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Marketing
This document provides an overview of key marketing concepts including branding, advertising, sales, the marketing funnel, targeting, and personal branding. It discusses branding fundamentals like logos and taglines. It also covers the 4 Ps of marketing - price, place, promotion, product. Other topics include content marketing, product placement, advertising approaches on the internet and traditional media, and models for diffusion of innovation and crossing the chasm. Famous personal brands and marketing strategies used by companies are cited as examples.
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Marketing
- 1. Marketing Basic Ideas andConcepts about Branding, Advertising and Sales
- 2. Key to Sustainability •Revenues • How to achieve sales and revenues
- 3. Marketing • External activitiesof an enterprise • Outward facing • Market awareness • Value proposition • Targeting • Content Marketing
- 4. Content Marketing • Blogging •Curating Content • SME – Subject Matter Expertise
- 5. Branding • Logo • Taglines • Trademarks • Brand management • Personal Branding • Differentiate • Shelf Space • Brand Extensions
- 6. 4 Ps ofMarketing • Price • Place • Promotion • Product
- 7. Product Placement • TVand Movies • Body Armour • Apple • Reese’s Pieces – ET • Stadium Names – Wise Pies
- 8. Personal Branding • TaylorSwift – Trademarks • Kanye West • Jay Z – I’m not a businessman, I’m a business man. • Kim Kardashian • Paris Hilton • Politics – Polling • Bill Gates • Image
- 9. Advertising • Internet – GoogleAdwords – Keywords – PPC – Social Media – A/B testing of campaigns – Analytics • Traditional Media – TV – Print – Radio
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- 11. Targeting • Psychographic • Demographic •Profiles • Granularity
- 12. Sales • Sales Cycles •Pricing – Loss leader – $X.99 – Rollback Sales at Wallmart (only one cent less) • Freemium • Tiered Marketing – Amway – Mary Kay • Cross Promotion
- 13. Strategy • Differentiation • Competitiveadvantage • Market share – Amazon
- 14. Simon Sinek • TEDtalk • Why, How What
- 15. Law of Diffusionof Innovation • Mass Market appeal • Tipping Point • Acceptance • 18% Penetration • Innovators • Early Adopters
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- 17. Brain • Cerebral Cortex –Rational – Tangible – Language • Limbic – Decision Making – Drives Behavior
- 18. Examples • Flat ScreenTVs • iPod • Apple Watch • Tesla Home energy Batteries
- 19. Books • Crossing theChasm • Chris Anderson – Long Tail – Free: the new price • Al Ries is a marketing professional and author.