"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite"
Presentation prepared for OMG Social Media Conference 2013
AbbVie: How we used social media to broadcast our week of "good works," prese...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, AbbVie's Senior Director of Corporate Digital Marketing, Molly James-Lundak, explains how they took a week of “good works” to the globe by engaging employees, partners, and media in telling their corporate responsibility story.
Molly discusses the campaign's objectives, the groups of influencers they relied on to help spread the message, their lessons learned, and the results of the initiative.
Nine key ways wearable technology affects social media. Presented at Pubcon 2015 in Las Vegas on October 6, 2015.
The technology "wearables" market grew 600+% in the second half of 2014, in comparison to the first. The industry as a whole is projected to hit $14 billion by 2018. It is also projected that 1 in 5 people will have some kind of wearable technology in 2015. This session will highlight everything that you need to know in order to stay on top of your game in the "wearable" technology market.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Mastering the Art of Social Media at EventsDoubleDutch
Give your social media strategy a pick-me-up in 2015.
Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative strategies across Facebook, Twitter, Instagram and every network in-between.
You will learn how to create award-worthy social media strategies for your events in this video presentation.
View the webinar on demand here: http://info.doubledutch.me/webinar-mastering-social-media-for-events.html
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
AbbVie: How we used social media to broadcast our week of "good works," prese...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, AbbVie's Senior Director of Corporate Digital Marketing, Molly James-Lundak, explains how they took a week of “good works” to the globe by engaging employees, partners, and media in telling their corporate responsibility story.
Molly discusses the campaign's objectives, the groups of influencers they relied on to help spread the message, their lessons learned, and the results of the initiative.
Nine key ways wearable technology affects social media. Presented at Pubcon 2015 in Las Vegas on October 6, 2015.
The technology "wearables" market grew 600+% in the second half of 2014, in comparison to the first. The industry as a whole is projected to hit $14 billion by 2018. It is also projected that 1 in 5 people will have some kind of wearable technology in 2015. This session will highlight everything that you need to know in order to stay on top of your game in the "wearable" technology market.
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Mastering the Art of Social Media at EventsDoubleDutch
Give your social media strategy a pick-me-up in 2015.
Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative strategies across Facebook, Twitter, Instagram and every network in-between.
You will learn how to create award-worthy social media strategies for your events in this video presentation.
View the webinar on demand here: http://info.doubledutch.me/webinar-mastering-social-media-for-events.html
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
Long-Term SEO Success: How to Win for Years, Not DaysRhea Drysdale
SMX East 2014 session description:
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.
Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)
Speakers:
Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...Aquent
Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
Enterprise SEO in-house winning with influence and authorityEli Schwartz
Presentation on how to use authority to collaborate with other teams inside an enterprise and to use success to generate additional SEO success. Presented at SMX - San Jose March 14th 2018
10 Tips to Boost Attendee Engagement at EventsDoubleDutch
DoubleDutch and Eventbrite come together to share their "Top 10 Tips to Boost Attendee Engagement at Events."
Learn how you can use technology to create interactive events that boost ticket discovery and sales, generate buzz and publicity, and increase attendee loyalty.
Website's are a living, breathing extension of your brand. Most commonly it's the first place a person will be introduced to your brand. Developing smarter inbound marketing strategies that are backed by sound, honest approaches for search engine optimization (SEO), and search engine marketing (SEM) can lead to not only more traffic, but the right traffic.
Presentation was delivered to the American Marketing Association as a deeper dive into strategies and tactics that can supercharge a website and its inbound traffic over time.
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
How to Do Anything You Want in Google Data Studio - Google Marketing Platform...In Marketing We Trust
Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.
Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Long-Term SEO Success: How to Win for Years, Not DaysRhea Drysdale
SMX East 2014 session description:
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains.
Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)
Speakers:
Rhea Drysdale, CEO, Outspoken Media (@Rhea)
Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel)
Mark Munroe, Director SEO, Trulia
Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...Aquent
Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
Enterprise SEO in-house winning with influence and authorityEli Schwartz
Presentation on how to use authority to collaborate with other teams inside an enterprise and to use success to generate additional SEO success. Presented at SMX - San Jose March 14th 2018
10 Tips to Boost Attendee Engagement at EventsDoubleDutch
DoubleDutch and Eventbrite come together to share their "Top 10 Tips to Boost Attendee Engagement at Events."
Learn how you can use technology to create interactive events that boost ticket discovery and sales, generate buzz and publicity, and increase attendee loyalty.
Website's are a living, breathing extension of your brand. Most commonly it's the first place a person will be introduced to your brand. Developing smarter inbound marketing strategies that are backed by sound, honest approaches for search engine optimization (SEO), and search engine marketing (SEM) can lead to not only more traffic, but the right traffic.
Presentation was delivered to the American Marketing Association as a deeper dive into strategies and tactics that can supercharge a website and its inbound traffic over time.
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
How to Do Anything You Want in Google Data Studio - Google Marketing Platform...In Marketing We Trust
Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.
Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Guest: Serena Ehrlich, Director, Social and Evolving Media at Business Wire
What PR professionals will learn:
Simple ways to get your story noticed
Why data is your friend
How to choose the metrics that matter most
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
The question of social media ROI comes up often. The problem is not about measuring social media ROI because I believe it is quite easy to prove. The real problem is that too often people ignore their key corporate objectives and where and how social media marketing can complement their efforts to achieve those objectives.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
We often take daily conveniences in life for granted and overlook the fact that 1 in every 7 Canadians struggle with a disability.
I have been searching for a way to give back to something I am both passionate in and can relate to. When I was presented the opportunity to raise money for Easter Seals (an organization dedicated to fully enhancing the quality of life, self-esteem and self-determination of Canadians with disabilities), I was intrigued. On September 8th 2014, I will be rappelling down a 20 story building in efforts to raise money for a cause that is very dear to me.
In the world that's ever changing, there is simply no better time than now. In this presentation that was designed and presented to the SIAT 381 class at Simon Fraser University, Stephanie goes through some current stats of the job market and how students can take control of their future.
Sharing my journey for the last 3 years and the tips I picked up along the way. Prepared for a presentation at YWiB SFU #YWiBYou event: www.ywib.ca/sfu/2013/11/07/personal-branding-establishing-your-presence/
Create a presence, build your brand online and offline, and wear your passion with pride. Find the people that are similar to you and make them a part of your club while still finding a way to be genuine and prominent in your chosen industry. Each one of us has a unique thumbprint, but with 7 billion people in the world today, how do you stand out?
In this presentation, I shared my experience in building my own brand and the different ways she did to make herself be recognized in the social media industry internationally.
A short presentation introducing the concept of social media for SMBs. Presented at Microsoft Indonesia office for StartupBisnis' event in December 2012.
On one sunny weekend of August 2012, a group of 150 enthusiasts got together to join Startup Weekend Vancouver. 52 hours later, we came up with 17 new startups. I was honoured to be a part of HaveUs to do a bit of their marketing research and the slide deck.
A slide deck covering a few handy HootSuite tools that Entrepreneurs should consider using to escalate their presence and add value to their business! Prepared for StartupBisnis event on July 21st, 2012.
An introductory presentation leading up to demo on how social media is changing our way of communicating and the tools students can use to maximize their research, career search, and socializing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
4. To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
5. To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
social media is
HERE TO STAY
6. 43%
70%
spend 6+ hours
on social media
of SMBs are on
Twitter
According to Vertical Response in Q3 of 2012,
an increase of 66%
from last year.
90%of SMBs are on
Facebook
7. print digital
build 1-on-1
relationship
2-ways
1 way street
time
investment
money
investment loose
audience
set report wait-and-
see
immediate
specific
audience
report
for results
exposure
W.O.M
10. 110 user-generated events
in 43 cities, 18 countries
APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13
51 brand ambassadors
in 4 months
+316%
316% increase in user sign up
in 11 months
$
Total spending: $4251
22. Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
23. Listening Dashboard
• Your company’s name
• Your company’s mispelled name
• Your competitors
• Your product(s)
• Similar product(s)
What should I search for?
Filter out the noise
24. Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
26. Top 5 HootSuite Features
• Set up listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
27. Schedule posts
• Plan content for the future
• Different time zones
• Experimenting
Why schedule?
• Set-and-forget
• Be a spammer, not an engager
But don’t...
28. • Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
29. Reports
Facebook
• Likes breakdown
• Reach
• Per-post metrics
• Demographics
• Snapshot
Twitter
• Follower growth
• Popular tweets
• Mentions count
• Compare keywords
• Sentiment
Click Stats
• Total summary
• Clicks by region
• Most popular
G+ / LinkedIn
• Followers
• Post count
• Update engagement
30. • Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
32. Social media can be time
consuming, don’t get lost in it.
• Market research
• Build relationships
• Establish your brand
• Educate the audience
• Sell your product(s)
33.
34.
35.
36.
37. There are hundreds of social media platforms out there,
but the essence is all the same: COMMUNICATION
BRANDING
CREATIVITY