The customer journey experience - ibtm 2017Silke Hoersch
We are moving from a brand centric to a customer centric approach. How can the customer journey of delegates and organizers be enhanced? What technology exists and what are the requirements of our customers?
Event App for Recruitment & Networking - Scanshake for OrganizersAatir Abdul Rauf
Scanshake is a mobile and web platform that enables organizations to boost engagement between exhibitors and attendees. For example, if you're conducting a recruitment event like a job fair or career fair, Scanshake will enable employers to capture job seeker resumes and data with a simple scan of a QR code (instead of collecting a cumbersome pile of paper-based resumes).
On the other hand, job seekers and attendees get contact cards of every exhibitor that scan their code. This gives them a great event experience as they have a means to follow-up after the event.
Organizers can setup, organize and configure the event through a handy back-end system. They can monitor the profiles exhibitors/employers scanned, shortlisted and tagged. This helps them assess how effective the event was and what kind of value was afforded to stakeholders.
This document provides tips for meeting planners to effectively negotiate hotel room rates. It advises planners to share key information about their event upfront to strengthen their negotiating position. This information includes details on attendance numbers, event goals and objectives, room block needs, and past event history. Providing a comprehensive request for proposal makes the sales process more efficient. It allows hotels to better understand the event's value and tailor their proposals to meet the planner's specific goals. Overall, the document encourages transparency to facilitate a collaborative relationship between planners and hotels for mutually beneficial outcomes.
The document discusses an internship opportunity with a tourism company focused on sales and marketing. The intern would gain exposure to the tourism industry and learn sales and marketing strategies by tapping potential markets, creating leads, designing itineraries, promoting products, and performing competitive analysis. Responsibilities would include aggressive marketing campaigns, sales calls, generating bookings and revenue, and ensuring customer satisfaction. The goal is to learn about the industry and sales/marketing processes.
1. Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years specifically in mobile.
2. Mobile usage is increasing significantly and becoming the primary way that many consume media, with 10% of media time now spent on mobile devices compared to only 7% spent reading print.
3. Mark Brill provides five free things companies can do to better engage mobile users including optimizing for mobile websites and search, connecting mobile to other marketing efforts, engaging existing customers on mobile, and leveraging location-based opportunities.
Engage with our Digital Community - Charlotte Crossleybigcatgroup
The Birmingham Science Park Aston (BSPA) is the third oldest science park in the UK. Owned by Birmingham City Council, BSPA is located on a 14 acre urban site and aims to create a science park for 2020 with a 21st century environment for entrepreneurs. BSPA consists of Faraday Wharf Innovation Centre, iCentrum, and Digital Plaza Birmingham. It focuses on connecting, communicating, collaborating and creating through digital technologies and communities rather than physical location.
This document outlines the costs and potential return on investment of a marketing campaign by MOO Agency to promote their bill payment app DodgeBill at several universities. The campaign costs total £9,000 and include student ambassadors, flyers, an app game development, and prizes. With an estimated student population of 87,000 across three universities, and a predicted 6% conversion rate, the campaign could generate 5,220 new users. At a cost of £9,000, this equates to £1.91 per new customer acquired. The goals of the campaign are to increase brand awareness, grow a fan base, and drive sales through simple and effective promotional tactics.
The document describes a proposed mobile app called Glide that would provide bill payment reminders and account balances for students. It suggests promoting the app through student publications, websites, and QR codes. The budget includes a competition for a software engineer and relatively low-cost advertising such as on Facebook. The goal is to help students manage bills so they can focus on their studies.
The customer journey experience - ibtm 2017Silke Hoersch
We are moving from a brand centric to a customer centric approach. How can the customer journey of delegates and organizers be enhanced? What technology exists and what are the requirements of our customers?
Event App for Recruitment & Networking - Scanshake for OrganizersAatir Abdul Rauf
Scanshake is a mobile and web platform that enables organizations to boost engagement between exhibitors and attendees. For example, if you're conducting a recruitment event like a job fair or career fair, Scanshake will enable employers to capture job seeker resumes and data with a simple scan of a QR code (instead of collecting a cumbersome pile of paper-based resumes).
On the other hand, job seekers and attendees get contact cards of every exhibitor that scan their code. This gives them a great event experience as they have a means to follow-up after the event.
Organizers can setup, organize and configure the event through a handy back-end system. They can monitor the profiles exhibitors/employers scanned, shortlisted and tagged. This helps them assess how effective the event was and what kind of value was afforded to stakeholders.
This document provides tips for meeting planners to effectively negotiate hotel room rates. It advises planners to share key information about their event upfront to strengthen their negotiating position. This information includes details on attendance numbers, event goals and objectives, room block needs, and past event history. Providing a comprehensive request for proposal makes the sales process more efficient. It allows hotels to better understand the event's value and tailor their proposals to meet the planner's specific goals. Overall, the document encourages transparency to facilitate a collaborative relationship between planners and hotels for mutually beneficial outcomes.
The document discusses an internship opportunity with a tourism company focused on sales and marketing. The intern would gain exposure to the tourism industry and learn sales and marketing strategies by tapping potential markets, creating leads, designing itineraries, promoting products, and performing competitive analysis. Responsibilities would include aggressive marketing campaigns, sales calls, generating bookings and revenue, and ensuring customer satisfaction. The goal is to learn about the industry and sales/marketing processes.
1. Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years specifically in mobile.
2. Mobile usage is increasing significantly and becoming the primary way that many consume media, with 10% of media time now spent on mobile devices compared to only 7% spent reading print.
3. Mark Brill provides five free things companies can do to better engage mobile users including optimizing for mobile websites and search, connecting mobile to other marketing efforts, engaging existing customers on mobile, and leveraging location-based opportunities.
Engage with our Digital Community - Charlotte Crossleybigcatgroup
The Birmingham Science Park Aston (BSPA) is the third oldest science park in the UK. Owned by Birmingham City Council, BSPA is located on a 14 acre urban site and aims to create a science park for 2020 with a 21st century environment for entrepreneurs. BSPA consists of Faraday Wharf Innovation Centre, iCentrum, and Digital Plaza Birmingham. It focuses on connecting, communicating, collaborating and creating through digital technologies and communities rather than physical location.
This document outlines the costs and potential return on investment of a marketing campaign by MOO Agency to promote their bill payment app DodgeBill at several universities. The campaign costs total £9,000 and include student ambassadors, flyers, an app game development, and prizes. With an estimated student population of 87,000 across three universities, and a predicted 6% conversion rate, the campaign could generate 5,220 new users. At a cost of £9,000, this equates to £1.91 per new customer acquired. The goals of the campaign are to increase brand awareness, grow a fan base, and drive sales through simple and effective promotional tactics.
The document describes a proposed mobile app called Glide that would provide bill payment reminders and account balances for students. It suggests promoting the app through student publications, websites, and QR codes. The budget includes a competition for a software engineer and relatively low-cost advertising such as on Facebook. The goal is to help students manage bills so they can focus on their studies.
The document discusses the key elements that go into developing an event concept, including the event vision, objectives, audience, budget, and metrics. It covers determining the event format, tone, theme, title, and venue. The event manager uses the vision and audience profile to draft the event concept, which includes creative elements like the format, experience, and activities to achieve the objectives and engage the audience. Developing the scope involves gathering information needed to start planning and define what will deliver a successful event meeting stakeholder requirements.
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
The document discusses Kruidvat's cross-channel loyalty program. Kruidvat is a large health, beauty, and lifestyle retailer in Benelux with 980 stores. The loyalty program aims to increase customer loyalty and learn from customer interactions. It profiles customers into segments based on lifestyle personas and product categories. The program generates daily loyalty offers tailored to each customer's segment and sends them across channels like email, mobile, and stores. It also discusses tactics like customer profiling to build rich customer profiles and using a phased roadmap with quick wins to guide the digital and CRM strategy.
Chapter 4 Package Tour Development (Travel Agency & Tour Operations)Md Shaifullar Rabbi
The document discusses various topics related to tourism research and planning group trips. It provides information on conducting destination research, researching a travel destination before visiting, planning group trips, tourism marketing strategies, and the roles and responsibilities of tour guides. Some of the key points discussed include methods for conducting destination brand research, tips for planning travel itineraries and group trips, important considerations for organizing group trips, and the typical duties of a tour guide.
IBTM 2016: How venues stand out of the competition - 5 strategies to support ...Silke Hoersch
The document discusses 5 strategies for venues to support event planners and stand out from competition. It outlines key requirements of event planners, including innovative meeting formats, catering options, marketing support, quick RFP response times, and demonstrating ROI. The strategies discussed are providing a variety of meeting spaces, flexible furniture, technology options, healthy food and well-being services, digital marketing support, streamlined RFP processes, and tools for quantifying and qualifying event ROI. Collaboration between venues and planners is emphasized throughout.
Learn to maximize programmatic advertising in a volatile, uncertain, complex and ambiguous (VUCA) business environment. Hear from Jonathan Wan, former Director of Customer Experience, Data Analytics and Global Marketing at Japan Airlines, about how programmatic advertising was used to meet revenue targets during the COVID-19 pandemic. Uncover tried and true best practices to adopt, pitfalls to avoid and plan for the future with the latest developments in programmatic advertising.
This document outlines the key aspects of event management including types of events, definitions, organizational structures, planning processes, and post-event activities. It discusses corporate and private events and defines event management. The planning process involves creating a concept, developing budgets, selecting venues, coordinating suppliers and speakers, creating marketing strategies, and managing risks. Post-event activities include evaluations to improve future events and properly shutting down.
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
The victorian public libraries presentationLibmark
Federation Square is a major civic and cultural space in Melbourne with numerous indoor and outdoor performance and exhibition venues. It hosts over 2,400 activities annually across its various public spaces. The document outlines Federation Square's facilities, programming principles, and approach to event management which includes a focus on risk assessment and ensuring events are delivered safely.
Events management primer for TESDA Evaluationrreglos
The document discusses event management. It defines an event as something that happens at a specific time and place, involving people or things. Event management is applying skills to organize a focused event for an audience to achieve an objective. Common characteristics of events are that they are unique occurrences with limited duration, happening live for a purpose planned by groups. An event manager's role is to make events happen through planning, coordinating, and evaluating. The document also covers types of events, the five Ws and an H of event planning, components of an event budget like revenues and expenses, and sources of revenue for events.
Now What? How to Execute on your Customer Experience Strategysuitecx
Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.
Venyoo - putting your stadium on the mapTeamVenyoo
The document summarizes Venyoo, a startup that aims to become the leading mobile map provider for venues like stadiums, theme parks, and malls. It provides real-time, customized mobile maps and guides to help visitors navigate venues and find amenities. Venyoo sees opportunities in bringing indoor location and mobile mapping technologies to large venues, which currently lack tools to understand customer behavior. Its solution includes personalized maps, routing, recommendations, and analytics to improve the customer experience and generate new revenue streams for venues. The founders are seeking $750k in seed funding to develop the product and marketing.
Peter Hoffmann is seeking a position utilizing his experience in event trade show management and experiential marketing. He has over 20 years of experience managing all aspects of events from concept and budgeting to logistics, set design, vendor coordination, and producing/directing media requirements. He has worked on many promotional, branding, and product launch events for companies in various industries.
As companies come out of the recessionary environment, the buzz in the air is about ‘business transformation’— the ability to achieve breakthrough business value by aligning IT, business processes, and global sourcing in unique ways. The Global Services Conference 2011 brings together industry experts to discuss the forces which will define the next generation of services delivery and enable business transformation, and presents actionable propositions to leverage them. Join us to understand the forces which will shape your business tomorrow and experience the transformational power of global sourcing!
This document discusses geotourism and an organization's efforts to promote sustainable tourism through online maps and stories of places. It outlines several projects around the world that have been completed or are underway, as well as metrics to measure their success. The organization aims to enhance their website and mapguide products, improve distribution, acknowledge sustainability through partnerships, and create a national online geotourism atlas.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
1. The document outlines a proposed project to develop a visitors center for a business sector to highlight its culture, history, and natural resources.
2. It discusses conducting research like site surveys, interviews, and meetings to understand requirements and make recommendations.
3. The project would create an interpretive plan for the visitors center incorporating cultural and environmental programming to educate visitors in a compelling way and develop a sustainable business model.
Contextual Messaging in Action - StrongView Digital Marketing WebinarStrongView
The increased availability of real-time data and innovative approaches for harnessing it are enabling email marketers to engage in more contextually relevant messaging than ever before. The winners in this new context-driven world of digital marketing will be the brands who are able to execute messaging relevant to their customers’ current contexts at the moment of engagement.
Katrina Conn, StrongView's Vice President of Marketing Services, takes a deep dive into how contextual messaging is taking personalization to the next level by going beyond profile and purchase data to include real-time contextual information like location, weather, device type and other external inputs. Plus, see these strategies in action with examples from brands successfully integrating contextual marketing into their email programs.
This webinar took place on 12/11/2014. A full audio/visual recording of the event can be found at: http://www.strongview.com/resources/webinars/contextual-messaging-in-action
How to Build Products for Global Customers by Amazon Sr PMProduct School
From this presentation you will find out how to John Sasidharan Senior Product Manager at Amazon navigates cross-border environment, creates cross-marketplace synergies while building products and avoids the analysis paralysis while building products for global audience and much more!
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The document discusses the key elements that go into developing an event concept, including the event vision, objectives, audience, budget, and metrics. It covers determining the event format, tone, theme, title, and venue. The event manager uses the vision and audience profile to draft the event concept, which includes creative elements like the format, experience, and activities to achieve the objectives and engage the audience. Developing the scope involves gathering information needed to start planning and define what will deliver a successful event meeting stakeholder requirements.
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
The document discusses Kruidvat's cross-channel loyalty program. Kruidvat is a large health, beauty, and lifestyle retailer in Benelux with 980 stores. The loyalty program aims to increase customer loyalty and learn from customer interactions. It profiles customers into segments based on lifestyle personas and product categories. The program generates daily loyalty offers tailored to each customer's segment and sends them across channels like email, mobile, and stores. It also discusses tactics like customer profiling to build rich customer profiles and using a phased roadmap with quick wins to guide the digital and CRM strategy.
Chapter 4 Package Tour Development (Travel Agency & Tour Operations)Md Shaifullar Rabbi
The document discusses various topics related to tourism research and planning group trips. It provides information on conducting destination research, researching a travel destination before visiting, planning group trips, tourism marketing strategies, and the roles and responsibilities of tour guides. Some of the key points discussed include methods for conducting destination brand research, tips for planning travel itineraries and group trips, important considerations for organizing group trips, and the typical duties of a tour guide.
IBTM 2016: How venues stand out of the competition - 5 strategies to support ...Silke Hoersch
The document discusses 5 strategies for venues to support event planners and stand out from competition. It outlines key requirements of event planners, including innovative meeting formats, catering options, marketing support, quick RFP response times, and demonstrating ROI. The strategies discussed are providing a variety of meeting spaces, flexible furniture, technology options, healthy food and well-being services, digital marketing support, streamlined RFP processes, and tools for quantifying and qualifying event ROI. Collaboration between venues and planners is emphasized throughout.
Learn to maximize programmatic advertising in a volatile, uncertain, complex and ambiguous (VUCA) business environment. Hear from Jonathan Wan, former Director of Customer Experience, Data Analytics and Global Marketing at Japan Airlines, about how programmatic advertising was used to meet revenue targets during the COVID-19 pandemic. Uncover tried and true best practices to adopt, pitfalls to avoid and plan for the future with the latest developments in programmatic advertising.
This document outlines the key aspects of event management including types of events, definitions, organizational structures, planning processes, and post-event activities. It discusses corporate and private events and defines event management. The planning process involves creating a concept, developing budgets, selecting venues, coordinating suppliers and speakers, creating marketing strategies, and managing risks. Post-event activities include evaluations to improve future events and properly shutting down.
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
The victorian public libraries presentationLibmark
Federation Square is a major civic and cultural space in Melbourne with numerous indoor and outdoor performance and exhibition venues. It hosts over 2,400 activities annually across its various public spaces. The document outlines Federation Square's facilities, programming principles, and approach to event management which includes a focus on risk assessment and ensuring events are delivered safely.
Events management primer for TESDA Evaluationrreglos
The document discusses event management. It defines an event as something that happens at a specific time and place, involving people or things. Event management is applying skills to organize a focused event for an audience to achieve an objective. Common characteristics of events are that they are unique occurrences with limited duration, happening live for a purpose planned by groups. An event manager's role is to make events happen through planning, coordinating, and evaluating. The document also covers types of events, the five Ws and an H of event planning, components of an event budget like revenues and expenses, and sources of revenue for events.
Now What? How to Execute on your Customer Experience Strategysuitecx
Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.
Venyoo - putting your stadium on the mapTeamVenyoo
The document summarizes Venyoo, a startup that aims to become the leading mobile map provider for venues like stadiums, theme parks, and malls. It provides real-time, customized mobile maps and guides to help visitors navigate venues and find amenities. Venyoo sees opportunities in bringing indoor location and mobile mapping technologies to large venues, which currently lack tools to understand customer behavior. Its solution includes personalized maps, routing, recommendations, and analytics to improve the customer experience and generate new revenue streams for venues. The founders are seeking $750k in seed funding to develop the product and marketing.
Peter Hoffmann is seeking a position utilizing his experience in event trade show management and experiential marketing. He has over 20 years of experience managing all aspects of events from concept and budgeting to logistics, set design, vendor coordination, and producing/directing media requirements. He has worked on many promotional, branding, and product launch events for companies in various industries.
As companies come out of the recessionary environment, the buzz in the air is about ‘business transformation’— the ability to achieve breakthrough business value by aligning IT, business processes, and global sourcing in unique ways. The Global Services Conference 2011 brings together industry experts to discuss the forces which will define the next generation of services delivery and enable business transformation, and presents actionable propositions to leverage them. Join us to understand the forces which will shape your business tomorrow and experience the transformational power of global sourcing!
This document discusses geotourism and an organization's efforts to promote sustainable tourism through online maps and stories of places. It outlines several projects around the world that have been completed or are underway, as well as metrics to measure their success. The organization aims to enhance their website and mapguide products, improve distribution, acknowledge sustainability through partnerships, and create a national online geotourism atlas.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
1. The document outlines a proposed project to develop a visitors center for a business sector to highlight its culture, history, and natural resources.
2. It discusses conducting research like site surveys, interviews, and meetings to understand requirements and make recommendations.
3. The project would create an interpretive plan for the visitors center incorporating cultural and environmental programming to educate visitors in a compelling way and develop a sustainable business model.
Contextual Messaging in Action - StrongView Digital Marketing WebinarStrongView
The increased availability of real-time data and innovative approaches for harnessing it are enabling email marketers to engage in more contextually relevant messaging than ever before. The winners in this new context-driven world of digital marketing will be the brands who are able to execute messaging relevant to their customers’ current contexts at the moment of engagement.
Katrina Conn, StrongView's Vice President of Marketing Services, takes a deep dive into how contextual messaging is taking personalization to the next level by going beyond profile and purchase data to include real-time contextual information like location, weather, device type and other external inputs. Plus, see these strategies in action with examples from brands successfully integrating contextual marketing into their email programs.
This webinar took place on 12/11/2014. A full audio/visual recording of the event can be found at: http://www.strongview.com/resources/webinars/contextual-messaging-in-action
How to Build Products for Global Customers by Amazon Sr PMProduct School
From this presentation you will find out how to John Sasidharan Senior Product Manager at Amazon navigates cross-border environment, creates cross-marketplace synergies while building products and avoids the analysis paralysis while building products for global audience and much more!
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Your Online Visibility - Fernando Angulo
International Confex 2014
1. How the agency through a live experience have enhanced
that brand or delivered a sales uplift - the event marketers
guide to a successful experiential campaign
7. UNDERSTANDING THE BRIEF
OVERVIEW
— The Fair were engaged to manage a promotional showcase of Malaysian
culture. Celebrating all the best the destination has to offer including
exciting dance performances and tantalising Malaysian food and drinks.
The event gave tour operators and media a taste of Malaysia following a
busy day at the World Travel Market
DELIVERY
— Full live event management Health and Safety management
— Risk Assessments
— Managing logistics for all elements of the event
— Curated multiple presentation inputs, staging, music and lighting and
show calling
— Third party supplier negotiation
— Call sheet management
RESULTS
— Over 400 people attended the evening
— Effective build of a wide variety of stage set elements
— Event schedule delivered on time and in line with call sheet, taking
in to consideration changes and additions to the programme
— Successful implemented health and safety alongside the event
management
8. LUCRATIVE LOCATIONS
— The science behind targeting a specific audience
— Location mapping
— Venue database
— ‘Lucrative Locations’
21. VALUE EXCHANGE
— Date capture at point-of-experience
— Value exchange
— Keep it brief
— Remain relevant and follow-up quickly
— Consumer conversation must be continued
CRM Cycle
Bespoke
message
29. MEASUREMENT
Test - Interviewed when leaving the stand
Control - Interviewed away from the stand
Sub Group 1
Test group Existing Customers
Sub Group 3
Control group Existing customers
Sub Group 2
Test group none customers
Sub Group 4
Control group none customers
34. CONTACT
NICK MORGAN | GROUP CEO
N.MORGAN@BCGUK.COM | 020 8981 8807 | WWW.BIGCATGROUP.CO.UK
WWW.WEARETHEFAIR.COM
OLIVER BURGOYNE | GROUP CSD
OLIVER@HOUSEOFEXPERIENCE.CO.UK | 020 8981 8807 | WWW.BIGCATGROUP.CO.UK
WWW.HOUSEOFEXPERIENCE.CO.UK