ADBRO Credential, February 2020

1. March
2019
Native In-Image Ads Platform
Reach future customers in a new way

2. Our Business
We help brands
to deliver
marketing
objectives
across top
publishers in
South East Asia.
2
Bangkok
Ho Chi Minh
Kuala Lumpur
Singapore
Jakarta
Manila
Opening soon
Opening soon
24x7 operations
24x7 operations
24x7 operations
Headquarters

3. We provide a new
advertising channel
which displays
in-image banner as
an overlay* above
editorial images.
Our Offer
3
* Overlays <30% of an image, located at image bottom.

4. In-image ads
provide
new contact point
with customers,
differing from any
other display
networks
4
Our Offer

5. 5
In-image Formats Overview
Carousel Video Takeover
Focus On Different Marketing Objectives
In-image

6. IB: In-image banner
6Demo Link Demo Link

7. IBV: In-image banner with video extension
7Demo Link Demo Link

8. IBC: In-image banner with carousel extension
8Demo Link Demo Link

9. 9Demo Link
Starts with out-of
banner animation,
using image area
UIB: Under-image banner

10. 10
takeover for 6 seconds, rolling into in-image
Demo Link Demo Link
IBIT: In-image banner with image takeover

11. 11Note: Heat map is based on eye fixation research conducted by ADBRO for standard article layouts. See tracking example: youtu.be/KPjAzuIZgb4?t=74
In-image Ads Not Just Viewable - They Are Viewed
Viewed The
Most
Not Viewed
Eyes focus heat map

12. >3x More Viewed*
vs. standard display ads, as
measured by heatmap eye
fixation studies
2x Higher CTR
0.30%-0.70% vs. 0.05%-0.30%
for standard display ads
formats
In-image ads are
viewed which
results in higher
impact on ads
campaign goals
12
Impact
* As by Infolinks, Lumen - Attention 2.0 , Nielsen Research banner blindness researches

13. Computer vision
allows us to achieve
content relevancy based
on visual matching in
addition to matching by
categories
New technology for targeting
13

14. Targeting for content relevancy
14Note: 20 categories in total, aggregated by text and image articles analysis done with computer vision
Predefined content categories: Used by brands: Custom categories:
Local events (Ramadan, Football Championship)*
News trends (Huawei, Formula 1)
Competitors*
Woman Images **
Kids Images**
*Based on targeting by keywords and phrases
**Based on targeting by visual tags identified by Computer Vision
Used by brands:
Standard targeting by user profile:
Gender: Male/Female
Age: (18-, 18-34, 25+)
Geographic: City/Province

15. How It Works
15

16. 16
Brand Safety
máy bay
chết tai nạn
Exclude Brand Unsafe Categories*
By Website Topics
(Politics, Crime, etc.)
By Visual Tags
(Crash, Blood, Gun, etc.)
By Keywords
(Brand-sensitive Content)
* Content Exclusions: Adultery, Derogatory, File sharing, Weapons, Gambling, Suggestive, Violence, Profanity, Drugs, Alcohol, Tobacco, Politics, Religion, Tragedy,
Transportation accidents and custom negative lists

17. 17
Brand Safety - Mentos Case Study
Invalid Traffic
Rate
Brand Safety Pass
Rate
ADBRO delivers
brand safety above
IAS benchmarks and
can exclude custom
unsafe content in
real time
99.25% 0.2%
Above IAS avg. of 93.7% Above IAS avg. of 1.4%
Notes: IAS pass rates provided for Mentos campaign, conducted in September 2019 and delivered at sports and entertainment content

18. Over 90 premium publishers Cover over 48 millions unique internet
users
General News
Sports/Football
Automotive/Tech/Finance
Lifestyles/Beauty/Female
Our premium publishers
Cross-device coverage
PC/Mobile/Tablet

19. Using Pixel For Better Optimization
Performance optimization questions Tracking metrics to impact optimization
Ability To
Impact
Do we show ads to the right customers?
Are we sure customers really see the ads?
Do we engage customers?
・ Custom Intent Audiences: proper
content and demographics
targeting
・ BVR: share of ads viewed at least
6 seconds
・ CTR: click through rate
Have we engaged customers who could
buy the product?
・ Bounce: customers who interact
with landing
・ Arrival Rate: customers who click
and see fully client’s landing page
・ Sales Engagement: customers
who show highest buying intent at
landing
Don’t require Pixel
Requires ADBRO
Pixel to be added
at landing
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20. Case Studies
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21. Working with Mindshare
to connect Pepsi energy
drinks with football fans
by showing ads above
sport images and using
dynamic message to
match with live results of
football matches
2x CTR vs. usual ads
Case Study
21

22. Case Study
Working with TikTok
to reactivate app
users with brand
awareness campaign
measured by
geographic
incrementality
150% uplift in
returning users
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23. Case Study
Working with apparel
brand Vascara to
promote seasonal
Sale and drive
shopping
conversions
40% uplift
in View Through
Conversions
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24. Thank You!
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Vietnam - Singapore - Malaysia - Indonesia
Vietnam office: 3rd Floor, F.I.T Building, 276
Nguyen Dinh Chieu street, Ward 6, District 3, HCMC
Hotline: + 84 2873 039 699
Business Request: hello@adbro.me