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CreATIVITY
Creativity and Productivity
Make your ideas Sticky
• Six Principles of Sticky
Ideas
• According to Chip and
Dan, there’s six principles
that help you craft a
sticky message:
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
Idea Generation
• “Creativity is not a talent.
It is a way of operating.”
This is the extraordinary
thing about creativity: If
just you keep your mind
resting against the subject
in a friendly but
persistent way, sooner or
later you will get a reward
from your unconscious.
John Cleese
Play
Roger von Oechs
A Whack on the Side of the Head
A Whack on the Side of the Head
Steal Like an Artist
Copy what you Love
Take and Make it Your Own
Mixed tape Mash-up
Bowie
• The only art I’ll ever
study is stuff I can steal
from.
– David Bowie
Mix and Match
Free Your Mind

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Creativity