This document discusses Maria Rashid's creative critical reception project for a CIE route. It summarizes the genre of her movie opening ROUTE '66 as a drama that portrays a character's journey and development through realistic conflicts. It aims to raise concern about people who get into trouble and run away from solving issues. The target audience is males aged late teens to late 30s. Maria would distribute the film online through platforms like Netflix, YouTube, Twitter and Facebook. Through this project, Maria developed production skills like understanding camera angles, storyboarding, editing techniques, sound design, and lighting effects. She learned to integrate technologies like video editing software, finding copyright-free music, and alternative platforms like Vimeo

1. CREATIVE CRITICAL
RECEPTION-
CIE PROJECT
BY :
MARIA RASHID

2. How does your product challenge or use conventions and
how does it represent social groups or issues?
The genre of my movie opening ROUTE ‘66 is
mainly DRAMA. The conventions of the mentioned
genre include exhibiting real life drama situations
with realistic characters, setting and stories. It also
portrays journey of character development. The
heart of drama is conflict. The conflicts include
inner/outer realistic struggles. Drama is mostly
interlaced with other genres such as my movie which
is a combination of Drama with action and thriller.
This genre is used to provoke thoughts and
emotions.

3. My sole inspiration for my movie
opening is

4. I also took inspirations from shots of
127 hours
Original My shot

5. Original My shot

6. Other films under the same genre
include

7. In ROUTE ‘66 I have made use of the
conventions of Drama because my movie
starts with an extreme real life situation i.e
getting ready and gathering stuff as if the
character is running away ( this raises a typical
question from the audience as to why the
character is running away). However, my
movie shows some twists, as in the very
beginning the audience thinks that it is a
typical beginning but later the reason is
shown- the character is in trouble.

8. My movie aims to raise concern about people in
our society (mostly men) who get themselves
into trouble and when they cannot get away
with it, instead of finding a solution, they just
run away from it.
My movie can be implemented for various
issues such as crimes or people who enjoy
getting into trouble without any reason.

9. How does your product engage with audiences
and how would it be distributed as a real media
text?
The main type of audience for my chosen genre is
teenagers to adults and stereotypically women who
actually relate to the situations.
However, the target audience for ROUTE ‘66 are
mostly males ageing from their late teenage years to
late 30’s. This is because the situation I chose ( trying to
run away from trouble) is really common with this age
group in our society.
The reason I chose this situation is that in recent years,
these type of issues have become a global problem
which has not only affected the youth but also the
society as a whole.

10. I would prefer to distribute my film online, which
would include mediums such as NETFLIX,
YOUTUBE, TWITTER, FACEBOOK, INSTAGRAM
etc.

11. With the growing use of internet, I believe that the
best way to distribute my movie would be
through the internet.
The internet has now become a great medium for
the viral marketing of a movie and so, in order to
make my movie viral, I would go for the
mentioned channels of distribution.
For a start, I would keep a private screening of my
movie for friends and family. This would be a test
run so I can get reviews on my movie.
I also intend to have focus groups where general
public can comment on the movie.

12. How did your production skills develop through out
the project?
When I first chose media, I had little clue about
how many things are in line to be explored
throughout the process.
At start, I only knew photography and just the
basics of that. I knew absolutely nothing
about video-graphy and until my very first
video project, I had no idea about the proper
shooting plan, let alone the story board.

13. The learning process started with the shots at first. I never knew
camera angles can be expressed as holding some meaning to
them. For example a Dutch tilt is used to give a shaky effect,
or extreme wide shots are used mostly as establishing shots. I
also learned that extreme close ups are used to make the
emotions of a character clear.

14. Moving on, my very first video project helped me learn a lot of necessary
things that are to be carried out before presenting the final product. I
never knew synopsis and story board is an extremely important part of pre
shoot. When I learned about it and started making it a habit of working
thoroughly on pre shoot planning, it made my execution of the plan more
easy and smooth.
Next was editing. When working on textual analysis, I discovered that the
editing did not only merge so many videos together into one and make it
look represent able. Instead, I learned the about the messages the editing
holds. For example, if there are quick cuts, it is more likely to show chaos
and slow cuts are more likely to establish calm conversation.

15. Sound also plays an important part or else without sound, a
video is incomplete. we learned about different types of
sound i.e. digetic/non digetic and different representation
of different types of music i.e calm or rock music.
It was now very clear to me that a video is not just a video of
people moving or talking or anything but everything in a
video was trying to establish or express something. Lighting
played a similar part. Not only I learned about different
types of lighting such as LOWKEY or HIGHKEY or BACKLIGHT
but also what it tried to express. For example HIGHKEY light
is used to give a sense of liveliness, where as LOWKEY
lighting is used to create a dramatic or a mysterious effect.
Not only did I learn this all, but also started implementing and
considering these factors in my movies. the study of mis en
scene greatly helped when I was making my final movie
opening as I had to keep everything perfect to give a
realistic and professional touch to my video.

16. How did you integrate technologies (hardware,
software, online) throughout this project?
• Making videos is not as easy as it looks, well that is
what everyone thinks.
• I did not reach to this level very easily, but I had to face
a lot of issues throughout the whole process.
• It first started with shooting, it wasn't really easy for
me to have proper cut in the first time since I was new
to this. Jerking was the biggest issue I had to face while
shooting, even when shooting with a tripod. Tripods at
first were not very easy to handle at first, but through
time I was able to take hold of it ( even though I still
have to re shoot a lot of times due to minor mistakes).

17. Next was editing, which I knew nothing of, I had hardly used a
video editor until my very first project. Gradually, I learnt
editing on my own through editing different videos and so on.
The major problem I faced throughout this project was
editing. I have used movie maker previously but this time I
explored a little and downloaded Movavi and iMovie which
greatly helped me with my final product. With movie maker, I
was not able to make a proper introduction or add two
sounds together, because that was what I needed the most. I
also wanted to use the split screen effect which was again, not
available in movie maker.

18. I also faced a lot of issues finding the perfect music for
my video. It took me days searching for the perfect
music for my video. At times, even though the music
seemed great, it did not match the flow of the video.
Another issue was copyright issue, when the music
matched perfectly with the flow and the theme of
the video, it could not be used due to copyright
issues.

19. I also had a hard time with blogs as at time my
video could not be uploaded due to various
reasons and I had to substitute Vimeo for it.

20. THANKYOU