This document summarizes the different film certification ratings in the UK. It describes the types of content that are acceptable under each rating and the intended audience. The ratings covered are: U (universal), PG (parental guidance), 12A, 12, 15, 18, and R18. For each rating, it provides details on the acceptable levels of language, sexual content, violence, and drug use that would qualify a film for that particular certification. The goal of the different ratings is to help guide audiences, especially children, to view age-appropriate content.
it a social marketing project
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it a social marketing project
its based on a online fashion jewelry store the web address is given in the slide if you are interested you can visit the site to get more idea
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Certificate; U
This U symbolises for ‘Universal.’ meaning its suitability applies for
audiences aged four and over, on the other hand because at such
young ages its nearly quite impossible to tell what might frighten a
child.
Certificated films or videos rated a ‘U’ should not raise any attention
on sex, drugs, discrimination, language, threat or violence.
In a U film it is only allowable to use very mild bad language for
example ‘damn’
Any sexual behaviour? Characters may be seen have some sort of
physical contact like kissing or cuddling maybe be interpreted as
sexual behaviour however they wont focus on any sexual
behaviour.
3. Certificate; PG
PG stands for ‘Parental Guidance’ meaning this film is viewable for the
general public, but however there are some scenes which may be
unsuitable for younger children. A PG film is aimed not to upset children
the age of 8 or older.
Not all PG films are designed for younger audiences not entirely having
the young audience in mind, yet this doesn’t mean it should upset a
child of 8 or over.
What about bad language? Bad language isn’t completely ruled out,
mild bad language is accepted such as ‘shit’ or even ‘son of a bitch’
but the way of it being delivered and its content of its use is important
for instance if it were used very aggressively in a bad manner it would
pass in a higher category certificate.
What about sex? References to sex are unlikely they are not detailed
and very infrequent. Also on the other hand if the child is not able to
understand the sexual reference it may be allowed as a PG.
4. Certificate; 12A and 12
Films that are certificated as a 12A this implies that it is not suitable for children
under that age band, they’re are not allowed to see a 12A film in a cinema
but however this can be changed if they are accompanied by an adult who
makes the decision its suitable for them.
What's the difference between 12A and 12? 12A is when an adult can
accompany any child under the age of 12 seeing a 12A film only in cinemas
because being accompanied by an adult at all times during the 12A film isn’t
reliable at home, but the 12 films are available on did at home.
Strong language for example ‘f***’ can be passable at 12 or even 12A but
only depending at the intensity it is used as and who is using this language,
unless if it used in aggression it will be moved up into the 15 category.
Any sexual behaviour? It may be briefly made known, but any verbal
references shouldn’t go beyond the point what isn’t suitable for any young
teens.
Moderate violence is allowed but weapons which are used in scenes which
are easily accessible to 12 yr olds such as knives for example shouldn’t be
publicized.
5. Certificate; 15
No one under the age of 15 is allowed to watch a 15 film at any
cinema or even buy/rent a 15 certificated video. At 15 there is no
more ‘upper limit’ on the amount of usage of strong language ‘f***’
on the other hand they're may be other strong terms such as ‘c***’ if
this were used in a aggressive manner and the amount of its use it
would not be passed 15.
Sex and nudity allowed at 15? Any sexual activity can be shown but
in most cases it doesn’t go into any strong detail.
What about drugs? At a certificated 15 drugs can be shown the
whole objective of the film shouldn’t be to promote or encourage
any misuse of drugs this is meant for example using instructions.
6. Caertificate;18
The 18 symbol means that the films with this is only available for
adults, no one under the age of 18 is allowed to watch or buy/rent
an 18 rated video.
Strong language? There is no limit on the frequent amount of times it
can be used whether that be in a aggressive manner.
Drugs? Drugs can be shown but the whole main objective of the film
should be any promotion or encouraging misuse of drugs.
Violence? Violence can be portrayed in detail also any strong
disturbing images are acceptable.
Sex and nudity?
7. Certificate; R18
The certificated category R18 are strictly for adults, of explicit work
including sex material involving adults, these film may only be
permitted for adults through licensed cinemas, however R18
certificated movies cannot be mailed.