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Andy Crestodina — The Value of Influencer Marketing

The document discusses the value of influencer marketing and highlights a campaign called 'the cheese sauce challenge' featuring five chefs competing with their recipes. It suggests that people tend to overvalue easily visible metrics. The discussion appears to focus on distinguishing between social and search marketing effectiveness.

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@crestodina #event Social vs. Search The value of influencer marketing
Look, mom! Google shared me!!
The results…
@crestodina #event We overvalue the things we can easily see
@crestodina #event So then what IM campaign would have the highest value??
@crestodina #event The Cheese Sauce Challenge 5 chefs, 5 recipes …One Winner

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Andy Crestodina — The Value of Influencer Marketing