Amelia and her group decided to create a 6-part Digipak and divided it among the members. Amelia was responsible for the back cover and a page introducing the band members. She began by researching existing Digipaks and created mood boards. Her final designs included a back cover with the band name, album title, and song list. She also designed a page with pictures and profiles of each band member to meet the target audience of teenage girls. Amelia is pleased that her designs follow conventions of the pop genre and will appeal to fans.

1. Creating the Digipak
As a group we decided we wanted to do a 6-part Digipak. Therefore we
divided the Digipak up into two sections each:
Siobhan: Front Cover and Inside Panel
Bonnie: CD background and ‘Thank you’ Page
Amelia: Back Cover and ‘Meet the Girls’ Page
Here in this PowerPoint you will see my process of how I created both my
sections.
Amelia O’Callaghan

2. The first stage was to
research some existing
Digipaks, I have already done
some more in depth research
on my blog, which you can see
further down but I made
another moodboard to help
refresh what important
features were needed.

3. Here is my Digipak design, we each created one and then
our final Digipak was made through a collation of them all.
Amelia O’Callaghan

4. I then designed my final Digipak design
using simple PowerPoint just to
enable me to try out different fonts
and see which picture would be
appropriate to use. These designs are
on the next two slides.
1.Back Cover
2. ‘Meet The Girls’ Page
Amelia O’Callaghan

5. Wings
O.M.G
Wings
W
O.M
ings
Rather Y Than Me
ou
.G
Love Means Everything
Y Me, The W
ou, orld
Wings
W
Todayor Tomorrow
ings
Turn It Up!
Lets Dance
Beat
O.M.G
O.M
PartyTime
.G
Three Together
Wherever Y Are
ou
Don’t CryHoney
Don’t Forget Our Names
Oh Oh Why ® 2013 The copyright in this sound recording is owned by Syco Music
© 2013 Syco Music. This label copy information is the subject of copyright protection. All rights reserved. © 2013 Syco
Music. All rights of the producer and of the owner of the recorded work reserved. Unauthorised copying, public
Tim To Go
e performance, broadcasting, hiring or rental of this recording prohibited. Printed in EU. SDRM/Biem LC00149/509947830

6. irls s!
e g friend
th o Megan
eet tw
e to m and ly ! Age:19
anc r y ou ine to nd app
ch fo
i a s onl a Favourite Colour: Blue
W n ticket ly go s.com
IP Simp tition Favourite Animal: Dog
with V mp
e
gco Nicknames: Meg, Meggerz
.om
www Style Inspirations: BoHo, Summer
Fears: Snakes and Injections
Favourite Band/Artist: The Script Olivia
Gabby Age:19
Age:19 Favourite Colour:
Favourite Colour: Orange
Purple Favourite Animal:
Favourite Animal: Cat
Turtle Nicknames:
Nicknames: Livvy, Liv
Gab, Gabrielle Style Inspirations:
Style Inspirations: Hearts, Girly Girl
Rocky, 80’s Fears:
Fears: Cutting her hair,
Heights, Hospitals Spiders
Favourite Band/Artist: Favourite
Jessie J Band/Artist:
Taylor Swift

7. The writing down the sides I got from researched digipaks. I
like the idea of having the group name and main single written
down the side reinforcing what the album cover is for. The
picture also fit with the Pop genre and to enforce continuity
throughout the Digipak the pictures have been used on other
The average song slides.
titles in an album is When it came to the picture I
around 12/13. used the Quick Selection Tool.
Therefore I did 12 This allowed me to remove the
songs along with a pictures background and just
‘Bonus Track’. have the picture of the group. I
did the majority with the Quick
Selection Tool yet used the
For the background I magic Wand Tool to get rid of
created a new gradient particular colours.
on Photoshop. This
Although not all digipaks do, I
enabled me to use a
decided to use direct address
variety of ‘pink’ colours
pictures as I fee they connect
as these are the colours
with the audience more. The
associated with the Pop
long shot of the group also
genre. They also relate
shows them off more and the
to our target audience of
angle makes he photo more
11- 16 year old girls.
interesting.
To make the photos look a
I included the producing
better quality I fiddled with the
companies logo as that
lighting settings in order to
was on my checklist of
make the picture more
what needed to be on the
luminated. I also got rid of any
back cover from the
blemishes to the skin that were
research I did before
really obvious as these would
making this product.
not normally be seen on
celebrities.
I looked up what other back covers had when it came to the
producing rights on their back covers – I followed the same Barcodes also appear
template yet made the rights appropriate for O.M.G and Syco on all digipaks so I
Music producers. added one to ours.

8. For the background I created a new gradient on I wanted this page to appeal
Photoshop. This enabled me to use a variety of to our target audience of
‘pink’ colours as these are the colours associated 11-16 year old girls.
Many digipaks include a with the Pop genre. They also relate to our target Therefore I made the page
competition or quiz audience of 11- 16 year old girls. very colourful and ‘fun’
question in order to win looking.
something from the
band. Due to this I I made the title of the page
created a chance to clear and obvious, the
meet the girls. By putting curved effect highlights the
the opportunity in a idea that it isn't perfect.
shape such as this it not Which is what the group
only catches the eye of promote – be yourself! I
the target audience but made the title curved by
fits with the genre. using the text tool and then
going into the features.
Although not all digipaks
do, I decided to use direct For lots of the
address pictures as I fee text I added many
they connect with the layers to make
audience more. The long the words stand
shot of the group also out. I also used
shows them off more and different fonts for
the angle makes he photo each member as
more interesting. the fonts help to
reinforce what
When it came to the their profile says
picture I used the about them.
Quick Selection Tool.
This allowed me to
remove the pictures
background and just
have the picture of the
group. I did the majority
with the Quick
Selection Tool yet used To make the photos look a better quality I fiddled with the
the magic Wand Tool lighting settings in order to make the picture more luminated.
to get rid of particular I also got rid of any blemishes to the skin that were really
colours. obvious as these would not normally be seen on celebrities.

9. I am very pleased with my final
Digipak designs. I feel that they
conform to the traditional Pop
genre conventions and will be
successful in appealing to my
target audience.
Amelia O’Callaghan

10. I am very pleased with my final
Digipak designs. I feel that they
conform to the traditional Pop
genre conventions and will be
successful in appealing to my
target audience.
Amelia O’Callaghan