E-MaMa Shop is an online blog shop that sells hard to find items in Singapore like Elmer's Glue, washi tape, modelling clay, and more. It aims to sell these products at cheaper prices than competitors while still maintaining quality. The business is requesting $200,000 in funding to purchase inventory and cover operating costs as it expects to make a $2 profit per item. It will target customers like children, bookstores, and design schools by marketing through social media and its website. The management team is led by a CEO and includes COOs, CMOs, CTOs, and CFOs who will run the daily operations and financials of the business.

1. Business Proposal
E- MaMa Shop

2. Value Proposition
● E- MaMa Shop is an online blog shop that
sells items that are hard and expensive to
find in Singapore.
● Items include Elmer’s Glue, Washi
Tape,Modelling Clay, Poppin Cookin, loom
bands and cute stickers.

3. Value Proposition
Reasons why consumers will buy Elmer’s Glue
● Elmer’s Glue is 100% safe for consumption.
● Kids can use them without adult
supervision.
● Easy to clean up when spilled.
● Available in all sorts of cartoon characters
to captivate the children

4. Value Proposition
Benefits of Washi Tape.
● Available in all sorts of colours and
decorative patterns.
● E- MaMa Shop is selling at a cheaper price
with the same quality.
● Washi Tape can be reused for a couple of
times. This help to save money and the
Earth.

5. Price of Washi Tape from Other Competitors

6. Price of Washi Tape For E- MaMa Shop

7. Revenue Model
We are looking at a profit of $2 per bottle of
Elmer’s Glue and $2 per bundle of Washi
Tape. The sum of money required is SGD
$200,000. The money will be used to deliver
products to consumers and also to buy the
products from consumers.

8. Market Opportunity
● Target audience for these products are
children, all types of bookstores and
designing schools like NAFA.
● Schools may also buy the products in bulk
for occasions like Children’s Day or Youth
Day.

9. Competitive Environment
● E- MaMa is the only shop selling these
products.
● Competitor is ‘MaMa Shop Online’ that sells
everything, from cooking oil to cosmetics.
● However, they do not sell stationeries.

10. Websites that appear on Google

11. Information on ‘MaMa Shop Online’

12. Competitive Advantage
● Since there is only ‘MaMa Store Online’, and
they do not sell similar things as us, there
are no competitors challenging E-MaMa
shop.
● No website are selling these products, thus
there is very little competition for E- MaMa
Shop.

13. Market Strategy
● These products are targeted at students of
designing schools and people who like doing
arts and crafts.
● Products can be sold by persuading
consumers and informing them about the
benefits of the products etc. the non toxic
Elmer’s Glue suitable for children.

14. Market Strategy
● E- MaMa Shop is using social media like
Facebook to gain traffic.
● Website has been created for consumers to
buy the products.

15. Facebook Page of E - MaMa Shop

16. Facebook Page of E - MaMa Shop

17. Website of E - MaMa Shop

18. Website Of E - MaMa Shop

19. Consumers’ Response towards our Website

20. Management Team
CEO - Caleb Tan
Chief Executive Officer. Leader of the
company.
COO - Faye Pow
Chief Operating Officer. Ensures that
everything is operating well.

21. Management Team
CMO - Lai Min
Chief Marketing Officer. Markets and sells
products made by the company.
CTO/CIO - Benjamin Ng
Chief Technology Officer. Ensures that the
website and facebook page of E - MaMa Shop is
working.

22. Management Team
CFO - Hoo Sze Loon
Chief Finance Officer. Takes care of the profit
and finance of the company.

23. End Of Presentation
Thank you for your kind attention. This is the
end of our proposal.
Done By:
Lai Min, Faye Pow, Hoo Sze Loon, Caleb Tan,
Benjamin Ng