The document discusses how digital has changed brand experiences and expression. It notes that digital interactions are now the primary context for brands, occurring across websites, email, social media, mobile and more. This fragments brand experiences into many shorter moments. The traditional approach of developing brand guidelines focused on print artifacts does not translate well to digital. Instead, the document suggests a "digital-first" approach where brands are designed from the start with digital contexts and capabilities in mind, considering logos, colors, fonts, imagery, interactions and more. This helps ensure a consistent brand experience across all channels.