The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the name, slogan, and color scheme. Ideas included the name "4 Gum" with the slogan "leaving the chew, to you" in white and green. Another idea was the name "Fresh" with the slogan "don't be average" in grape and purple. A third idea was the name "cheerful Gum" with the slogan "Swaitening your products" in green and red. After discussing positives and negatives, the team selected "Fresh" as the final name, "Swaitening your product" as the final slogan, and initially purple but also green and red as the final