Creative content

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This document summarizes the services of a creative content agency that has been in business since 1868. It has five main divisions including news, listings, photos/video, sports, and weather. The agency provides bespoke content solutions across a vast range of subjects for campaigns, positioning, and branding. It is known for high-quality content production and outsourcing. The agency delivers content across multiple platforms including digital, social, mobile, print, and broadcast.

Technology Business

News Agency since 1868 Newswire: 1,000,000 stories a year

We’re not just about news 5 Main Divisions: News Agency Listings Photo & Video Sports Meteo Group

Creative Content services Bespoke solutions

Creative Content services Specialist in vast range of subject matters

Creative Content services Key USP: Content production and Outsourcing

Creative Content services Reputation as trusted content creator “ Without your help, the public would be uninformed…”

Creative Content services Delivered multi-platform Digital Social Mobile Print Broadcast Slide 7

Positioning We work to your brief, as your seamless production partner.

Educate: Travel features + most subjects you can think of!

Fun: Video Visual media: TNR communications Engaging video and images Provide consultancy to help make best impact Publicity for Rabbids Go Home game launch on Wii: 37,665 hits on YouTube

Inform: Graphics Inform, entertain, drive traffic, increase dwell time and tie in with other content

Entertain: Puzzles with content in line with your campaign (one of largest puzzles suppliers to national and regional media!)

Inspire: Print Players Club Magazine: exclusive to PFA members lifestyle, fashion, travel & sports, through features and photos

Inform and engage: digital ,[object Object],[object Object],[object Object]

"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this presentation Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.

USE CASE: The Power of ESPN #MikeandMike Social Broadcasting

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The document discusses Google's branded entertainment offerings and strategies. It highlights that Google can help content providers, advertisers, and users by bringing relevant content to its platforms, making content discoverable across its large network, and leveraging the engaged community. The core principles are engaging the right audience and ensuring the user experience comes first. Examples are given of successful branded content campaigns on YouTube that reached large audiences.

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The document discusses the growth of social media and its benefits over traditional media. It notes that social media is expected to grow 34% in coming years, compared to 17% for traditional media. Social media offers lower costs, interactivity, targeted marketing and user-generated content. The document then describes solutions from Looppa to help businesses generate revenue from social media, including creating communities, tools for radio shows and TV producers, and products for publishers.

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1) David Scribner discusses Virgin Mobile Australia's social media strategy to build customer loyalty and engagement through anticipating customer needs, going beyond one-dimensional listening, and providing the best customer service. 2) He introduces "Doug", Virgin Mobile's social media campaign featuring a fictional rebel character, which was designed to create intrigue organically and drive acquisition through a phased approach without much initial paid media. 3) The results of the Doug campaign blew Virgin Mobile away with strong growth, translating the online engagement into real business outcomes.

We originally developed this report in 2015 at the beginning of the live streaming movement. The report was prescient then and is updated to include current data. Please reach out to us with your questions and comments: jon@americandreamermedia.com ABOUT US American Dreamer Media LLC is a digital marketing and promotions collective that creates connections and engagement with the intention to bring people closer to the characters, stories, brands, and issues that drive passionate responses. ABOUT JON BURK Jon Burk manages a creative consortium of media professionals and is heavily versed in marketing strategy, tech, branding, writing, production, and content optimization and develops, produces and activates digital content for a variety of forward thinking clients, typically in the entertainment or social impact space through American Dreamer Media LLC. Jon has partnered with Al Roker Entertainment to produce a number of studies and articles detailing digital content creation and distribution and is a frequent guest panelist at numerous trade shows and media events.

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This document provides credentials for a social media agency called Evolve. It summarizes the agency's services and tools for running social media campaigns and promotions. Evolve helps brands engage audiences on social platforms through experiences that drive word of mouth. It has worked with major Australian brands like Fiji Water and Sony to build communities and fan engagement through custom social strategies and apps.

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Coca Cola and CodeMasters used DataRoll technology from 140Fire to engage audiences and collect data from video ads. Coca Cola saw a 400% increase in click-through rates after adding dynamic polling from DataRoll. CodeMasters was able to collect 800,000 data points from viewers in one month through DataRoll, learning which game features interested which audiences. DataRoll provides the highest engagement rates in the industry for understanding viewers and measuring advertising effectiveness.

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Snapchat has recently opened to the public and businesses to add ads and on demand geofilters. Both the Ads and geo filter work for the business as a good for word-of-mouth - and creates an opportunity to be seen and used by people in the surrounding area or in your store. The on demand geofilters difference from the pre-made ones is that anyone can create an on-demand geofilter - people can now create the custom geofilter and submit it directly through the app. With the ads business are now able to schedule and create their post all on a mobile device or the computer to better help the businesses advertising to cut down cost and time. Snapchat is able to appeal to an everyday snapchat user and a business to create an inspirational experience.

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ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.

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Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results: Discover how marketers across verticals can utilize rich media within Facebook to connect with their consumers, increasing brand awareness, CTR, and engagement rates across mobile platforms. Learn how big brands can couple Facebook's unmatchable reach and targeting capabilities with dynamic and interactive creative to measure and understand user engagement within a social environment, going beyond "Likes."

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The Creative Media Team report summarizes their activities from the spring 2015 semester. They saw over 35,000 views on their website since its launch in August 2014. Their student helpdesk expanded to include students from other USC schools. They hosted various workshops and events on topics like Adobe software, career development, and digital detox. They also piloted certification courses and a converged journalism course. Plans for next semester include partnering with a PR firm, expanding certification courses, and a larger rollout of Bluehost website building.

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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...

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Creative content

1. Creative Content Services

2. News Agency since 1868 Newswire: 1,000,000 stories a year

3. We’re not just about news 5 Main Divisions: News Agency Listings Photo & Video Sports Meteo Group

4. Creative Content services Slide 7 PR Brand Engagement Fun Entertainment Information Positioning SEO Depth for your campaign, angled in tone, voice and imagery

5. Creative Content services Bespoke solutions

6. Creative Content services Specialist in vast range of subject matters

7. Creative Content services Key USP: Content production and Outsourcing

8. Creative Content services Reputation as trusted content creator “ Without your help, the public would be uninformed…”

9. Creative Content services Delivered multi-platform Digital Social Mobile Print Broadcast Slide 7

10. Positioning We work to your brief, as your seamless production partner.

11. Educate: Travel features + most subjects you can think of!

12. Brand engagement: Images 120,000 new images every year + 17m in archive across the web, in print, on billboards, planes, from meerkats.. … to KitKats!

13. Fun: Video Visual media: TNR communications Engaging video and images Provide consultancy to help make best impact Publicity for Rabbids Go Home game launch on Wii: 37,665 hits on YouTube

14. Inform: Graphics Inform, entertain, drive traffic, increase dwell time and tie in with other content

15. Entertain: Puzzles with content in line with your campaign (one of largest puzzles suppliers to national and regional media!)

16. Inspire: Print Players Club Magazine: exclusive to PFA members lifestyle, fashion, travel & sports, through features and photos

17.

18.

19.

20. Thank you

Editor's Notes

Hello The purpose of this presentation is: To tell you a bit about The Press Association And how we’re offering our journalistic background As a service for creative agencies I will give you you some background info on this service Tim and James will tell you more about betting & gaming content
UK National news agency since 1868 1,000,000 stories + 120,000 new images a year Owned by UK media companies London Headquarters + Offices: Leeds, Howden, India
For 130 years, we covered just the news. With the evolution of digital we have had to diversify as a business. We now have 5 different divisions: News agency, TV Listings, Pics and Video, Sports and Meteo group. Specialist image division: archive of 1M notorious images (examples) We are the largest UK Sports content provider Meteo Group weather forecasting is Europe’s largest weather company.
…tailor made for any type of platform
…tailor made for any type of platform
So we are looking to work with agencies as a seamless outsourcing partner, so that our services can form an integral part of a comprehensive campaign, just as content should.
7 million members Breakdown cover, car insurance, driving lessons and car inspections Tailored News Feed: Tailored News Feed journalists: draw on resource of skill and experience of PA motoring team. Whether covering fuel price increase, latest from formula 1, gvt car scrapping scheme, etc RAC receive relevant, targeted compelling content in form of 5 stories p day + image with each story – we have over 7 million images available to clients with 25,000 new ones each week Images cropped to exact requirements of RAC and delivered automatically with each story. SEO: trusted, relevant, tailored high quality content which search engines rely on Very important: unique, tailored content – not duplicated anywhere else Accurate, researched, checked down to the grammar also help with making content/your site trusted. TNF adds dynamic pages to your site: helps search engines regard your site as current Up to date site = trusted, authority site Feeds can be delivered to suit needs, i.e. when viewing figures are high or when users log in, etc Helps position them as one of top authorities on motoring in UK Providing over 65 clients with TNFs, including: Tiscali, PC World, Esure, Confused.com, Yell.com blogs. Target audience: in this case broad but can do a very specific audience

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Editor's Notes