Creative Thinking
•Download as PPTX, PDF•
0 likes•159 views
This document provides tips for thinking creatively and generating ideas outside the box. It notes that thinking inside the box results in convergent ideas based on initial conditions and direct experience, while thinking outside the box can produce divergent ideas but may be seen as crazy or wrong. It encourages associating unrelated ideas, challenging assumptions, and exaggerating elements to think differently. The document was created by Deepak Madan during an internship to provide guidance on creative thinking.
Report
Share
Report
Share
Recommended
Out Of The Box Thinking by Abhigyan Singh
The document discusses techniques for thinking creatively and outside the box. It recommends first considering dominant ideas and requirements, then allowing divergent thinking by considering something irrational or absurd. This helps cross the boundary into unexplored areas. When thinking differently, lose your senses and enjoy the process. Creative thinking is a long process, like enjoying a whole song rather than just one note. People should not think they cannot invent and should allow ideas to flow freely using metaphors and combining different disciplines. Quick thinking outside the box can be more insightful than a lifetime of regular thinking.
Creativity- Thinking out of the box
The document discusses creativity and thinking outside the box. It argues that creativity is not just for a few, but a necessity for all. Thinking outside the box means going beyond the boundaries in our minds of what is possible, to consider what could be. The key to getting outside the box is adding divergent information - what we know combined with what we have never thought of before. Once outside the box, it is important to resist going back in and instead do long thinking to determine where new ideas can go. The value of any new idea should be assessed by whether it fits the initial focus or could solve someone else's problem. The best time to think outside the box is when the environment does not allow conventional thinking.
Creativity in PR (Chapter 3) by A. Green
1. The document discusses different strategies for flexible and "outside the box" thinking, including thinking in "boxes" of different sizes.
2. It introduces the concept of paradigms as frames of reference that shape our perceptions and can limit our thinking.
3. Flexible thinking techniques are presented, like smaller box thinking and bigger box thinking, as well as the idea of using "creative thinking spectacles" to perceive situations in different ways.
Creative thinking - How to get out of the box and generate ideas - a visual s...
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
Out of box thinking
Einstein believed that imagination is more important than knowledge. The document provides examples of how Einstein demonstrated this by completely reimagining fundamental concepts in physics like space, time, gravity, matter, and energy. It also discusses constraints on thinking within organizational "boxes" and encourages thinking outside of typical boundaries.
Creative thinking
The document discusses the importance of creative thinking and getting outside of the box to generate new ideas. It notes that people often feel comfortable staying inside their box where everything is familiar. However, creative thinking is necessary, not a luxury, to come up with innovative solutions. The document provides tips for developing divergent thinking, such as being open-minded and resisting the urge for fast/convergent thinking. It encourages taking risks and thinking differently and long about problems to cross boundaries in our minds.
How to get out of the box
The document discusses creative thinking and how to generate new ideas by thinking outside the box. It argues that staying inside traditional boundaries does not lead to different ideas, while creativity involves risk. It defines out of the box thinking as taking difficult approaches that lead far, not things that are simply wrong. The document recommends techniques like association of ideas, divergent thinking, and applying ideas to unexplored areas. It also suggests drawing from direct experiences and indirect experiences rather than resisting new perspectives. The overall message is that human dignity lies in creative, critical thinking beyond what is currently known.
Thinking out of the box arise roby
Thinking is a gift by God to Human Beings which enables us to live in this Hi - Tech World - ARISE ROBISM
Recommended
Out Of The Box Thinking by Abhigyan Singh
The document discusses techniques for thinking creatively and outside the box. It recommends first considering dominant ideas and requirements, then allowing divergent thinking by considering something irrational or absurd. This helps cross the boundary into unexplored areas. When thinking differently, lose your senses and enjoy the process. Creative thinking is a long process, like enjoying a whole song rather than just one note. People should not think they cannot invent and should allow ideas to flow freely using metaphors and combining different disciplines. Quick thinking outside the box can be more insightful than a lifetime of regular thinking.
Creativity- Thinking out of the box
The document discusses creativity and thinking outside the box. It argues that creativity is not just for a few, but a necessity for all. Thinking outside the box means going beyond the boundaries in our minds of what is possible, to consider what could be. The key to getting outside the box is adding divergent information - what we know combined with what we have never thought of before. Once outside the box, it is important to resist going back in and instead do long thinking to determine where new ideas can go. The value of any new idea should be assessed by whether it fits the initial focus or could solve someone else's problem. The best time to think outside the box is when the environment does not allow conventional thinking.
Creativity in PR (Chapter 3) by A. Green
1. The document discusses different strategies for flexible and "outside the box" thinking, including thinking in "boxes" of different sizes.
2. It introduces the concept of paradigms as frames of reference that shape our perceptions and can limit our thinking.
3. Flexible thinking techniques are presented, like smaller box thinking and bigger box thinking, as well as the idea of using "creative thinking spectacles" to perceive situations in different ways.
Creative thinking - How to get out of the box and generate ideas - a visual s...
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
Out of box thinking
Einstein believed that imagination is more important than knowledge. The document provides examples of how Einstein demonstrated this by completely reimagining fundamental concepts in physics like space, time, gravity, matter, and energy. It also discusses constraints on thinking within organizational "boxes" and encourages thinking outside of typical boundaries.
Creative thinking
The document discusses the importance of creative thinking and getting outside of the box to generate new ideas. It notes that people often feel comfortable staying inside their box where everything is familiar. However, creative thinking is necessary, not a luxury, to come up with innovative solutions. The document provides tips for developing divergent thinking, such as being open-minded and resisting the urge for fast/convergent thinking. It encourages taking risks and thinking differently and long about problems to cross boundaries in our minds.
How to get out of the box
The document discusses creative thinking and how to generate new ideas by thinking outside the box. It argues that staying inside traditional boundaries does not lead to different ideas, while creativity involves risk. It defines out of the box thinking as taking difficult approaches that lead far, not things that are simply wrong. The document recommends techniques like association of ideas, divergent thinking, and applying ideas to unexplored areas. It also suggests drawing from direct experiences and indirect experiences rather than resisting new perspectives. The overall message is that human dignity lies in creative, critical thinking beyond what is currently known.
Thinking out of the box arise roby
Thinking is a gift by God to Human Beings which enables us to live in this Hi - Tech World - ARISE ROBISM
Creative thinking - how to get out of the box and generate ideas: Giovanni C...
The document discusses thinking outside the box and creative problem solving. It argues that thinking outside established boundaries is a necessity, not a luxury, since we all have access to the same initial information. To develop novel ideas, we must look beyond our existing knowledge structures, which are limited by genetics and environment, and consider alternative long-term solutions through collaboration with others. The presentation is based on a TED talk about creative thinking.
Creative out of box thinking
The document outlines 6 steps for thinking outside the box: 1) understand the necessity of out-of-the-box thinking, 2) breach boundaries by considering alternatives rather than correct answers, 3) cross borders by incorporating divergent information, 4) evaluate ideas on their own merits rather than preconceived notions, 5) challenge conventions when appropriate, and 6) provide an example that applies divergent thinking to generate new ideas for TEDx conferences.
Hacking is a mindset, not a skillset (agile ottawa)
The document discusses Tanya Snook's presentation on hacking being a mindset rather than a skillset. It provides 5 principles of a hacking mindset: 1) Challenge accepted, 2) Blow away the box, 3) Bring your friends, 4) Give it away now, and 5) Pay it forward. Hacking is defined as clever, ethical, enjoyable, and excellence-seeking behavior. The presentation encourages the audience to adopt a hacking mindset and provided resources for doing so.
How Might We...
An end to end design thinking exercise. An inclusive activity for the whole team to participate. From designers, to researchers, to engineers and product managers.
Creative, Out of the box thinking
The document discusses going outside one's comfort zone or "box" to generate new ideas. It notes that what seems easy for others can be difficult, and bosses often ask employees to think creatively. To go outside the box, one must look for divergent information from different sources. There will be temptations to return to familiar ideas, but new places should be explored. New ideas should be experimented with and matched to the initial focus or purpose to generate novel concepts. The document provides examples for a TEDx conference to illustrate thinking outside the box.
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
The document discusses how to think creatively and generate new ideas. It explains that creative thinking involves thinking outside established boundaries of knowledge. To think creatively, one must gather divergent information that crosses boundaries, resist the urge to revert to normal thinking patterns, take time for deep thought about alternatives and possibilities, and assess the value of any new ideas generated. The key aspects of creative thinking outlined are converging information, diverging past boundaries of knowledge, resisting normal thinking, dedicating time for deep thought, and evaluating new ideas.
Think out of the box
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
Dean r berry real life problems halloween disaster
The document presents a hypothetical Halloween scenario where three teenagers are committing pranks on Halloween night. One kicks a pumpkin at a home and the homeowner shoots from the front door, killing one of the teenagers. The document then provides discussion questions about the scenario and whether the homeowner has a right to protect their property, if the teenagers were at fault, and if the shooter should be punished. Students are instructed to research the issues, take notes, and write an essay arguing whether the shooter should be punished and what the penalty should be.
Creative thinking
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is necessary for human dignity and progress, but that it is risky since established ways of thinking provide a sense of safety and structure. It provides some techniques for thinking outside the box, such as allowing divergent information, mixing disciplines, using metaphors, and valuing long-term thinking over a single correct answer. The overall message is that creativity requires stepping outside established boundaries of thought but can lead to new insights and discoveries.
Commanding Creativity - How to create ideas on command
The document discusses various techniques for boosting creativity, including association, combination, and fragmentation. It provides examples of exercises like warmup games, silent association, and brainstorming with rules to suspend judgement and encourage wild ideas. Group activities are recommended like combining words and images or developing concepts for an unusual business concept. The overall message is that generating a large number of ideas is important for creativity, and techniques can help stimulate novel connections and thinking.
Thinking Out of The Box
The document discusses idea generation and thinking outside the box. It provides tips for how to think outside the box such as daydreaming, considering worst case scenarios, changing routines, learning new things, and listening to others. It also discusses creating a safe environment where people feel comfortable sharing even unusual ideas to spur creative thinking. Tools like mind mapping, crazy eights, round robin, and reverse brainstorming can help groups generate novel ideas. The overall message is that thinking outside conventional boundaries can lead to special and impactful ideas.
Brainstorming Instructional/Teaching Strategy Presentation
Brainstorming is a group process for generating new ideas to solve a problem by holding a spontaneous discussion. It involves getting a group together to discuss an idea and build off each other's contributions. Brainstorming can be used in the classroom to aid learning, boost performance, and engage students through discussion. While it promotes free generation of ideas, a teacher may have difficulty controlling multiple groups or dictating the conversation. Various techniques can be used like whole-class brainstorming or dividing students into smaller groups to discuss subtopics. The best approach depends on each class and utilizing brainstorming effectively involves being able to scale back wild ideas.
Volodymyr Oros: Бізнес інтуїція
The document discusses three practical methods for fostering team creativity: Brainwriting, La Lucha Libre, and Climate Change.
Brainwriting involves teams passing ideas around on paper to build on each other's work, avoiding criticism to generate more ideas. La Lucha Libre uses archetype "masks" like creativity and criticism to help teams view problems from different perspectives. Climate Change notes that changing an organization's culture is difficult, but the climate of behaviors and rewards can be influenced to promote innovation. Practical examples are provided for how these techniques were applied in project planning sessions.
Hear
The slide presents the content of the "HEAR" part of Human-Centered Design Process, given in a multidisciplinary collaborative innovative design course hosted by drhhtang and Mike Chen. Participants are composed of about 14 design students and 21 IT students, working together to finish APP for underprivileged users. The course started from February to Jun 2013. The lecture room was E2-324 in National Taiwan University of Science and Technology. The expectation for the final results is working APP that solves an important problem for users.
Soc semmcte
Socratic seminars are structured discussions that emphasize core skills like communication, evidence, reasoning, and critical thinking. They involve students sitting in a circle to discuss open-ended questions about a text without raising hands. The teacher facilitates the discussion by paraphrasing, following up, and encouraging participation from all students. Students reflect individually and as a group on their discussion and set goals for improvement. Socratic seminars take practice but can promote significant growth in students' analytical and discussion skills.
New hampshire upa march 24 2010
Presentation given to the NH chapter of the Usability Professionals Association on focus groups. Covers basic approaches to planning and running a focus group, and where this methodology fits into a standard usability practice
Focus groups for design research
1) Focus groups involve observing group discussions to understand perceptions, opinions, attitudes, and decision-making processes of target audiences. They provide insights that can be generalized to larger groups.
2) Moderators guide focus group discussions by establishing rapport, monitoring group dynamics, asking open-ended questions, and ensuring all participants have opportunities to share their perspectives.
3) Well-designed focus group questions explore the key topics in depth while allowing participants to converse freely. Moderators listen actively and keep the discussion productive.
Architecture kata game
The document discusses katas as a way for architects and designers to gain experience. It notes that great designers design often, but architects may only get a handful of chances in their career. Katas are proposed as a solution, with groups given case studies and taking turns presenting architectural designs for peer review. The agenda involves teams preparing, designing a solution, presenting to others, and getting feedback. Conducting katas is presented as a fun way for architects to practice their skills outside of real projects. Contact information is provided for anyone wanting to learn more.
Presentation1
This document discusses how to think creatively and generate new ideas by thinking "outside the box." It explains that our normal way of thinking is constrained by boundaries in our minds formed by our experiences and education. To develop creative ideas, it is necessary to combine convergent information we already know with divergent information from new, unknown sources. This involves suspending judgment in an unknown mental space and resisting the urge to return to safe, established ideas. Generating creative thoughts is a process of open-minded association and combination of ideas that occurs rapidly, within a few seconds. The document provides an example of reimagining a TED talk in unconventional ways, like holding it in a stadium, to illustrate thinking outside normal constraints.
Thinking out of the box(ASSIGNMENT1)(2)
This document discusses the importance and process of thinking outside the box. It argues that thinking outside the box is a necessity, not a luxury, for human dignity and exploration. The document advises resisting temptations to revert to conventional thinking and instead valuing long-term thinking through association of ideas, application to new areas, and maintaining an open mind with alternatives rather than correct answers. It encourages becoming a creator rather than just a consumer of ideas by stimulating new environments and questioning assumptions.
Advertising’s new
The document discusses advertising in the context of human experience. It proposes that human experience across four domains - public sphere, social sphere, tribal sphere, and psychological sphere - provides a vast medium for advertising. Within each sphere, advertising must be relevant, address social needs, and integrate into people's lives in ways that deliver value. The framework involves defining objectives from the consumer's view, targeting ads to create value, testing and adjusting based on feedback, evaluating expansion, and refreshing messages over time.
Make the most of a polarizing brand
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel
More Related Content
Similar to Creative Thinking
Creative thinking - how to get out of the box and generate ideas: Giovanni C...
The document discusses thinking outside the box and creative problem solving. It argues that thinking outside established boundaries is a necessity, not a luxury, since we all have access to the same initial information. To develop novel ideas, we must look beyond our existing knowledge structures, which are limited by genetics and environment, and consider alternative long-term solutions through collaboration with others. The presentation is based on a TED talk about creative thinking.
Creative out of box thinking
The document outlines 6 steps for thinking outside the box: 1) understand the necessity of out-of-the-box thinking, 2) breach boundaries by considering alternatives rather than correct answers, 3) cross borders by incorporating divergent information, 4) evaluate ideas on their own merits rather than preconceived notions, 5) challenge conventions when appropriate, and 6) provide an example that applies divergent thinking to generate new ideas for TEDx conferences.
Hacking is a mindset, not a skillset (agile ottawa)
The document discusses Tanya Snook's presentation on hacking being a mindset rather than a skillset. It provides 5 principles of a hacking mindset: 1) Challenge accepted, 2) Blow away the box, 3) Bring your friends, 4) Give it away now, and 5) Pay it forward. Hacking is defined as clever, ethical, enjoyable, and excellence-seeking behavior. The presentation encourages the audience to adopt a hacking mindset and provided resources for doing so.
How Might We...
An end to end design thinking exercise. An inclusive activity for the whole team to participate. From designers, to researchers, to engineers and product managers.
Creative, Out of the box thinking
The document discusses going outside one's comfort zone or "box" to generate new ideas. It notes that what seems easy for others can be difficult, and bosses often ask employees to think creatively. To go outside the box, one must look for divergent information from different sources. There will be temptations to return to familiar ideas, but new places should be explored. New ideas should be experimented with and matched to the initial focus or purpose to generate novel concepts. The document provides examples for a TEDx conference to illustrate thinking outside the box.
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
The document discusses how to think creatively and generate new ideas. It explains that creative thinking involves thinking outside established boundaries of knowledge. To think creatively, one must gather divergent information that crosses boundaries, resist the urge to revert to normal thinking patterns, take time for deep thought about alternatives and possibilities, and assess the value of any new ideas generated. The key aspects of creative thinking outlined are converging information, diverging past boundaries of knowledge, resisting normal thinking, dedicating time for deep thought, and evaluating new ideas.
Think out of the box
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
Dean r berry real life problems halloween disaster
The document presents a hypothetical Halloween scenario where three teenagers are committing pranks on Halloween night. One kicks a pumpkin at a home and the homeowner shoots from the front door, killing one of the teenagers. The document then provides discussion questions about the scenario and whether the homeowner has a right to protect their property, if the teenagers were at fault, and if the shooter should be punished. Students are instructed to research the issues, take notes, and write an essay arguing whether the shooter should be punished and what the penalty should be.
Creative thinking
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is necessary for human dignity and progress, but that it is risky since established ways of thinking provide a sense of safety and structure. It provides some techniques for thinking outside the box, such as allowing divergent information, mixing disciplines, using metaphors, and valuing long-term thinking over a single correct answer. The overall message is that creativity requires stepping outside established boundaries of thought but can lead to new insights and discoveries.
Commanding Creativity - How to create ideas on command
The document discusses various techniques for boosting creativity, including association, combination, and fragmentation. It provides examples of exercises like warmup games, silent association, and brainstorming with rules to suspend judgement and encourage wild ideas. Group activities are recommended like combining words and images or developing concepts for an unusual business concept. The overall message is that generating a large number of ideas is important for creativity, and techniques can help stimulate novel connections and thinking.
Thinking Out of The Box
The document discusses idea generation and thinking outside the box. It provides tips for how to think outside the box such as daydreaming, considering worst case scenarios, changing routines, learning new things, and listening to others. It also discusses creating a safe environment where people feel comfortable sharing even unusual ideas to spur creative thinking. Tools like mind mapping, crazy eights, round robin, and reverse brainstorming can help groups generate novel ideas. The overall message is that thinking outside conventional boundaries can lead to special and impactful ideas.
Brainstorming Instructional/Teaching Strategy Presentation
Brainstorming is a group process for generating new ideas to solve a problem by holding a spontaneous discussion. It involves getting a group together to discuss an idea and build off each other's contributions. Brainstorming can be used in the classroom to aid learning, boost performance, and engage students through discussion. While it promotes free generation of ideas, a teacher may have difficulty controlling multiple groups or dictating the conversation. Various techniques can be used like whole-class brainstorming or dividing students into smaller groups to discuss subtopics. The best approach depends on each class and utilizing brainstorming effectively involves being able to scale back wild ideas.
Volodymyr Oros: Бізнес інтуїція
The document discusses three practical methods for fostering team creativity: Brainwriting, La Lucha Libre, and Climate Change.
Brainwriting involves teams passing ideas around on paper to build on each other's work, avoiding criticism to generate more ideas. La Lucha Libre uses archetype "masks" like creativity and criticism to help teams view problems from different perspectives. Climate Change notes that changing an organization's culture is difficult, but the climate of behaviors and rewards can be influenced to promote innovation. Practical examples are provided for how these techniques were applied in project planning sessions.
Hear
The slide presents the content of the "HEAR" part of Human-Centered Design Process, given in a multidisciplinary collaborative innovative design course hosted by drhhtang and Mike Chen. Participants are composed of about 14 design students and 21 IT students, working together to finish APP for underprivileged users. The course started from February to Jun 2013. The lecture room was E2-324 in National Taiwan University of Science and Technology. The expectation for the final results is working APP that solves an important problem for users.
Soc semmcte
Socratic seminars are structured discussions that emphasize core skills like communication, evidence, reasoning, and critical thinking. They involve students sitting in a circle to discuss open-ended questions about a text without raising hands. The teacher facilitates the discussion by paraphrasing, following up, and encouraging participation from all students. Students reflect individually and as a group on their discussion and set goals for improvement. Socratic seminars take practice but can promote significant growth in students' analytical and discussion skills.
New hampshire upa march 24 2010
Presentation given to the NH chapter of the Usability Professionals Association on focus groups. Covers basic approaches to planning and running a focus group, and where this methodology fits into a standard usability practice
Focus groups for design research
1) Focus groups involve observing group discussions to understand perceptions, opinions, attitudes, and decision-making processes of target audiences. They provide insights that can be generalized to larger groups.
2) Moderators guide focus group discussions by establishing rapport, monitoring group dynamics, asking open-ended questions, and ensuring all participants have opportunities to share their perspectives.
3) Well-designed focus group questions explore the key topics in depth while allowing participants to converse freely. Moderators listen actively and keep the discussion productive.
Architecture kata game
The document discusses katas as a way for architects and designers to gain experience. It notes that great designers design often, but architects may only get a handful of chances in their career. Katas are proposed as a solution, with groups given case studies and taking turns presenting architectural designs for peer review. The agenda involves teams preparing, designing a solution, presenting to others, and getting feedback. Conducting katas is presented as a fun way for architects to practice their skills outside of real projects. Contact information is provided for anyone wanting to learn more.
Presentation1
This document discusses how to think creatively and generate new ideas by thinking "outside the box." It explains that our normal way of thinking is constrained by boundaries in our minds formed by our experiences and education. To develop creative ideas, it is necessary to combine convergent information we already know with divergent information from new, unknown sources. This involves suspending judgment in an unknown mental space and resisting the urge to return to safe, established ideas. Generating creative thoughts is a process of open-minded association and combination of ideas that occurs rapidly, within a few seconds. The document provides an example of reimagining a TED talk in unconventional ways, like holding it in a stadium, to illustrate thinking outside normal constraints.
Thinking out of the box(ASSIGNMENT1)(2)
This document discusses the importance and process of thinking outside the box. It argues that thinking outside the box is a necessity, not a luxury, for human dignity and exploration. The document advises resisting temptations to revert to conventional thinking and instead valuing long-term thinking through association of ideas, application to new areas, and maintaining an open mind with alternatives rather than correct answers. It encourages becoming a creator rather than just a consumer of ideas by stimulating new environments and questioning assumptions.
Similar to Creative Thinking (20)
Creative thinking - how to get out of the box and generate ideas: Giovanni C...
Creative thinking - how to get out of the box and generate ideas: Giovanni C...
Hacking is a mindset, not a skillset (agile ottawa)
Hacking is a mindset, not a skillset (agile ottawa)
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
Dean r berry real life problems halloween disaster
Dean r berry real life problems halloween disaster
Commanding Creativity - How to create ideas on command
Commanding Creativity - How to create ideas on command
Brainstorming Instructional/Teaching Strategy Presentation
Brainstorming Instructional/Teaching Strategy Presentation
More from Sameer Mathur
Advertising’s new
The document discusses advertising in the context of human experience. It proposes that human experience across four domains - public sphere, social sphere, tribal sphere, and psychological sphere - provides a vast medium for advertising. Within each sphere, advertising must be relevant, address social needs, and integrate into people's lives in ways that deliver value. The framework involves defining objectives from the consumer's view, targeting ads to create value, testing and adjusting based on feedback, evaluating expansion, and refreshing messages over time.
Make the most of a polarizing brand
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel
Assignment 4
The document provides tips on avoiding common mistakes when creating presentations. It identifies the top 5 mistakes as including too much information, not enough visuals, poor quality visuals, overuse of images and colors (visual vomit), and lack of preparation. It emphasizes spending time preparing, designing with the audience in mind, having solid content, and delivering the best presentation possible. The document also covers marketing concepts like the 4 Ps of marketing, Kotler's concepts of public relations, advertising decisions and programs, and customer-based brand equity.
Assignment 3
The document discusses Goodyear's launch of the Aquatred tire, which features an innovative tread design to improve wet traction. It analyzes several issues with the launch: 1) The Aquatred may not be the right product as it overlaps with Goodyear's existing Invicta GS tire; 2) Launching during the winter Olympics may cause supply issues due to initial production of smaller sizes; 3) Expanding distribution channels could erode the brand and cannibalize existing outlet sales. It determines the new channels should likely not sell the Aquatred due to questions around the product's differentiation and potential to burden inventory.
Creative that cracks the code
While marketing relies on science and data analysis, it also requires creativity. Common elements of viral videos include featuring ordinary people, humor, and whimsical or repetitive content. An example of a creative and engaging marketing campaign is Coca-Cola China's advertisement that treated the ad as a game.
Assignment4
The document discusses how online reviews influence marketing strategies. It provides tools like the "influence mix" and "O continuum" to help companies understand how much they depend on online reviews. It uses examples like Xiaomi and Lumia to show how companies highly dependent on reviews can succeed or fail based on feedback. It recommends companies properly segment markets, lower prices through economies of scale, and cut ad spending to be more review-dependent like Xiaomi. Political brands of Rahul Gandhi and Narendra Modi are also examined, showing how Modi used social media more effectively.
Creative that Cracks the Code
This document discusses various creative advertising techniques, including:
1. Using memes to create variations on successful ads like Wonderful Pistachios.
2. Engaging users by embedding ads in games like Coca-Cola did by having users catch bottle caps.
3. Crowdsourcing ideas from users through competitions and voting, like Oreo's "Daily Twist" campaign.
4. Incorporating humor into ads, as seen in Kia Motor's hamster-focused ad.
Preserve the luxury or extend the brand
Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it.
Preserve the luxury or extend the brand
The Chateau de Vallois wine estate is debating whether to preserve its luxury brand or extend its reach. Gaspard, the majority owner, must decide between his traditional views and his granddaughter Claire's proposal to produce a third, more affordable wine. Francois questions if there are enough grapes and resources for a new product. The estate risks losing its negociants but could attract younger customers and extend its brand by entering a new, lower price market segment. Gaspard must determine the best path for future generations at the estate.
Preserve the luxury or extend the brand
The Chateau de Vallois wine estate is debating whether to preserve its luxury brand or extend its reach. Gaspard, the majority owner, must decide between his traditional view and his granddaughter Claire's proposal to produce a third, more affordable wine. Francois argues they lack the grapes for expansion, while Claire believes a lower-priced wine could attract young consumers and grow the brand. The estate manager Jean Paul's expertise could help determine if brand extension is feasible without compromising quality or relations with their negociant partners. Gaspard's final decision will set the family business's strategy for the future.
Assignment 4
The document discusses strategies for a minor league baseball team in Springfield with a population of 55,000. Key points:
1. The team sells single game tickets for $6 each and targets families as their market.
2. Their objectives are to understand pricing strategies and how pricing impacts auxiliary sales.
3. Their marketing plan includes community events to promote the team and create memorable experiences.
4. The executive summary states the goal is to break even in their first year over 38 home games.
Brands vs private label
This document discusses private label products and strategies for brand name manufacturers to address the threat from private labels. It notes that private label strength varies with economic conditions and brand manufacturers can influence private labels. While private labels pose a threat, an overreaction is not the solution. The document recommends that brand manufacturers invest in brand equity, innovate wisely, use fighting brands sparingly, build trade relationships, manage price spreads, exploit sales promotions, manage each category separately, and take private labels seriously to stem further private label gains in market share.
Apps or ads ASSIGNMENT 4
This document discusses the rise of mobile app usage and how it presents opportunities and challenges for advertisers. It notes that people now spend 10% of their media time on mobile devices, with 82% of smartphone time spent on apps rather than calling, texting or browsing. Games and social networks account for most app usage. The document outlines various app-based strategies advertisers can use, such as adding convenience, unique value or incentives. However, it also notes challenges in India, such as skittish consumers, lack of exclusive content and high phone costs, though mobile advertising is growing as a portion of the digital advertising market.
A brand is forever! A framework to revitalizing the declining and dead brand
Managerial actions, environmental factors, and competitive actions can all contribute to brand decline over time. However, some brands are able to be revived through strategic revitalization efforts. There are three key steps to reviving a declining brand: 1) assessing whether the brand is still worth investing in based on residual value and equity; 2) developing a long-term strategy to reposition the brand, invest in improving its image, and educate the market; and 3) correcting any past mismanagement issues by improving quality, refining the target market, and resisting urges to lower prices. With the proper diagnosis and execution of a revitalization plan, declining brands can potentially be strengthened and revived.
Goodyear - The Aquatred Launch
Barry Robins and Stanley G. Gault are discussing Goodyear's launch of their new Aquatred tire. Goodyear is a major tire manufacturer with plants around the world and is seeking to launch the Aquatred through their traditional dealers. The Aquatred has innovative wet traction features and a high mileage warranty but launching it faces challenges around proper dealer training, distribution channels, timing, and pricing/promotion strategies. Suggestions are made to optimize the winter Olympics promotion, expand distribution carefully, market aggressively in rainy areas, and avoid discounts to protect the brand image.
Gino SA distribution channel management
Gino SA manufactures burners and sells through distributors. Its largest distributor, Jinghua, opposes a direct sales offer from Feima, a boiler company. Gino's marketing manager must decide whether to accept Feima's offer and risk upsetting Jinghua, or maintain the distributor relationship. The document analyzes alternatives like declining Feima, accepting them through Jinghua, or developing Feima as an OEM partner. It concludes the best option is accepting Feima as a customer through Jinghua to increase sales while strengthening distributor relationships and reducing their bargaining power.
A brand is forever!a framework for revitalizing declining and dead brands
A brand's equity and power lies in its relationship with consumers. Over time, a brand's equity can decline due to various factors, leading to its demise. Some common reasons for brand decline include compromised product quality, brand neglect, inability to stay relevant to the target market, and failure to evolve with consumer preferences. To revitalize a declining brand, managers should address prior mismanagement issues, re-establish product quality, reinvigorate brand messaging and positioning, and reconnect with the target consumer base. Correcting past mistakes is key to restoring a brand's vitality.
What are brands good for?
Brands are no longer the focal point of marketing in the era of disaggregation. Segmenting customers based on their individual needs and communicating with them directly through personalized channels allows marketers to be more responsive. This approach builds deeper relationships through two-way communication rather than one-size-fits-all branding. As a result, brands now play a supporting role by delivering their value proposition to targeted consumer segments rather than acting as individual stars.
Assignment 3
The document discusses Goodyear's launch of the Aquatred tire, which features an innovative tread design to improve wet traction. It raises issues around whether the Aquatred is the right product given competition from other tire brands. It also questions if launching during the upcoming winter Olympics is the right timing due to potential supply bottlenecks. Additionally, it debates the risks and benefits of expanding distribution channels and whether the new channels should sell the Aquatred.
Gino case study
Gino Burner Co. is a leading burner manufacturer based in France that wants to expand its market share in China. It currently distributes products through distributors like Jinghua. A new opportunity arose with Feima proposing to be an OEM customer, but this could damage relations with Jinghua. Two alternatives were considered: 1) maintaining relationships with distributors or 2) signing a deal directly with Feima. Financial analysis showed the Feima deal would boost revenue and profits for both Gino and Jinghua. Thus, alternative 2 of directly supplying Feima while offering discounts to Jinghua was recommended to penetrate the industrial segment and meet growth goals in China.
More from Sameer Mathur (20)
A brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever!a framework for revitalizing declining and dead brands
A brand is forever!a framework for revitalizing declining and dead brands
Recently uploaded
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Enhancing Adoption of AI in Agri-food: Introduction
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Efficient PHP Development Solutions for Dynamic Web Applications
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Recently uploaded (20)
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Creative Thinking
- 1. CREATIVE THINKING HOW TO GET OUT OF BOX AND GENERATE IDEAS
- 3. BOSS: THINK OUT OF THE BOX
- 4. Inside the box Safe: Agree with all Outside the box Risk out reputation: Deliver new/contrasting thoughts
- 5. Everyone : Part of same knowledge network Share the same information
- 6. INSIDE THE BOX: CONVERGENT IDEAS • INITIAL CONDITIONS • BOUNDRY CONDITIONS • INDIRECT EXPERIENCE • DIRECT EXPERIENCE
- 7. OUTSIDE THE BOX: DIVERGENT IDEAS Can be labelled: • Crazy • Irrelevant • Wrong
- 8. THINK LONG • ASSOCIATE IDEAS • ENSEMBLE IDEAS • CHALLENGE THE ENVIRONMENT
- 9. NORMAL TED: • GOOD SPEAKERS • EXCELLENT THEME • SMOOTH TRANSITION • GRAND SETTING OUT OF THE BOX TED: EXAGERRATE • GRAND SETTING HALF TIME OF FOOTBALL MATCH • THEME -> SPEAKERS EXCHANGING TOPICS
- 10. THANK YOU
- 11. DISCLAIMER • Created by Deepak Madan, BITS Pilani, during an internship by Prof. Sameer Mathur, IIM Lucknow. • www.IIMInternship.com