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![brainstorm [breɪnstɔːm]
A spontaneous group discussion to
produce ideas and ways of solving
problems.
Oxford American Dictionaries](https://image.slidesharecdn.com/1-brainstorming-150616051327-lva1-app6892/85/1-brainstorming-4-320.jpg)
Uploaded byRayn HOWAYEK
1 brainstorming
Brainstorming is a group discussion technique used to generate ideas and solve problems. It was invented in the 1930s and involves spontaneously contributing ideas without criticism. Effective brainstorming requires a clear problem definition or "brief" to focus on, diverse participants, and a structured yet creative process. The process includes establishing ground rules of aiming for quantity over quality, welcoming unusual ideas, building on others' contributions, and using techniques like creative prompts to spark new thinking when ideas are lacking. The goal is to produce many ideas that can then be evaluated and refined into promising solutions.
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1 brainstorming
- 1. Brainstorming for fun andprofit Rayn HOWAYEK
- 2. ➊ What isa brainstorm? ➋ Why brainstorm? ➌ How to brainstorm? Agenda
- 3. What is abrainstorm?
- 4. brainstorm [breɪnstɔːm] A spontaneousgroup discussion to produce ideas and ways of solving problems. Oxford American Dictionaries
- 5. Invented by AlexOsborn around 1938
- 6. How do youget new ideas?
- 7. — Linus Pauling, NobelPrize winner «The way to get good ideas is to get lots of ideas and throw the bad ones away.
- 8. Storm Storm or What didhe mean?
- 9. Storm Storm or What didhe mean?
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- 11. It’s a greatway to get new ideas
- 12. It makes workmore fun
- 13. — Ethan Rasiel, TheMcKinsey Way «Brainstorming is ... what the clients really buy.
- 14.
- 15. The brief The people Theset The process
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- 17. «The cardinal ruleof brainstorming is that you cannot do it successfully in a vacuum. — Ethan Rasiel, The McKinsey Way
- 19. — Steve Schildwachter, FCBGlobal «Brief is everything.
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- 23. The Experiment Task: designa campaign for a toy
- 24. 3 brainstorming groups: Whichdid the best? No brief Written brief Went to a toy shop
- 25. 3 brainstorming groups: Nobrief Written brief Went to a toy shop Of course.
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- 30. Next, announce: ? Problem Targetamount of ideas TimeRules
- 31. «The problem isnever to get new ideas in, the problem is to get the old ideas out. — Dee Hock, Visa International
- 32. The rules are: ➊Go for the quantity, not quality ➋ Absolutely no criticism ➌ Weird ideas are welcome ➍ Transform others’ ideas
- 33. Write whatever theysay, exactly as they say!
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- 35. Go with theflow!
- 36. Got a stupididea? Say it out loud. Just to get rid of it.
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- 38. Out of thebox Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
- 39. Out of thebox Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
- 40. Out of thebox Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
- 41. Out of thebox Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
- 42. Out of thebox Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?
- 43.
- 44. Now filter whatyou’ve got.
- 45. on the criteria fromthe brief. Good? Bad?
- 46. And if youare lucky... into a golden concept
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