Elizabeth Lye discusses using blogging and YouTube to engage level 5 students in an online module. She notes that individual student contributions were weighted at 25% and received good feedback and analysis. However, module debates presented possible issues with loose briefs and unpredictable discussions, requiring the module leader to start interesting threads. For future iterations, Lye suggests greater linking of the debate to other module assessments like group presentations and individual essays.

1. Blogging and Youtube to
engage level 5 students
Elizabeth Lye MSc MCIM FHEA
module

2. Engaged learning?

3. mobile communications…

4. • 25% individual weighting
• minimum 3 contributions
• great feedback from students
• good analysis and breadth - bringing in
wide range of theories
The Debate

5. possible issues…
• loose brief - unpredictable
– I encourage that self-selection but you need
to be comfortable with it
• module leader has to find an interesting
thread to start it off
• marking is interesting but you need to be
prepared for anything!

6. for next time
• greater link with other assessment on the module
• group debate presentation and individual essay

7. Thank you
Elizabeth Fulton Lye MSc MCIM FHEA
Senior Lecturer, Marketing
Business Development Manager, Taiwan
Course Leader, MSC International Marketing
Sheffield Business School
Sheffield Hallam University
City Campus
Sheffield S1 1WB
+ 44 114 225 4487
e.f.lye@shu.ac.uk