The document discusses how managers can influence creativity in the workplace. It covers 6 categories of manager practices that can affect creativity: challenge, freedom, resources, work-group features, supervisory encouragement, and organizational support. Intrinsic motivation is key to creativity. Managers can foster creativity by matching employees' skills to tasks, providing autonomy, allocating sufficient time and money, assembling diverse teams, acknowledging creative efforts, and prioritizing creativity in the organization. Failing to do these things and over-evaluating ideas can undermine employees' intrinsic motivation and kill creativity.

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Strategic Leadership
Harsono, Dr, M.Sc, DBA
How to Kill Creativity
(Teresa M. Amabile)
Kelompok 1:
1. Anindya Putri MS - 11810122
2. Arif Surachman - 10802455
3. Hariyanti - 10804141

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Contents
1 Business Creativity
2 Managing Creativity
3 Conclusion
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Business Creativity
 Creativity tend to associate with arts and as expression of
original ideas, but in business originality isn’t enough.
 To be creative, an idea must also be appropriate – useful and
actionable.
 Creative thinking refers to how people approach problems and
solutions – their capacity to put existing ideas together in new
combination. The skills depends on personality as well as on
how people thinks and works.
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Three Component of creativity
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Two Types of Motivation
MOTIVATION
Intrinsic Extrinsic
Motivation Motivation
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Two Types of Motivation
 Intrinsic Motivation
 a person’s internal passion and desire to do something
 they engage in their work for the challenge and enjoyment of it
 More essential for creativity
 People will be most creative when they feel motivated
primarily by the interest and satisfaction.
 Extrinsic Motivation
 come outside the person
 Most common use of this motivation is money/ cash reward
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Managing creativity
 Managers can influence all three components of
creativity, but expertise and creative-thinking skills are
more difficult aand time consuming to influence than
motivation.
 Intrinsic motivation can be increased considerably by
even subtle changes in organization’s environment.
 Manager can do some practices that affect creativity.
The practices fall into six categories.
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6 (Six) General Categories
There are 6 (six) general categories of manager
practices that affect creativity:
1. Challenge
2. Freedom
3. Resources
4. Work-group
5. Supervisory enlargement
6. Organization support
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(1) Challenge
 Match the people jobs that play to their expertise
and their skill in creativity thinking, and ignite
intrinsic motivation
 The most efficacious way for managers to stimulate
creativity is deceptively simple task of matching
people with the right assignment.
 Most common ways managers kill creativity is by
not trying to obtain the information necessary to
make good connections between people and jobs.
Instead, something of a shotgun wedding occurs.
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(2) Freedom
 Giving people autonomy concerning the process.
 Autonomy around process fosters creativity because giving
people freedom in how they approach their work heightens
their intrinsic motivation and sense-ownership.
 Allows people to approach problems in ways that make the
most of their expertise and their creative-thinking skills.
 Two ways to mismanage freedom: (1) managers tend to
change goals frequently or fail to define them clearly, (2)
managers fall short on employees freedom that pointless by
granting autonomy in name only
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(3) Resources
 Two main resources that affect creativity are time and money.
Managers need to allot these resources carefully.
 Deciding how much time and money to give to a team or
project is a judgement call that can either support or kill
creativity.
 Organizations kill creativity with fake deadlines (which create
distrust) or impossibly tight ones (cause burnout). Restriction
of resources can dampen creativity. Keeping resources tight
will pushes people to channel their creativity into finding
additional resources, not in actually developing new products
or services.
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(4) Work-Group Features
 To enhance creativity managers must:
 create mutually supportive groups with a diversity of perspectives
and background
 Make sure that the teams they put together have three other
features:
a) Members must share excitement over the team’s goal
b) Members must display a willingness to help their teammates
through difficult periods and setbacks.
c) Every member must recognize the unique knowledge and
perspective that other members bring to the table.
 Managers kill creativity by assembling homogenous team
It reach “solutions” more quickly and with less friction along the way,
but do little enhance expertise and creative thinking (similar mind-set)
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(5) Supervisory Encouragement
 Becoming in other forms beside rewards and punishment
 To serve as role models, persevering through problems as well as
encouraging collaboration and communication within the team.
 Managers do it by praise for creative efforts – not just creative successes
but unsuccessful efforts, too. Managers serve as role models for attitudes
and behaviors that encourage and nurture creativity..
 Managers kill creativity by failing to acknowledge innovation efforts or by
greeting them with skepticism. New ideas are met not with open minds
but with time-consuming of evaluation.
 Consequences for creativity of being evaluated (negative bias) by:
1. A culture of evaluation leads people to focus on external rewards and
punishment associated with their output, which potentially negative effects
on intrinsic motivation.
2. A culture creates a climate of fear, which again undermines instrinsic
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(6) Organizational Support
 Creativity enhanced when organizational supports it, such as
put in place appropriate systems or procedures and emphasize
values that make it clear that creative efforts are a top priority.
 Leader can support creativity by mandating information sharing
and collaboration and by ensuring that political problem do not
fester
 Intrinsic motivation increases when people are aware that those
around them are excited by their jobs. When political problems
around, people feel that their work is threatened by others’
agenda.
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What they talked about motivation?
Motivational Quotes
 “Intrinsic motivation as enjoyment of seeing and
searching “ (Albert Einstein, scientist)
 “The unspoken factor is love. The reason I can
work so hard at my writing is that it’s not work for
me” (John Irving, novelist)
 “I love the game”
(Michael Jordan, basketball player)
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Conclusion
 Creativity has three parts : expertise, ability to think flexibly
and imaginatively, and motivation. Managers can influence
using first two parts, but it’s costly and it would be more
effective to increase employee intrinsic motivation.
 Managers can practices dan foster it by using six categories.
 Managers at one company undermined employees creativity
by continually changing goals and interfering with process.
 Frosting creativity :
design and establish the work environment radically change
how build and interact a conscious culture change
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