Sandy Cormack, a consultant in creativity and organizational development, emphasizes the importance of creativity assessments to identify individual creative styles and enhance personal and group problem-solving capabilities. The assessment guides individuals through a four-phase personal development strategy: understanding one's creative style, collaborating with others, learning creativity techniques, and applying these skills in practical scenarios. Ultimately, the creativity assessment aims to optimize both individual and organizational creativity for better problem-solving outcomes.

1. Creativity Assessment About the Author Sandy Cormack is a consultant specializing in creativity training , innovation training, personal development training, and organizational development training. Upon completion, take the ultimate “ Creativity Assessment ”

2. What’s Creativity Assessment? A Creativity Assessment determines your unique creative style and helps you develop your other creative assets

3. What’s The Role of Creativity Assessment? Part of a four-phase personal development strategy: Know yourself – determine your own unique creative style, its strengths and weaknesses, and how it fits into the range of defined creative styles Know others – learn how to cope with others who might have different creative styles, how they can help you solve problems outside your preference, and how you can ultimately help them Develop creativity skills – learn creative thinking techniques, creativity processes, and focused problem solving skills Application – take on a problem with a group to learn how to put creative styles and creative skills into action

4. What Does A Creativity Assessment Include? A comprehensive creativity assessment tells you: How you tend to perceive problems How you go about generating ideas What kind of methodology you use to innovate How much ‘structure’ you need in your life How you prefer to participate in each phase of the problem solving process How you interface with others – what aspect of your creativity do others see in you What areas you need to develop

5. An Example Aspects of the author’s creative style: I like to come up with ‘new and different’ solutions for whatever problem confronts me I like to explore exciting possibilities, but in the end I feel the need to develop practical solutions I like to gain group consensus I tend to focus on the ‘problem definition’ phase of the innovation process I keep aware of what’s working in other areas, because like to integrate ideas I find in the external world in new and novel ways I like to keep my possibilities open, even after deciding on a direction

6. Summary Creativity assessment is the first step on the path to total creative development Creative diversity enables us to handle a wide range of problems. But if we spend too much energy managing our creative differences, we won’t be able to put this diversity to good use Liken it to a body A body can be sick (functions poorly) It can be healthy (functions at an acceptable level) It can be optimized (functions superbly) Creativity assessment helps us begin to optimize ourselves and our organization