This marketing plan targets adults aged 30-50 in Batangas City, Philippines who have diabetes or are at risk. There is a need for improved diabetes awareness, management, and treatment options in the area. The plan proposes opening a diabetes clinic that specializes in diabetes care, offers affordable consultations and treatments, and promotes through social media, posters and word-of-mouth to fill a gap in the local market. The clinic aims to become a niche leader for diabetes care in Batangas City.