle
and what it will take to
move them toward
engagement
– Tactics that encourage
peer-to-peer support (eg,
social media) may spark
transition to engagement
22. E-MARKETING STRATERGIES
TREATMENT INITIATION
Health education
approaches
– Easy-to-understand
disease and treatment
education (including risk
information)
– Realistic expectation
setting
– Practical, “how-to”
education (including
side effect
management; self-injection
training)
– Care partner support
and education
Marketing Implications
– Disease management
programs may be
warranted for distributing
educational content
– Conversation analysis can
help brands tease out
which side effects pose
greatest threats to
treatment
– Patients are using search
to find information about
side effects and how to
cope
23. TECHNOLOGY AT ITS BEST
Technology is at the intersection of patients & healthcare
Technology removes the knowledge barriers in patients
lives.
Patients expect access to information and use
technology to take control of their healthcare (or the
healthcare of others)
Healthcare organizations and professionals see
technology
24. Contd…..
Healthcare organizations and professionals see technology as
essential to connecting with patients, donors, referring
physicians, media and the community
Technology is moving quickly to connect patients with providers
Leveraging digital data can allow healthcare organizations to
anticipate events or trends
25. Utility of digital media marketing
company perspective
Blogs.
Fb page/brand Fb page.
Twitter.
Mobile apps.
Product websites.
Emails.
YouTube.
Slide share.
Pinterest.
26. Digital strategy for a New launch
Company can plan a pre launch activity in advance before the
launch.
Company can create a separate website for the product and all
Clinical Trial related updates will be made available for doctors.
Company can Engage the top KOL of the country through online
portal where they can speak about the Disease and updates.
Company can also Make a mobile based application for the
awareness purpose of Rheumatoid arthritis.
27. Digital strategy for New launch
All the clinical data related query can be solved through an online portal.
Field staff will promote the Brand through I-pad, the pictures on Ipad will
differentiate the brand.
If the product is expensive, Company can also outsource a patient care and
engagement to outsourcing company.
Online weekly training will be provided to the field staff to update them on
product knowledge and also evaluate them periodically.
28. Digital strategy for launch
A Facebook page can be created by company where the regular
update about the basic diet schedule or exercise will be shared.
An innovative online teaser campaign can be launched to create the
curiosity among the doctors.
Online blog by the doctors who used the product in some of the
patient and are satisfied with the product result
29. Sales /Customer relationship
management(CRM)
ONLINE
E detailing
E conferences
Physician patient connectivity
E consultation
Remote monitoring
OFFLINE
Offline detailing
Patient education
Sample delivery
30. E-detailing
The use of electronic ,interactive media to
facilitate sale presentation to physician.
Pharmaceutical and medical companies
depend on eDetailing to deliver the message
of their brands and products along with any
related information to healthcare
professionals.
31. ADVANTAGES & ΒΕΝΕFITS OF e-
DETAILING
Doctor
Faster, accurate and more
impressive presentations
Increased brand awareness
Interactive & multimedia
content
Self-guided e-detailing,
when the doctor is available
Focus on specific areas of
interest
Constructive conversations
and information exchange
with colleagues
Company
Measurable results,
statistics and reports
Field data for CRM
reduce or even
completely eliminate the
need for printed material
Full control of promotional
material and presentations
Zero-time delivery of
promotional material and
presentations
Can be applied at any
stage of product's life cycle
reduced promotional
costs at all levels
Representative
Time efficiency
Customizable, targeted
and more effective
presentations
Easier follow-up and
leads
Centralized app
solution that improves
work-flow and reporting
Reduced
transportations
Automated procedures
32. E conferences
E-conferencing refers to innovative technologies that allow
people to communicate or "conference" over the Internet.
Audio conferencing, web conferencing, and collaborative
conferencing, are all components of e-conferencing
Advantages-
Convenience,
Easy Storage of Materials,
Fluid Communication,
Opportunity for Selecting Information
33. Physician patient connectivity
E consultation
Advantages
Cost of examinations drops.
Productivity of the physicians would rise .
Patients get more timely treatment.
Can Contact by phone, emails, blog etc
Time convenience
34. Remote monitoring
The technology available today allows for new systems that are a fraction of the cost and
are far easier for patients to use than those that have traditionally been available.
RPM can now be cost-justified based on improvements to clinician productivity in clinical
trials and as part of a treatment protocol for patients at moderate to high risk (e.g., on
certain medications).
Ease of use is greatly improved with no Bluetooth pairing, no extra steps required to send
readings and the ability to use health meters in their natural locations in the home.
Increases the patient engagement and medication adherence
Helps to learn how to enroll patients, keep them engaged, perform meaningful data
analytics, and coordinate with providers and payers.
Low cost RPM has the potential to be a valuable tool for 50% of patients at risk versus the
5% highest at-risk patients currently.
RPM will enable patients to track their health at home and be more connected to their
providers who can adjust treatment as needed based on higher frequency data, which will
reduce expensive hospitalizations, improve patient outcomes, improve patient satisfaction
and increase medication adherence
35. Offline detailing
Visual aid-
Is a print piece (booklet or brochure) ,used by pharmaceutical sales
representatives.
Composed of-
Information about the products efficacy.
Clinical data that support the manufacturer's claims,Charts and
graphs.
Guidance for dosing and administration of the drug.
Summary information pertaining to the product”s tolerability and
safety.
Include the official labeling.
Is primarily a marketing tool that incorporates creative elements
such as photos, slogans, and brand logos .
36. Patient education
Patient education is defined as any set of planned educational activities designed to
improve patients’ health behaviors and health status.
Its main purpose is to maintain or to improve patient health or, in some cases, to
slow deterioration.
However, patient and family education goes beyond this main purpose. An informed
and educated patient can actively participate in his or her own treatment, improve
outcomes, help identify errors before they occur, and reduce his or her length of stay.
Organizations that provide targeted and appropriate patient and family education can
reap other benefits as well, including:-
Increased customer satisfaction
Compliance with regulatory standards
Improved efficiency through cost-effective care
Better informed patients and a lessened chance for malpractice claim
37. Benefits of patient education include
Increasing the patient's ability to cope with and manage his or her health.
Facilitating understandings of health statuses, diagnosis and treatment
options, and consequences of care for patients and their families.
Empowering patients to make decisions related to their care.
Increasing patients’ potential to follow a health care plan.
Helping patients learn healthier behaviors.
Promoting recovery and improved function.
Increasing patient confidence in his or her self care.
Decreasing treatment complications
38. Sample delivery
• Advantages-
• Maintaining the highest level of patients compliance
• Reducing costs associated with the distribution of sales
samples
• Improving field sales productivity through efficient
scheduling and a flexible shipment delivery process.