Job-Applications.com Social Media Lesson Plan

http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com
Social Media Management
MANAGING YOUR ONLINE REPUTATION
BY DOUG CRAWFORD, SPHR, SHRM-SCP Job-Applications.com

http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
Popular Social Media Sites
 Facebook
 Twitter
 Google +
 LinkedIn
 Instagram
 Other
 YouTube, Vine, Flickr, etc.

Social Media and Job Hunting
 According to a survey conducted by Career Builder in 2012 of 2,303 hiring
managers and human resource professionals:
 2 in 5 employers use social media to screen candidates before an interview
 65% check to see if job seekers present themselves professionally
 Half do so to see if the candidate fits with company culture
 Around 45% said they wanted to check on a person’s qualifications

Did You Really
Post That?
Drinking and partying.
“Selfies” and texting while driving.

What Companies Don’t Want To See
 Photos of you in provocative or inappropriate situations.
 For example: criminal activities, using/posing with firearms, any lewd situations
 Evidence of excessive partying, drinking, or any illicit drug use.
 Bad-mouthing previous employers.
 Bigoted comments related to race, gender, or religion.
 Proof of lying about qualifications.
 Posting while you’re working.
 Poor grammar and spelling errors.
 Complaining about a job before you even start working there.

”
“
MAKE SURE ANY PROFILES YOU WRITE ARE FREE OF TYPOS, THE INFORMATION IS
COHERENT AND APPLICABLE TO YOUR INDUSTRY [OR JOB YOU’RE TRYING TO LAND],
AND YOUR PHOTOS PRESENT YOU IN A FAVORABLE LIGHT. YOU CAN VERIFY THE
APPLICABILITY OF THE INFORMATION BY CHECKING PROFILES OF OTHERS IN THE SAME
FIELD.
Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter
and Google+

It’s Not All Bad…
 Social Media can also help candidates land jobs:
 Well-crafted profiles project positive and professional images to potential
employers
 Profiles may also show creativity, well-rounded attitudes, or that the candidate
has great communication skills.
 Using social media correctly to network in a given field often encourages
recruiters
 How do I do that?
 Participating in group discussions
 Sharing industry-related articles
 Sharing expertise when appropriate

Facebook
 Still one of the most used social media sites
around the world.
 Easy to maintain a professional appearance
and build business relationships.
 Remains important to know and use security
settings correctly.
 Make yourself unsearchable on both
Facebook and Google.
 Restrict all of your information to friends only.
 Limit the access of any friends you don't want
to see everything (boss, coworkers, etc.).
 Always remember that the security settings
for any website aren’t necessarily foolproof.

LinkedIn
 Specifically designed for the business
community
 Allows registered members to establish and
document networks of people they know
and trust professionally.
 There are over 39 million students and
recent college graduates on LinkedIn.
They are LinkedIn's fastest-growing
demographic.
 Profile pages emphasize employment
history and education
 Utilizes professional network feeds and skill
endorsements

Twitter
 In the first quarter of 2015, there were over
300 million Twitter users worldwide.
 Tweets can easily be misconstrued, due
to the 140-character limit.
 User names reflecting actual identity work
well when networking professionally.
 Operating anonymously may allow for
more freedom in tweeting.
 Follow and retweet to establish
professional relationships.
 Link your Twitter account to both
professional Facebook and LinkedIn
pages.

Google +
 Operates almost as a combination or
mixture of Facebook, Twitter, and
LinkedIn
 Excellent for networking.
 Applicants have the ability to build circles
by following people and gaining followers
themselves
 Google + works well when job seekers
stick to industry-related and overall
professional postings.

Instagram
 Instagram allows users to take, edit, and
share photos and videos with others.
 Users may do so through Instagram’s own
platform or by linking to other social media
sites.
 The social media site has limited to no
networking potential.
 When linked to other social media,
inappropriate and vulgar posts may
dissuade employers.
 Similar to Facebook, restrict who sees your
Instagram posts.
 Become familiar with all security
precautions when using such sites.

Social Media Presence
 When companies can’t find you online, they may think the following:
 You're hiding something
 You aren't social-media savvy
 You have nothing to offer
 You just don't care
 So what if I just don’t have an online presence? Or want one?
 In the end, it means you’re going to have to work harder
 While networking offline still has its value, marrying the two together typically means better
results

So What Have We Learned?
 What are some popular social media
sites and how can they help the job
hunt?
 Why is LinkedIn so important?
 How can you use Facebook and
Twitter to network with others in the job
field?
 Why would you use Google + instead
of some of the other social media sites?
 Managing Professional Behaviors
Online
 What are some examples of
unprofessional behavior found on
social media profiles employers may
hold against a potential hire?
 What are some examples of improving
your social media presence?

Additional Resources
For more information about using the internet to find a job, check out the
following resources from Job-Applications.com:
http://www.job-applications.com/
http://www.job-applications.com/blog/
https://www.youtube.com/user/MrJobApplications
http://www.job-applications.com/video-library/
https://www.facebook.com/JobApplications

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