Sephora brand offers beauty products to women aged 18-55 across various countries. The products include makeup, skincare, fragrance, nail color, and hair care. To improve the customer experience and meet expectations, Sephora will create online content for hard-to-find products, ensure 24-hour customer service, and use websites and social media to market products and run promotions. Key performance indicators include opening new retail locations internationally and succeeding in the market as the top beauty brand supplier. The proposed budget allocates funds across video production, advertising, promotions, new stores, and social media partners.