Slides presented to audience invited by MDEC to engage stakeholders involved in the design and development of future learning materials and activities for schools in Malaysia. Slides serve to set the platform for reflection on how to go forward.
Technology, culture and learning in the age of disruptions and creativityEd Dodds
Tapio Varis, IITE Governing Board Member UNESCO
Chair in global e‐learning
University of Tampere
First European Media and Information Literacy Forum
May 27 - 28, 2014, UNESCO
Infographic: The Future of Learning is MobileEpiphanyEdu
We are living in the age where creativity, knowledge and innovation are powering the world at an ever-increasing pace. In order to be in the know and stay ahead of the game, companies need to leverage technology to enable employees to learn quickly and to apply what they have learnt to their work. Mobile Learning enables employees by connecting them to knowledge and expertise whenever they need, regardless of where they are.
Presentation describes how to recognize resistance to change and barriers to change. How to increase receptivity to change and how different generations view change. Ends with John Kotter's process of creating major change.
Slides presented to audience invited by MDEC to engage stakeholders involved in the design and development of future learning materials and activities for schools in Malaysia. Slides serve to set the platform for reflection on how to go forward.
Technology, culture and learning in the age of disruptions and creativityEd Dodds
Tapio Varis, IITE Governing Board Member UNESCO
Chair in global e‐learning
University of Tampere
First European Media and Information Literacy Forum
May 27 - 28, 2014, UNESCO
Infographic: The Future of Learning is MobileEpiphanyEdu
We are living in the age where creativity, knowledge and innovation are powering the world at an ever-increasing pace. In order to be in the know and stay ahead of the game, companies need to leverage technology to enable employees to learn quickly and to apply what they have learnt to their work. Mobile Learning enables employees by connecting them to knowledge and expertise whenever they need, regardless of where they are.
Presentation describes how to recognize resistance to change and barriers to change. How to increase receptivity to change and how different generations view change. Ends with John Kotter's process of creating major change.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
CREATIVITY SELECTED ELEMENTS QUESTIONNAIRE (CSEQ): A CREATIVE ASSESSMENT INST...Thesigan Nadarajan
Creativity Selected Elements Questionnaire herewith shall be called (CSEQ) as a creative psychological assessment instrument was developed on the theoretical foundations of “Creative Product Semantic Scale” by Besemer & Quin (1987) and the “Propulsion Model” by Sternberg, Kaufman & Pretz (2002). It covered the four innate creativity elements of: Originality, Ingenuity, Resolution, Synthesis and four external creativity elements of Replication, Redefinition, Reconstruction, and Reinitiation. CSEQ was applied to study 900 students from three colleges (Engineering, Architecture and Information Technology) of Nueva Ecija University of Science and Technology herewith shall be called (NEUST) for: H1) The significant relationships between the selected student demographic variables, namely: age, gender, study preference, year of study, GPA, student reasons for studying their program, and student’s linguistic ability with the eight creativity elements; H2) The significant relationships between the selected family demographic variables, namely: parental family status, family income, and family educational background with the eight creativity elements. Highlights from the findings of the demographic, correlational, MANOVA and reliability statistical analyses were: 1) Age, gender, year of study, student reasons for studying their program, student’s linguistic ability had both positive and inverse significant relationships to/for creativity; 2) Mother’s educational background and family income had significant positive and inverse relationships to/for creativity. CSEQ could be: 1) Used for new student orientation for assessment of student creativity that would enable the development of creative leadership activities, projects and programs; 2) In the design, implementation and assessment of creative educational content, methods, strategies and presentations within NEUST environment; 3) In developing creative-centered experimental hubs for creative designs and trainings within NEUST environment for those identified with creative forte.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
This presentation aims at boosting your creativity, whether you need it for your innovation processes, for your marketing and sales or for other purposes.
It will inform you about:
- what the creativity process is
- how creativity was perceived in history
- what are the main scientific discoveries about creativity
- what cutting edge creativity building techniques exist today
- practical information about these techniques, for instance :
- brainstorming and related approaches
- innovation games
- lateral thinking, 6 hats
- mindmaps
- improvisation derived approch
- who have been the main innovators in creativity techniques and what they have developped
By the way, I practice these techniques and teach them to companies and at the "Ecole Supérieure de Ventes" of Saint Germain en Laye.
10 Steps to Create a Winning Social Media StrategyRebekah Radice
The competition for attention is fierce. How to create an integrated social media strategy that keeps you focused on your business objectives.
10 steps to create a winning social media strategy!
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
CMOs will invest more in social media this year than ever before, yet this is a scene that constantly shis and changes. Here to help you better leverage these major social media sites is CMO.com’s 2nd annual guide to the social landscape—updated and revised for 2011.
Social media has gone mainstream. And for businesses it represents an unprecedented
marketing opportunity that transcends traditional middlemen and connects companies
directly with customers. This is why nearly every business on the planet is exploring
social media marketing initiatives.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
CREATIVITY SELECTED ELEMENTS QUESTIONNAIRE (CSEQ): A CREATIVE ASSESSMENT INST...Thesigan Nadarajan
Creativity Selected Elements Questionnaire herewith shall be called (CSEQ) as a creative psychological assessment instrument was developed on the theoretical foundations of “Creative Product Semantic Scale” by Besemer & Quin (1987) and the “Propulsion Model” by Sternberg, Kaufman & Pretz (2002). It covered the four innate creativity elements of: Originality, Ingenuity, Resolution, Synthesis and four external creativity elements of Replication, Redefinition, Reconstruction, and Reinitiation. CSEQ was applied to study 900 students from three colleges (Engineering, Architecture and Information Technology) of Nueva Ecija University of Science and Technology herewith shall be called (NEUST) for: H1) The significant relationships between the selected student demographic variables, namely: age, gender, study preference, year of study, GPA, student reasons for studying their program, and student’s linguistic ability with the eight creativity elements; H2) The significant relationships between the selected family demographic variables, namely: parental family status, family income, and family educational background with the eight creativity elements. Highlights from the findings of the demographic, correlational, MANOVA and reliability statistical analyses were: 1) Age, gender, year of study, student reasons for studying their program, student’s linguistic ability had both positive and inverse significant relationships to/for creativity; 2) Mother’s educational background and family income had significant positive and inverse relationships to/for creativity. CSEQ could be: 1) Used for new student orientation for assessment of student creativity that would enable the development of creative leadership activities, projects and programs; 2) In the design, implementation and assessment of creative educational content, methods, strategies and presentations within NEUST environment; 3) In developing creative-centered experimental hubs for creative designs and trainings within NEUST environment for those identified with creative forte.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
This presentation aims at boosting your creativity, whether you need it for your innovation processes, for your marketing and sales or for other purposes.
It will inform you about:
- what the creativity process is
- how creativity was perceived in history
- what are the main scientific discoveries about creativity
- what cutting edge creativity building techniques exist today
- practical information about these techniques, for instance :
- brainstorming and related approaches
- innovation games
- lateral thinking, 6 hats
- mindmaps
- improvisation derived approch
- who have been the main innovators in creativity techniques and what they have developped
By the way, I practice these techniques and teach them to companies and at the "Ecole Supérieure de Ventes" of Saint Germain en Laye.
10 Steps to Create a Winning Social Media StrategyRebekah Radice
The competition for attention is fierce. How to create an integrated social media strategy that keeps you focused on your business objectives.
10 steps to create a winning social media strategy!
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
CMOs will invest more in social media this year than ever before, yet this is a scene that constantly shis and changes. Here to help you better leverage these major social media sites is CMO.com’s 2nd annual guide to the social landscape—updated and revised for 2011.
Social media has gone mainstream. And for businesses it represents an unprecedented
marketing opportunity that transcends traditional middlemen and connects companies
directly with customers. This is why nearly every business on the planet is exploring
social media marketing initiatives.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.
Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/
42. engineer your presence
social content blogosphere
Channel
content is
promoted and
posted to
blogs.
search Channel content is
Profiles drive traffic Profiles are
to the content promoted to Original branded
posted to profiles.
channels. the blogs.
content and u=lity
Blogs will drive
traffic and
social networks members to the
profiles.
Friends and fans
join your
network.