Team meeting of bringing together ideas sheet
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The document summarizes a creative brief team meeting for an advertising project. The team discussed ideas for the cereal bar's name, slogan, and color scheme. Callum suggested "Walnut wonder" and "It's walnutful" along with a grey color scheme. Daryll proposed "Captain Crunch" and red and blue colors. Harry recommended "ProteinPower" and "Stronger with each bar" with black and purple. Luke's ideas were "FitnessFirst" and a grey scale. In the end, the team selected Callum's name "It's Walnutful", slogan, and a grey color scheme as the final decisions.
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Team meeting of bringing together ideas sheetertgergferg
The document summarizes a creative brief team meeting for an advertising project. It lists the ideas proposed by different team members for the product name, slogan, and color scheme. The final chosen name is "Trew", with the slogan "Adding the true to your chew" and a pink, yellow, and purple color scheme. The target audience will be teenagers and young adults, with no other final decisions noted.
Team meeting of bringing together ideas sheetbytrjytrjey
The team meeting discussed ideas for an advertising campaign for gum, including names, slogans, and color schemes proposed by various members. The group selected "Trew", the slogan "Adding the true to your chew", and a pink, yellow, and purple color scheme. Their target audience will be everyone, and no other final decisions were made.
Team meeting of bringing together ideas sheet
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Team meeting of bringing together ideas sheetertgergferg
The document summarizes a creative brief team meeting for an advertising project. It lists the ideas proposed by different team members for the product name, slogan, and color scheme. The final chosen name is "Trew", with the slogan "Adding the true to your chew" and a pink, yellow, and purple color scheme. The target audience will be teenagers and young adults, with no other final decisions noted.
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Team meeting of bringing together ideas sheet
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The creative brief team meeting discussed ideas for the advertising campaign for a new chewing gum. The team considered names like "Adding the true to your chew" and "Adding the express to make the best", slogans such as "Bite me!" and color schemes including pink, yellow, purple and blue. They ultimately selected the name "Trew", slogan "Adding the true to your chew" and colors pink and yellow and purple as their final ideas to target all audiences.
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The team meeting discussed ideas for naming a new energy drink. Anthony proposed "Nebula" and "Outbreak" with the slogan "Unleash the Flavour". Jonathan suggested "Turbo" and the slogan "Unleash the Inner You". Harry proposed "Limitless" and the slogan "Endless Possibilities". The team ultimately chose "Outbreak" as the name, "Unleash the Flavour" as the slogan, and a white lettering logo wreathed in flames for the colour scheme. Additional decisions included using the colour of the flavour on packaging and targeting 11-65 year olds in office/workplace settings.
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The team meeting discussed ideas for naming a new energy drink. Anthony proposed "Nebula" and "Outbreak" with the slogan "Unleash the Flavour". Jonathan suggested "Turbo" and the slogan "Unleash the Inner You". Harry proposed "Limitless" and the slogan "Endless Possibilities". After discussing positives and negatives, the team selected "Outbreak" as the name, "Unleash the Flavour" as the slogan, and a white logo wreathed in flames on packaging matching the flavour colour. The drink will target office workers ages 11 to 65.
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The document summarizes a group discussion for a class project on advertising production. The group considered ideas for the name, slogan, and color scheme for their advertising company. Members proposed names like Echo Worldwide, Eagle Marketing, and Invictus Marketing, with slogans about echoing, taking flight, and unconquering ideas. They debated the positives and negatives of each idea. In the end, the group selected Phoenix Marketing with the slogan "Resurrecting Lost Ideas", featuring a red phoenix logo with black text. Their target audience will be businesses advertising services or products.
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Team meeting of bringing together ideas sheet 2
The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the company name, slogan, and color scheme. Ideas from each member are listed, along with positives and negatives about their suggestions. In the end, the team selected "Yesterlagoon" as the company name, "Think drink achieve" as the slogan, and a black, yellow, and orange color scheme. No other final decisions were made during the meeting.
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Team meeting of bringing together ideas sheet
The document summarizes a creative brief team meeting for an advertising production project. The team discussed ideas for the gum brand's name, slogan, and color scheme. Ideas included "Fresh," "Echo," and "Quality. Effort. Perfection." for the name and slogan, and combinations of blue, red, green, white, black for the colors. The team ultimately decided on "Fresh- Echo Productions" for the name, "Quality. Effort. Perfection." for the slogan, and green, red, and blue for the colors. Their target audience will be teenagers and young adults, and the gum packaging will have a grunge, dark design compared to other packages.
Team meeting of bringing together ideas sheet (3)
The document summarizes a creative brief team meeting for an advertising production project. The team discussed ideas for the gum brand's name, slogan, and color scheme. Ideas included "Fresh," "Echo," and "Quality. Effort. Perfection." for the name and slogan, and combinations of blue, red, green, white, black for the colors. The team ultimately decided on "Fresh- Echo Productions" as the name, "Quality. Effort. Perfection." as the slogan, and green, red, and blue as the colors. Their target audience will be teenagers and young adults, and the gum packaging will have a grunge, dark design compared to other packages.
Team meeting of bringing together ideas sheet
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The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the product name, slogan, and color scheme. Ideas included "Crunchy o S", "Dr pingas crunch bar", and "Rainbow Rider". In the end, the team selected "Rainbow Rider" as the name, "Bringing colour to the table" as the slogan, and a rainbow color scheme of red, orange, yellow, green, blue, and purple. Their target audience will be everyone who can afford cereal bars, and they will consider ingredients, wrapper design, and making it lunchbox friendly.
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The team meeting discussed ideas for naming a new energy drink. Anthony proposed "Nebula" and "Outbreak" with the slogan "Unleash the Flavour". Jonathan suggested "Turbo" and the slogan "Unleash the Inner You". Harry proposed "Limitless" and the slogan "Endless Possibilities". The team ultimately chose "Outbreak" as the name, "Unleash the Flavour" as the slogan, and a white lettering logo wreathed in flames for the colour scheme. Additional decisions included using the colour of the flavour on packaging and targeting 11-65 year olds in office/workplace settings.
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The Creative Brief Team Meeting discussed ideas for an advertising campaign. Members proposed names like White Gummit, Fresh Gum, and Blast Away along with slogans and color schemes. Blanc was chosen as the final name with the slogan "Neutral" and colors of woods and whites. The target audience would be teenagers and young adults aged 15-30. High quality packaging and print designs were also decided.
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Team meeting of bringing together ideas sheet
The document summarizes a creative brief team meeting for developing an advertising campaign for a new gum product. Three team members proposed ideas for the product name, slogan, and color scheme. Aaron suggested "Chew goo" as the name and a simple blue color. Maisie proposed "Chew chew" as the name and a rainbow color scheme. Bea recommended "Rainbow goo" as the name and a dripping color design. In the end, the team selected "Chew goo" as the final name, "What colour goo will you chew?" as the slogan, and a multi-colored scheme with 8 flavored gums on a black background.
Team meeting of bringing together ideas
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Team meeting of bringing together ideas sheet
The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the company name, slogan, and color scheme. Ideas from each team member are listed, along with positives and negatives about their suggestions. In the end, the team selected "Yesterlagoon" as the company name, "Think Drink Achieve" as the slogan, and a black, yellow, and orange color scheme. No other final decisions were made during the meeting.
Team meeting of bringing together ideas sheet 2
The document summarizes a creative brief team meeting for an advertising campaign. The team discussed ideas for the company name, slogan, and color scheme. Ideas from each member are listed, along with positives and negatives about their suggestions. In the end, the team selected "Yesterlagoon" as the company name, "Think drink achieve" as the slogan, and a black, yellow, and orange color scheme. No other final decisions were made during the meeting.
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For a class project, the student created a horror/action film trailer set in an abandoned house with paranormal activity. They researched previous horror films like Unfriended, Annabelle, and Insidious to get ideas and annotated good features. A production schedule was made to organize filming and editing. Though the trailer lacked many clips due to limited footage, the editing was good given the quality of clips available.
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For a photography unit, the student chose to focus on macro and wildlife photography styles. They researched different photography techniques by looking at websites like Magnum Photos for inspiration. The student practiced taking different shot types to get comfortable with their camera. They then took photos of classroom pets like gerbils and guinea pigs using a tripod and camera. After editing the photos in Photoshop, their favorites were a close-up of a drain pipe and one of a guinea pig.
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The document defines and compares four research methods - primary, secondary, quantitative, and qualitative research. It provides advantages and disadvantages of each method. Primary research involves collecting new data through surveys or interviews and provides accurate up-to-date information but is time consuming and expensive. Secondary research uses existing information and is quick and easy but may be outdated. Quantitative research uses structured questions to study large numbers of people and provides precise data but ignores context. Qualitative research allows for in-depth examination but depends on the researcher's skills and biases. The document then asks about the research methods and techniques used for assignments in prior units, how information was organized, and whether different methods would be used if repeating the projects.
Exhibition layout and questionnaire
Luke asked several people for feedback on his photography exhibition titled "Macro Mania". Daryll, Harry, and Calum responded, giving their opinions on whether they would pay to see the exhibition, if it met the standard of a good media student exhibition, if the exhibition name was appropriate, how the images could be improved, which image was their favorite, and if they liked the layout, editing, and images. Their responses were mixed, with some saying the images and editing were good but the exhibition name could be improved, and others providing more critical feedback.
Advert analysis
This document analyzes several advertisements, summarizing each one in 1-2 sentences:
1. A Honda Accord ad features the slogan "Isn't it great when things just work" to convey that the vehicle is reliable with quality parts.
2. A Sony Bravia ad uses 250,000 bouncing balls to showcase the vivid colors of its new TVs and show that "Color is like no other".
3. A John Smith's beer ad depicts people kicking a football to represent the "No nonsense" slogan and target male football fans over age 18.
4. A T-Mobile ad had 350 people dancing to classic songs to encourage taking photos and sharing on social media with the message
Company fact file
Zulu advertising is an advertising agency founded in 2014 in Ringwood, Hampshire, UK by four partners. It is led by Callum Hiett as Creative Director, Luke Baldwin as Art Director, Harry Finney as Cinematographer, and Daryll Humphries as Sales Director. Their slogan is "launching your product into the mix."
Advertising techniques
The document discusses different advertising techniques used to promote products, including beauty appeal using models, celebrity endorsements to boost appeal, and portraying an appealing lifestyle to entice customers. It also mentions using independence, intelligence claims, peer approval, rebellion, rhetorical questions, scientific claims, and unfinished comparisons in advertising.
Annotating adverts
The print ad uses a shark image to represent the BMW as quick and constantly moving forward. It aims to appeal to young adults by portraying the car as modern. Another ad shows the effort taken to design durable Nike shoes, targeting teenagers with its modern look, using a humorous and surreal style.
Task 8
Luke Baldwin created a photography exhibition called "Macro" featuring close-up photos taken with a £300 camera at various outdoor locations including a school field, forests, and the New Forest. He was inspired by photographer Michael Nichols and spent £27.99 on a tripod, £12 on an SD card, and £65 on Microsoft Word to create his exhibition, which he plans to display by printing the photos on card and framing them.
Exhibition
This exhibition features photos laid out in a creative layout. It is titled "Macro Mania" which is a simple yet catchy title due to the alliteration created by the repeated "M" sound. The name was chosen because it is easy to remember while also being fun to say aloud.
Home learning
Johann Heinrich Schulz discovered that silver nitrate could capture images when exposed to light, paving the way for the first photographs. Joseph Niepce took the first photo with a camera obscura in 1826, though the 8 hour exposure time and image fading were problematic. Louis Daguerre later invented the daguerreotype process, requiring only 30 minutes of exposure without image fading. Advances like the calotype, collodion process, and dry plates reduced exposure times further and allowed photographs to be developed later or in different locations. These innovations led to technologies like roll film cameras, instant cameras, and digital cameras that made photography widely accessible to the public.
Photography research
This photographer enjoys a macro photo of a spider against a blurred background because the subject is sharply in focus. Their favorite photo was unintentionally well-taken. Another photo was liked for its unique perspective, having been taken through a bin which provided an interesting frame.
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