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The RiX Factor - Make the most of your destination
The document discusses the evolving nature of tourism and customer experience, emphasizing the importance of creating memorable experiences for travelers through effective event management and marketing strategies. It highlights best practices in destination management, market segmentation, and the role of social media in engaging customers. The ultimate goal is to turn each traveler into an ambassador for the destination, enhancing its attractiveness and brand perception.
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The RiX Factor - Make the most of your destination
- 1. THE RIX FACTOR MAKETHE MOST OUT OF YOUR DESTINATION
- 2.
- 9. TOURISM, TRAVEL ANDTRAVELLER ARE NOT THE SAME ANYMORE LOW COST FLIGHT WEB ACCESS SOCIAL MEDIA HAVE DRAMATICALLY CHANGE OUR WORLD
- 10. ALMOST ANYONE CANNOW BE INFOMED BE INFLUENCED TRAVEL INDEPENDENTLY
- 11. REASONS TO TRAVEL BUSINESS LOVE& FAMILY EDUCATION PASSIONS ALL EQUALLY WORTH
- 13. THE CUSTOMER EXPERIENCE «Amental journey that leaves the customer with memories of having performed something special, having learned something or just having fun» IMPRESS Prospect client is “captured” by the signals that suggest an «experience» EXPLORE Client start “exploring” all the possibilities that might be «experienced» LIVE Client lives the «experience» and make the most out of it MEMORY Client remember the «experience» and wish to share it with its pairs TOO OFTEN, TOO MUCH
- 14. THE CUSTOMER EXPERIENCE COMPETITIVE ANALYSIS OF EACH DESTINATION UNIQUENESS & VALUE PROPOSITION MARKET SEGMENTATION DESIGN OF WOW FACTORS AND EXPERIENCE STRATEGY DEFINITION OF THE ‘EXPERIENCE CIRCLE’ AND EXPERIENCE TOUCHPOINTS DETAILED DESIGN OF EXPERIENCE TOUCHPOINTS
- 15.
- 16. TOURISM EXPERIENCE: BESTPRACTICE/1 VALSUGANA, NORTHERN ITALY
- 17. TOURISM EXPERIENCE: BESTPRACTICE/2 LOOKALS - ITALY
- 18. THE MOST AMAZINGEXPERIENCE!
- 19. REPRESENTS THE RECOGNITION OFA SET OF VALUES THE OPPORTUNITY TO SET IN MOTION A VALUABLE PROCESS OF FURTHER DEVELOPMENT A CHANCE TO INCREASE ATTRACTIVENESS AND BRAND PERCEPTION
- 20. YOUR GOAL: EACH TRAVELLER,AN AMBASSADOR!
- 21. EVENTS & DESTINATION EVENTSOBEY DIFFERENT NEEDS Fight the ‘low season syndrome’ Enable a ‘long tail’ concept Allow economic diversification Boost country global image Enhance community identity and pride
- 22.
- 23. EVENTS COMBINATION OF FACTORS …ORGANIZEDso to generate an OFFER which is CONSISTENT COHERENT OMOGENEOUS CLEAR & EASY (enough to steer buyers’ choice)
- 24. HOW TO EVENT MANAGEMENTAS A ‘SYSTEM’ INTERNAL Events as a business ‘ecosystem’ EXTERNAL Events as a system of people an relations
- 25. Combine needs Value Chain Quality standards Dialogue Involve new partners Involve Stakeholders COORDINATION Sales Organization Training PROMOTION Build astrong image Know the demand External Communication Communication policy International relations International projects
- 26. EVENTS AS ABUSINESS ECOSYSTEM MAPPING Market – Customer – Resources - Competences COLLABORATION From ‘individual’ to ‘common’ EXPERTISE From ‘personal’ to ‘shared’ Enhance community identity and pride
- 27. EVENTS AS ABUSINESS ECOSYSTEM ADVANTAGES & BENEFITS COORDINATION Gathers products and actors PROMOTION Optimized budgeting SALES Sole customer interface TRAINING Leverage of skills and core competences INNOVATION TIP: A ‘SERVICE DESIGN’ APPROACH
- 28. INNOVATION TIP: ‘SERVICEDESIGN’ APPROACH A METHODOLOGY that uses process and tools developed for product design to help define and IMPLEMENT SERVICES, too Boasts an HOLISTIC, USER-CENTERED approach that benefit both organizations and their relation with the market
- 29.
- 30. HOW TO EVENT MANAGEMENTAS A ‘SYSTEM’ INTERNAL Events as a business ‘ecosystem’ EXTERNAL Events as a system of people an relations
- 31. HOW TO OLD TOURISM NEWTOURISM
- 32. INNOVATION TIP: ‘EXPERIENCEDESIGN’ OLD TOURISM NEW TOURISM Paid holidays Attention to Sustainability Economic growth Informed, demanding clients Cheap Charter Flights Experience Inspired Sun Lust Tourists Integration Mass Tourism – Package Tours Mobile Technologies Large Companies & Operators Social Communication FROM PRODUCT TO EXPERIENCE OBEY THE NEED – EASY TO USE – SUPPORTED - AUGMENTED
- 33. INNOVATION TIP: KEYWORDS CO-DESIGN– STORYTELLING – EXPERIENCE – PERCEPTION INNOVATE YOUR PRODUCT INNOVATE YOUR COMMUNICATION KEEP THE USER INNOVATE YOUR RELATION CENTRAL KEEP ADAPTING AND CREATING ALWAYS
- 34. PRODUCT INNOVATION KNOW YOURCUSTOMERS!
- 35. COMMUNICATION INNOVATION A WEBSITEIS NOT ENOUGH GOOGLE ADV IS NOT ENOUGH BOOKING.COM IS NOT ENOUGH GO GET YOUR CLIENTS WHERE THEY ARE GET OUT ON THE WEB!
- 36.
- 37. RELATION INNOVATION COMMUNICATION ISA ‘TWO WAY’ RELATION SOCIAL MEDIA STRATEGY BLOG TOURS ‘LOCALS’ ENGAGEMENT ‘LATVIANS ABROAD’ ENGAGEMENT LISTEN – DO – TEST - IMPLEMENT - REPEAT
- 38. GET THE RIGHTTOOL MOBILE IS KING BE THERE KNOW WHO TALKS ABOUT YOU DEVELOP YOUR OWN TOOLS
- 39. GET THE RIGHTTOOL
- 41. INNOVATION TIP: REPEAT! SUCCESSFULSTORIES ARE WORTH REPEATING ***** (Unsuccessful stories are worth remembering)