Marketing
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This document provides an overview of key marketing concepts including branding, advertising, sales, the marketing funnel, targeting, and personal branding. It discusses branding fundamentals like logos and taglines. It also covers the 4 Ps of marketing - price, place, promotion, product. Other topics include content marketing, product placement, advertising approaches on the internet and traditional media, and models for diffusion of innovation and crossing the chasm. Famous personal brands and marketing strategies used by companies are cited as examples.
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This document discusses various non-media marketing techniques called "guerrilla marketing". It describes components like service, public relations, trade shows, community involvement, word-of-mouth marketing, contests, developing competitive advantages, elevator pitches, and guarantees. Specific techniques are outlined, such as attending four trade shows per year, serving the local community to build relationships, conducting fusion marketing partnerships, following up with customers, and using contests to build mailing lists. The document emphasizes that guerrilla marketing requires time, energy, imagination and knowledge rather than large financial investments, and it provides new low-cost options for companies to experiment with.
Старо и златно - Philip Kotler - Sofia, Lecture 11.14.07
The document discusses challenges facing companies in global markets and recommends that companies strengthen their marketing skills in innovation, differentiation, and branding to defend domestic markets from foreign competitors. It also emphasizes focusing on customers, using market research, and differentiating through superior value rather than lowering prices. The document outlines approaches companies can take to find new opportunities through customer insights, innovation models, and blue ocean strategy.
Integrated Brand Communications and Promotions
The document provides an overview of Target's integrated brand promotion plan, including a situational analysis, SWOT analysis, target audience definition, and current integrated brand promotion mix. It analyzes Target's brand elements, logo, mascot, and slogan recognition. Objectives include creating and maintaining brand awareness through repetition ads, slogan and jingle ads to influence purchase intent. The message strategy proposes using magazines, TV, and online media vehicles catered to Target's target market of young and middle-aged women.
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CAS Required: Advertising and Marketing Overview Part 1
CAS Required: Advertising and Marketing Overview Part 1
Старо и златно - Philip Kotler - Sofia, Lecture 11.14.07
Старо и златно - Philip Kotler - Sofia, Lecture 11.14.07
More from John Cousins
Ideas to Enhance Your Creativity
The document discusses principles for making ideas sticky, including simplicity, unexpectedness, concreteness, credibility, emotions, and stories. It also discusses creativity as a way of operating rather than a talent, and encourages persistent thinking to allow unconscious ideas to emerge. The document promotes play, whacks on the side of the head to stimulate creativity, and stealing ideas from others to then make your own in a process of mixing and matching to free your mind.
Starting, Growing, and Running a Business
This document provides an overview of starting, growing, and running a successful business. It discusses entrepreneurship and some of the key reasons why people become entrepreneurs, such as freedom, purpose, and the ability to combine work with other interests. It also notes that necessity is another reason, as industrialization and technology may make some workers obsolete. The document outlines important skill sets for entrepreneurs, including management, marketing, accounting, finance, and business planning. It emphasizes the importance of orchestrating these skills and knowledge through proper integration, improvisation, collaboration, and applying experiences. Finally, it provides some resources on specific business disciplines like management, marketing, accounting, and strategic thinking.
Plots and Narrative Structure
What Star Wars, Beowolf, and Breaking Bad have in common. Understanding archetypes and narrative arcs can help us write more interesting prose. Think of your own life story in heroic terms.
Effective Written Communication
People and platforms are creating new modes of work. In today’s world we can rely on email, Skype and other technologies to bring people together to work effectively without concerns for geography. We don’t need to be in the same office any longer. We can contract with people with specific skill sets to create and organize teams to fulfill certain goals on a project oriented basis.
These developments create flatter, less hierarchical organizations based on networks. To accomplish our work and meet our needs we rely on dozens, hundreds, thousands of individuals and organizations over whom we exercise no direct control.
Purposeful management in these situations takes communication skills. Written communication skills have become of paramount importance.
Top 10 Jazz Pianists
The piano has been an integral part of the jazz idiom since its inception, in both solo and ensemble settings. Its role is multifaceted due largely to the instrument's combined melodic and harmonic capabilities. Jazz piano technique and the orchestral scope instrument itself offer soloists an exhaustive number of choices. Jazz piano has played a leading role in developing the sound of jazz. Here is a quick list of the greatest players and composers.
Marketing Strategy and Focus
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
10 Best Books Finance and Capital Markets
These books discuss major events in finance and financial markets from the past and present. They help readers understand how the current financial system developed and important lessons that can be learned from past crises and failures. Several books profiled analyze the 2008 financial crisis and housing bubble, including The Big Short about those who predicted the crisis and Flash Boys about high-frequency trading. Other books discuss the collapse of Enron, the failure of hedge fund Long-Term Capital Management, the rise of leveraged buyouts in the 1980s, and the classic Security Analysis on value investing.
Marketing Essentials and Practice
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
United States of America: Economic Powerhouse
The US has the largest economy in the world. How did it get there? It is a history of booms and busts; science and technology; and heroes and scoundrels.
Arbitrage and the Value of Time in Finance
Race Against the Machines! The Stock Market is no longer run by humans. It is run by matching engines in computers. The stock exchanges are now server farms and the capital markets have been fragmented. The speed of transactions is now the competitive advantage in trading, only limited by the speed of light. The economic value of time in finance has exploded. Time is truly money.
The tale of high frequency trading HFT and the building of the straight fiber link between Chicago, the Merc, and New York, NYSE, is from the first chapter of Flash Boys by Michael Lewis. I highly recommend this book and all the other books by Mr. Lewis.
The Great American Songbook Composers and Their Greatest Songs
I came to the Great American Songbook seeking freshness and novelty, but a came through a different door. The gateway to GAS was jazz. I began listening to jazz in high school and my knowledge and interest broadened and accreted over a long arc of decades.
I have a fascination with these songs and their composers and the performers and their zeitgeist. I want to share it and ignite your interest and curiosity. Look up these tunes, performers and composers on YouTube: it is your free jukebox music library of just about every tune. You can even see the original performances in the Hollywood musicals! This is an amazing time and you have access to it all at your fingertips, so grab your smartphone and earbuds!
There are few things more precious and interesting than a Golden Age. There was a Golden Age of a particular kind of music that ran from the twenties through the fifties: the golden age of popular standards; the songs that constitute The Great American Song Book. These tunes were written by dapper, creative giants like Cole Porter, Rodgers and Hart, the Gershwins, Johnny Mercer, Hoagy Charmichael, Jerome Kern, and Dorothy Fields. Urbane sophisticated talents who created a body of work that effortlessly captures that urbanity and sophistication.
They created tunes focused on the subject of romantic love and exploring all the stages and aspects of the arc of a great love affair: from the initial “walking on air” to the jaded ennui of “never again”. They were obsessed with this theme and subject. Describing, exploring, and driving deep into all its mysteries. These composers and lyricists were in love with Love.
These tunes wed lyrics and music into songs that were crafted by songwriting teams originally centered around Tin Pan Alley; The Brill Building on Broadway in Mid town Manhattan. These songwriting teams in many cases split the composing tasks along functional lines: one writing the music and on writing the lyrics. The composers were writing vehicles for others to perform and usually pitched the tunes in the context of a Broadway or Hollywood musical. They were cranking out tunes for the Hollywood and Broadway dream factories at a prodigious pace. They really worked! Cranking out so many songs, they have a tossed off, effortless quality and a guileless directness. They feel unpretentious and casual: genuine and authentic. But their craft and genius raise these songs to high art.
Many of these tunes became popular hits in their own right, lifted out of the shows and movies, and have been recorded by all the great performers. Fred Astaire debuted many of these tunes and was a favorite of the writing teams. He was known as much for his singing as his dancing! Diana Krall, Harry Connick Jr. and Michael Buble are some of the latest to pay homage to the songbook.
Money and Banking and the Role of the Federal Reserve
Money creation and Fractional Banking. Explores the role of Central Banks and the Federal Reserve; interest rates and the money supply in finance.
Money, Value and Wealth
This presentation explores the relationship between money, time, value and wealth. What is transactional, what is valuable, where does wealth repose? This presentation delves into some of the most important philosophical underpinnings of business, economics, finance, time, and psychology.
Inventory: Buffer or Suffer operations and supply chain management
Understanding and managing inventory is a critical strategic and operations endeavor; buffer or suffer!
Receivables and inventory are usually financed with a line of credit (revolving debt like a credit card). Managing receivables aims to making sure that all your customers pay and that they pay in a timely manner; you need that cash in the door! Managing inventories also means not letting inventories build up. You do this by monitoring sales and manufacturing activity. You want enough inventories so you can accommodate a spike in sales, but you also don’t want to risk having too much inventory that you can’t unload. This is especially important with products that have a short life cycle and can become obsolete. If not sold in a timely manner this might force you to discount them heavily and take a loss. Operations management is carefully focused on this potential problem. .
You can quickly asses how a company is doing in this regard by looking at their balance sheet and comparing Current Assets to Current Liabilities and seeing if there is a larger amount of Current Assets. Do this comparison for the last few years and you can see if there is a change in Working Capital and if it is due to a build-up of inventories.
Educational Resources
We live in a glorious time of bounty when it comes to educational resources for the curious and ambitious. Here are some ideas to point you in the direction of life-long learning.
Getting Past No
This slide deck is based on the concepts in a great book by William Ury called Getting Past No. If these slides pique your interest, I suggest reading the book; it is well worth your time.
Operations and Supply Chain Management
Operations management is concerned with overseeing, designing, and controlling the process of production.
The Future and Innovation
Forecasting the future and what technology will look like is challenging. Here are some musings on looking past the horizon.
Game Theory and Negotiating
Game theory is the study of mathematical models of strategic decision making between rational decision-makers in conflict or cooperation situations. It examines how individuals' choices impact outcomes and equilibrium strategies in situations like the prisoner's dilemma. Game theory seeks to understand strategic behavior in scenarios with multiple players making interdependent choices under varying rules and payoffs.
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The Great American Songbook Composers and Their Greatest Songs
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Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
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Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Part 2 Deep Dive: Navigating the 2024 Slowdown
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Marketing
- 1. Marketing Basic Ideas and Concepts about Branding, Advertising and Sales
- 2. Key to Sustainability • Revenues • How to achieve sales and revenues
- 3. Marketing • External activities of an enterprise • Outward facing • Market awareness • Value proposition • Targeting • Content Marketing
- 4. Content Marketing • Blogging • Curating Content • SME – Subject Matter Expertise
- 5. Branding • Logo • Tag lines • Trademarks • Brand management • Personal Branding • Differentiate • Shelf Space • Brand Extensions
- 6. 4 Ps of Marketing • Price • Place • Promotion • Product
- 7. Product Placement • TV and Movies • Body Armour • Apple • Reese’s Pieces – ET • Stadium Names – Wise Pies
- 8. Personal Branding • Taylor Swift – Trademarks • Kanye West • Jay Z – I’m not a businessman, I’m a business man. • Kim Kardashian • Paris Hilton • Politics – Polling • Bill Gates • Image
- 9. Advertising • Internet – Google Adwords – Keywords – PPC – Social Media – A/B testing of campaigns – Analytics • Traditional Media – TV – Print – Radio
- 10. Marketing Funnel
- 11. Targeting • Psychographic • Demographic • Profiles • Granularity
- 12. Sales • Sales Cycles • Pricing – Loss leader – $X.99 – Rollback Sales at Wallmart (only one cent less) • Freemium • Tiered Marketing – Amway – Mary Kay • Cross Promotion
- 13. Strategy • Differentiation • Competitive advantage • Market share – Amazon
- 14. Simon Sinek • TED talk • Why, How What
- 15. Law of Diffusion of Innovation • Mass Market appeal • Tipping Point • Acceptance • 18% Penetration • Innovators • Early Adopters
- 17. Brain • Cerebral Cortex – Rational – Tangible – Language • Limbic – Decision Making – Drives Behavior
- 18. Examples • Flat Screen TVs • iPod • Apple Watch • Tesla Home energy Batteries
- 19. Books • Crossing the Chasm • Chris Anderson – Long Tail – Free: the new price • Al Ries is a marketing professional and author.