The document discusses the importance of information architecture, specifically services taxonomies, for digital experiences. It provides an overview of what a services taxonomy is and how it impacts other aspects of a website. The document then shares one company's experience developing a new taxonomy, including establishing a strategy, testing terms with stakeholders, and iterating the structure based on feedback. Emphasis is placed on taking a strategic and user-centered approach to taxonomy work.
Taming Your Services Taxonomy: Strategic IA for Great UXJessica DuVerneay
Manager of UX Strategy Jessie DuVerneay explores the foundation that can make or break a website – information architecture, and more specifically, services taxonomy. DuVerneay combines her love of library science with UX principles to explain the importance of these website building blocks, sharing strategies on how to get started.
Lets reaffirm what digital transformation means for our everyday lives, how you can create a global content strategy that works best for your business, and why machine learning is the path to relevance and competitive advantage.
• Digital transformation is a requirement, not a choice
• The right global content strategy is everything
• Humans need machines but machines need humans too
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
For decades, we have aspired to deliver the right content in the right format and touchpoint at the right time to the right customers. But, the data needed to drive it often lagged behind our aspirations. We have been stuck in a cocoon of delays, indefinitely held in an awkward state somewhere between caterpillar and butterfly.
But, today, data and technology have largely caught up to our aspirations. It’s time to break free of our cocoon and fly. This presentation will explain how putting data into a system of content intelligence makes content delivery decisions smarter, more efficient–and ultimately more effective.
• learn what content intelligence is and why it’s beneficial
• discover a 3-step process for establishing content intelligence
• see examples of using content intelligence to elevate content delivery
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
Slides from a webinar Milan Guenther gave October 2021.
A Service Designer's journey to delivering breakthrough experiences through impact on the enterprise
Severin is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.
But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?
Design at scale is hard. In this session, Milan will show how Severin reengages his co-creators to tackle the true scope of the change required, including organisation, operations, and ecosystem partners. Using a set of recurring patterns and a set of maps, they open the conversation to the target Enterprise Design: what we can do, where to go next, and what to change to get there. And ultimately, how to deliver on their ambitious vision for a better service.
You will learn:
- How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
- Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
- How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders
UXPA 2021: The basics of taking on government contracts and doing UX work for...UXPA International
Presented by Cory Lebson and Carla Briceno. Maybe you’re doing business development for a company that’s interested in US Federal or state government contracting. Or maybe you’re a micro-business or freelancer wanting to take on subcontracts from a prime. Or maybe you’re an individual who wants to be employed by an agency that is doing government work. Know that there is a place for you and a lot of government UX work that needs to get done! We’ll explore what it means to be a government contractor as well as how you find that contract work. We’ll look specifically at where UX efforts are found, often within larger contracts, and where the UX advocates are within the Federal space. We’ll also talk about what it’s like to be a company doing UX work for the government, what it’s like as an individual contributor and key differences between doing government UX work vs. non-government commercial work.
10 méthodes UX appliquées à votre projet WebCore-Techs
L'UX (User Experience) est une approche du design numérique destinée à apporter aux utilisateurs le bon contenu, le bon service et la bonne information au bon moment et dans une forme intelligible. L'UX est une démarche opérationnelle fondamentale pour réussir votre projet Web : Comment présenter mes contenus ? Comment faire rester mon internaute ? Comment répondre à ses besoins ? Comment dépasser ses freins et en faire un utilisateur "converti" ? Comment faire du beau "utile" ?
Appliquer une démarche UX dans votre projet Web nécessite de connaître les bons outils, leur efficacité et leur pertinence dans votre contexte projet.
Avec ce webinar, découvrez quelles sont les bonnes méthodes, quand et comment les mettre en oeuvre et les résultats à en attendre.
Et réussissez, comme ce fameux sculpteur roumain, à appliquer sur votre site Web ce principe : "la simplicité, c'est la complexité résolue".
How to Make the Switch to Conversation-Driven SalesDrift
For years, sales and marketing teams have been focused on using the “form and follow-up” approach to capturing and qualifying leads.
We’re all familiar with how this works:
Step 1: Drive people to your website (e.g. via content, social, paid ads, outbound email, etc.)
Step 2: Make those people fill out lead capture forms
Step 3: Email them, or call them, or dump them into an automated “nurturing” flow
For more than a decade now, step one has been getting all the attention, as we’ve been innovating new ways to attract website visitors and track down leads.
Step two, meanwhile, has remained unchanged, and that’s a problem. Because today’s buyers are getting fed up with filling out lead capture forms. As RapidMiner CMO Tom Wentworth explained, the people who visit your website are coming there for a reason (so why waste their time by making them fill out a form?).
People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk to someone in sales.
Using the traditional approach, you would make all of those website visitors fill out forms and then you’d sort them all out later — including the folks who were interested in talking to sales.
But as more and more companies (RapidMiner included) have started to see, by adopting a conversational approach, and engaging with website visitors in real-time, sales reps can create a fast lane for their best leads.
Think about it: With the old way, you’re forcing leads to hurry up and wait. You’re investing all of this time and energy getting leads to your site, but as soon as they get there, BAM. You put up a lead capture form — a barrier.
With conversation-driven selling, you pull down these barriers and give your company’s best leads a direct, real-time line to your sales team. You give leads the power to reach out when it’s convenient for them, and — with the help of intelligent chatbots — you can answer their questions and schedule demos 24/7, 365.
As a result, your sales cycle becomes shorter (example: ThriveHive has seen their sales cycle shrink by 63% after adopting a conversational approach), and you add to your sales pipeline (example: conversations have influenced 25% of RapidMiner’s open sales pipeline, worth more than $1 million).
Ready to see how Tom and thousands of other companies have been using conversation-driven selling to supercharge sales? Check out this SlideShare.
Taming Your Services Taxonomy: Strategic IA for Great UXJessica DuVerneay
Manager of UX Strategy Jessie DuVerneay explores the foundation that can make or break a website – information architecture, and more specifically, services taxonomy. DuVerneay combines her love of library science with UX principles to explain the importance of these website building blocks, sharing strategies on how to get started.
Lets reaffirm what digital transformation means for our everyday lives, how you can create a global content strategy that works best for your business, and why machine learning is the path to relevance and competitive advantage.
• Digital transformation is a requirement, not a choice
• The right global content strategy is everything
• Humans need machines but machines need humans too
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
For decades, we have aspired to deliver the right content in the right format and touchpoint at the right time to the right customers. But, the data needed to drive it often lagged behind our aspirations. We have been stuck in a cocoon of delays, indefinitely held in an awkward state somewhere between caterpillar and butterfly.
But, today, data and technology have largely caught up to our aspirations. It’s time to break free of our cocoon and fly. This presentation will explain how putting data into a system of content intelligence makes content delivery decisions smarter, more efficient–and ultimately more effective.
• learn what content intelligence is and why it’s beneficial
• discover a 3-step process for establishing content intelligence
• see examples of using content intelligence to elevate content delivery
This presentation was given at Information Development World on May 16, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
Slides from a webinar Milan Guenther gave October 2021.
A Service Designer's journey to delivering breakthrough experiences through impact on the enterprise
Severin is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.
But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?
Design at scale is hard. In this session, Milan will show how Severin reengages his co-creators to tackle the true scope of the change required, including organisation, operations, and ecosystem partners. Using a set of recurring patterns and a set of maps, they open the conversation to the target Enterprise Design: what we can do, where to go next, and what to change to get there. And ultimately, how to deliver on their ambitious vision for a better service.
You will learn:
- How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
- Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
- How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders
UXPA 2021: The basics of taking on government contracts and doing UX work for...UXPA International
Presented by Cory Lebson and Carla Briceno. Maybe you’re doing business development for a company that’s interested in US Federal or state government contracting. Or maybe you’re a micro-business or freelancer wanting to take on subcontracts from a prime. Or maybe you’re an individual who wants to be employed by an agency that is doing government work. Know that there is a place for you and a lot of government UX work that needs to get done! We’ll explore what it means to be a government contractor as well as how you find that contract work. We’ll look specifically at where UX efforts are found, often within larger contracts, and where the UX advocates are within the Federal space. We’ll also talk about what it’s like to be a company doing UX work for the government, what it’s like as an individual contributor and key differences between doing government UX work vs. non-government commercial work.
10 méthodes UX appliquées à votre projet WebCore-Techs
L'UX (User Experience) est une approche du design numérique destinée à apporter aux utilisateurs le bon contenu, le bon service et la bonne information au bon moment et dans une forme intelligible. L'UX est une démarche opérationnelle fondamentale pour réussir votre projet Web : Comment présenter mes contenus ? Comment faire rester mon internaute ? Comment répondre à ses besoins ? Comment dépasser ses freins et en faire un utilisateur "converti" ? Comment faire du beau "utile" ?
Appliquer une démarche UX dans votre projet Web nécessite de connaître les bons outils, leur efficacité et leur pertinence dans votre contexte projet.
Avec ce webinar, découvrez quelles sont les bonnes méthodes, quand et comment les mettre en oeuvre et les résultats à en attendre.
Et réussissez, comme ce fameux sculpteur roumain, à appliquer sur votre site Web ce principe : "la simplicité, c'est la complexité résolue".
How to Make the Switch to Conversation-Driven SalesDrift
For years, sales and marketing teams have been focused on using the “form and follow-up” approach to capturing and qualifying leads.
We’re all familiar with how this works:
Step 1: Drive people to your website (e.g. via content, social, paid ads, outbound email, etc.)
Step 2: Make those people fill out lead capture forms
Step 3: Email them, or call them, or dump them into an automated “nurturing” flow
For more than a decade now, step one has been getting all the attention, as we’ve been innovating new ways to attract website visitors and track down leads.
Step two, meanwhile, has remained unchanged, and that’s a problem. Because today’s buyers are getting fed up with filling out lead capture forms. As RapidMiner CMO Tom Wentworth explained, the people who visit your website are coming there for a reason (so why waste their time by making them fill out a form?).
People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk to someone in sales.
Using the traditional approach, you would make all of those website visitors fill out forms and then you’d sort them all out later — including the folks who were interested in talking to sales.
But as more and more companies (RapidMiner included) have started to see, by adopting a conversational approach, and engaging with website visitors in real-time, sales reps can create a fast lane for their best leads.
Think about it: With the old way, you’re forcing leads to hurry up and wait. You’re investing all of this time and energy getting leads to your site, but as soon as they get there, BAM. You put up a lead capture form — a barrier.
With conversation-driven selling, you pull down these barriers and give your company’s best leads a direct, real-time line to your sales team. You give leads the power to reach out when it’s convenient for them, and — with the help of intelligent chatbots — you can answer their questions and schedule demos 24/7, 365.
As a result, your sales cycle becomes shorter (example: ThriveHive has seen their sales cycle shrink by 63% after adopting a conversational approach), and you add to your sales pipeline (example: conversations have influenced 25% of RapidMiner’s open sales pipeline, worth more than $1 million).
Ready to see how Tom and thousands of other companies have been using conversation-driven selling to supercharge sales? Check out this SlideShare.
Lean Startup Day - Atelier - Ce que veulent vraiment vos clients - Les probl...Pragmatic Giraffe
ATELIER PRATIQUE sur Comment faire du customer development et des problems interviews (Running Lean de Ash Maurya) pour construire le produit que votre client va acheter.
Lean Startup Day Paris 2017 - 1ère journée de rencontre autour du Lean Startup.
Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market?
That’s the question I was trying to answer when I came up with the Hypergrowth Curve.
The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And in each stage, the strategy and focus totally shifts.
In the first stage on the Hypergrowth Curve, you’re building a product and finding your tribe. You’re seeing if the idea is even possible.
In the second stage, you’ve found product/market fit and are now focused on rolling out your invention to the masses.
Finally, in the third stage, you’re focused on building a global brand and dominating an entire category (or micro-niche).
Journée du 25 novembre 2016 "Financer votre projet de startup" à la FrenchTech Rennes St Malo
Une description des dispositifs et aides au financement de l'innovation proposés par BPI France.
Intervention d'Emmanuel Denoue, Chargé d'affaires numérique Bretagne à BPI France
Comment s'adapter à la croissance d'une startup ? (ConFoo 2017 Montréal)Lucien Boix
Découvrez-le à travers les anecdotes vécues par une startup ayant décidé de monter une équipe d'opérations. Nous verrons les enjeux du ticketing, de la capitalisation du savoir, du monitoring, de la qualité de vos projets et enfin de la communication au sein de votre entreprise.
Le but de cette présentation est d'amener des solutions simples à mettre en place et permettant d'améliorer considérablement votre performance d'équipe.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Comment s'articule l'écosystème de l'innovation en France ?Justine Fradin
Support de soutenance de ma thèse professionnelle présentée le 23 février 2017. Etudes des processus d'innovation et de la gestion de l'innovation par les différents acteurs que sont les startups, les ETI/PME, l'état et les grandes entreprises.
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
Ux design & ergonomie des interfaces 6ème édition (extrait) Usabilis
L’UX design est devenu une étape incontournable dans la conception des produits digitaux. « UX Design et Ergonomie des Interfaces » s’adresse à tous les professionnels impliqués dans la conception et le développement des applications digitales. Qu’il s’agisse d’applications mobiles ou tactiles, de logiciels ou de sites web, cet ouvrage sur l’UX design et l’ergonomie des interfaces est utilisé quotidiennement par les éditeurs de logiciels, responsables R&D, directeurs marketing, chefs de produit, designers et, bien sûr, les ergonomes UX ou UI. Auteurs : Jean-François Nogier et Jules Leclerc
http://www.usabilis.com/societe/livre-ergonomie-interface
Relation achat grands groupes / startups : explication du projet de Deal MemoBpifrance Le Hub
Retrouvez le projet de Deal Memo du Hub Bpifrance expliqué dans le leaflet distribué lors du Café Connect #Achat : Smart Contrat & Bonnes Pratiques du 21 avril 2017 au Hub Bpifrance.
Jeunes entreprises en croissance, découvrez une solution internationale packagée et modulaire. Sage X3 vous permet de gérer et piloter l'entreprise à travers le monde.
Ux design. Quoi, Comment, Pourquoi. [Downloadable version - French]Serena Facchinetti
Mohamed and I crafted this French version of my UX Design presentation so that he can use it to teach his students in Tunisia. Now we are sharing it under Creative Commons so that others can benefit too from our effort.
You can download this deck and use it if you want, but please drop me a line if you do: we'd be curious to know it. :)
Explorez votre potentiel de réussite grâce au Startup Founder CanvasMarseille Innovation
« On ne mise pas sur l’idée mais sur l’équipe ». Toutes les startups ont entendu cette recommandation. Pour autant, peu appliquent ce principe dans leur stratégie de développement, le produit et les clients restant au cœur de leurs préoccupations.
De nombreux outils et méthodes existent pour évaluer le potentiel business d’une idée ou d’une technologie, le Business Model Canvas (BMC) de Strategyzer étant le plus utilisé dans l’écosystème startup. L’analyse du potentiel de l’équipe devait avoir son Canvas. C’est fait avec le Startup Founder Canvas® qui remet l’humain au cœur de l’entrepreneuriat.
Au programme :
Présentation de l’outil pour questionner et sécuriser l’alignement de l’équipe, sa cohérence, sa complémentarité et son efficience :
– La raison d’être de la startup ou le pourquoi : vision, missions, valeurs, motivation et bénéfices recherchés.
– Les critères de succès ou le comment : stratégie, compétences, moyens, organisation et niveau d’engagement.
– La cohérence à l’intérieur de chaque bloc et dans les relations entre les blocs
– L’évaluation de la démarche à titre individuel puis à titre collectif par l’équipe des fondateurs.
Découvrez le Business Model Freemium/Premium de Dashlane, analysé avec le Business Model Canvas et le Value proposition Canvas. Etude réalisée par Onopia : www.onopia.com
Startup 101 : voyage au pays des merveillesWilly Braun
Qu'est ce qu'une startup ? Quelles sont ses spécificité ?
Une introduction aux startups et à leur écosystème, avec un focus sur le cycle de vie et de financement.
Comment créer un produit en mode startup Agile @Digicoop - Maxime Bouroumeau-...Agile En Seine
Nous vous proposons notre retour d’expérience et nos conseils sur la création d’un produit en mode startup agile.
En effet, chez Digicoop, c’est l’ensemble de l’organisation qui se développe en agile. De l’équipe marketing à l’équipe commerciale en passant, évidemment, par l’équipe technique, nous avons mis en place une charte, des processus, et des outils pour créer nos produits et évaluer le potentiel commercial.
3 jours - 3 modules pour apprendre comment penser comme une startup afin de grandir comme une startup autour de :
Module 1 : Tester votre produit/marché avec le PMF avant de vous engager à le produire
Module 2 : Utiliser le prototypage pour échouer intelligemment
Module 3 : Utiliser les hacking de croissance
NB : Le prix et l'heure, c'est aux participants de décider.
Associate Creative Director Jessica DeJong explores what’s next in digital by focusing on three forward-thinking themes: artificial intelligence, design systems and progressive web apps. DeJong explains the essentials of each trend and shares case studies on how they function in business today.
#1NLab17 - Eight for Eight: Finishing Strong One North
No matter how smoothly a project has been going, the last eight percent can feel grueling on marketers. In his presentation, Creative Director Nate Denton gives marketers strategies to help move through the final stages of a digital endeavor, so that the final product is as excellent as initially envisioned.
Lean Startup Day - Atelier - Ce que veulent vraiment vos clients - Les probl...Pragmatic Giraffe
ATELIER PRATIQUE sur Comment faire du customer development et des problems interviews (Running Lean de Ash Maurya) pour construire le produit que votre client va acheter.
Lean Startup Day Paris 2017 - 1ère journée de rencontre autour du Lean Startup.
Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market?
That’s the question I was trying to answer when I came up with the Hypergrowth Curve.
The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And in each stage, the strategy and focus totally shifts.
In the first stage on the Hypergrowth Curve, you’re building a product and finding your tribe. You’re seeing if the idea is even possible.
In the second stage, you’ve found product/market fit and are now focused on rolling out your invention to the masses.
Finally, in the third stage, you’re focused on building a global brand and dominating an entire category (or micro-niche).
Journée du 25 novembre 2016 "Financer votre projet de startup" à la FrenchTech Rennes St Malo
Une description des dispositifs et aides au financement de l'innovation proposés par BPI France.
Intervention d'Emmanuel Denoue, Chargé d'affaires numérique Bretagne à BPI France
Comment s'adapter à la croissance d'une startup ? (ConFoo 2017 Montréal)Lucien Boix
Découvrez-le à travers les anecdotes vécues par une startup ayant décidé de monter une équipe d'opérations. Nous verrons les enjeux du ticketing, de la capitalisation du savoir, du monitoring, de la qualité de vos projets et enfin de la communication au sein de votre entreprise.
Le but de cette présentation est d'amener des solutions simples à mettre en place et permettant d'améliorer considérablement votre performance d'équipe.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Comment s'articule l'écosystème de l'innovation en France ?Justine Fradin
Support de soutenance de ma thèse professionnelle présentée le 23 février 2017. Etudes des processus d'innovation et de la gestion de l'innovation par les différents acteurs que sont les startups, les ETI/PME, l'état et les grandes entreprises.
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
Ux design & ergonomie des interfaces 6ème édition (extrait) Usabilis
L’UX design est devenu une étape incontournable dans la conception des produits digitaux. « UX Design et Ergonomie des Interfaces » s’adresse à tous les professionnels impliqués dans la conception et le développement des applications digitales. Qu’il s’agisse d’applications mobiles ou tactiles, de logiciels ou de sites web, cet ouvrage sur l’UX design et l’ergonomie des interfaces est utilisé quotidiennement par les éditeurs de logiciels, responsables R&D, directeurs marketing, chefs de produit, designers et, bien sûr, les ergonomes UX ou UI. Auteurs : Jean-François Nogier et Jules Leclerc
http://www.usabilis.com/societe/livre-ergonomie-interface
Relation achat grands groupes / startups : explication du projet de Deal MemoBpifrance Le Hub
Retrouvez le projet de Deal Memo du Hub Bpifrance expliqué dans le leaflet distribué lors du Café Connect #Achat : Smart Contrat & Bonnes Pratiques du 21 avril 2017 au Hub Bpifrance.
Jeunes entreprises en croissance, découvrez une solution internationale packagée et modulaire. Sage X3 vous permet de gérer et piloter l'entreprise à travers le monde.
Ux design. Quoi, Comment, Pourquoi. [Downloadable version - French]Serena Facchinetti
Mohamed and I crafted this French version of my UX Design presentation so that he can use it to teach his students in Tunisia. Now we are sharing it under Creative Commons so that others can benefit too from our effort.
You can download this deck and use it if you want, but please drop me a line if you do: we'd be curious to know it. :)
Explorez votre potentiel de réussite grâce au Startup Founder CanvasMarseille Innovation
« On ne mise pas sur l’idée mais sur l’équipe ». Toutes les startups ont entendu cette recommandation. Pour autant, peu appliquent ce principe dans leur stratégie de développement, le produit et les clients restant au cœur de leurs préoccupations.
De nombreux outils et méthodes existent pour évaluer le potentiel business d’une idée ou d’une technologie, le Business Model Canvas (BMC) de Strategyzer étant le plus utilisé dans l’écosystème startup. L’analyse du potentiel de l’équipe devait avoir son Canvas. C’est fait avec le Startup Founder Canvas® qui remet l’humain au cœur de l’entrepreneuriat.
Au programme :
Présentation de l’outil pour questionner et sécuriser l’alignement de l’équipe, sa cohérence, sa complémentarité et son efficience :
– La raison d’être de la startup ou le pourquoi : vision, missions, valeurs, motivation et bénéfices recherchés.
– Les critères de succès ou le comment : stratégie, compétences, moyens, organisation et niveau d’engagement.
– La cohérence à l’intérieur de chaque bloc et dans les relations entre les blocs
– L’évaluation de la démarche à titre individuel puis à titre collectif par l’équipe des fondateurs.
Découvrez le Business Model Freemium/Premium de Dashlane, analysé avec le Business Model Canvas et le Value proposition Canvas. Etude réalisée par Onopia : www.onopia.com
Startup 101 : voyage au pays des merveillesWilly Braun
Qu'est ce qu'une startup ? Quelles sont ses spécificité ?
Une introduction aux startups et à leur écosystème, avec un focus sur le cycle de vie et de financement.
Comment créer un produit en mode startup Agile @Digicoop - Maxime Bouroumeau-...Agile En Seine
Nous vous proposons notre retour d’expérience et nos conseils sur la création d’un produit en mode startup agile.
En effet, chez Digicoop, c’est l’ensemble de l’organisation qui se développe en agile. De l’équipe marketing à l’équipe commerciale en passant, évidemment, par l’équipe technique, nous avons mis en place une charte, des processus, et des outils pour créer nos produits et évaluer le potentiel commercial.
3 jours - 3 modules pour apprendre comment penser comme une startup afin de grandir comme une startup autour de :
Module 1 : Tester votre produit/marché avec le PMF avant de vous engager à le produire
Module 2 : Utiliser le prototypage pour échouer intelligemment
Module 3 : Utiliser les hacking de croissance
NB : Le prix et l'heure, c'est aux participants de décider.
Associate Creative Director Jessica DeJong explores what’s next in digital by focusing on three forward-thinking themes: artificial intelligence, design systems and progressive web apps. DeJong explains the essentials of each trend and shares case studies on how they function in business today.
#1NLab17 - Eight for Eight: Finishing Strong One North
No matter how smoothly a project has been going, the last eight percent can feel grueling on marketers. In his presentation, Creative Director Nate Denton gives marketers strategies to help move through the final stages of a digital endeavor, so that the final product is as excellent as initially envisioned.
#1NLab17 - From Obstacle to Opportunity: Using Tech to Inspire Solutions One North
Architect Vinu Krishnawswamy identifies technology hurdles that digital marketers are currently facing and offers creative solutions that not only resolve these challenges, but also embrace creative and strategically sound applications of technology.
#1NLab17 - Strategy by Design: Applying Design Thinking to Your Marketing Pla...One North
One North Chief Strategist Kalev Peekna identifies a common problem for marketers: random acts of marketing. Peekna uses this concept to discuss how Design Thinking can be applied to better problem solve and plan, in order to create excellent digital strategies.
#1NLab17 - Designing the Next Release: Measuring & Experimenting with Data One North
Data Analyst Ben Magnuson explains how to begin implementing an analytics strategy by connecting his personal life to real life business examples, proving how analytics can give unexpected insights that turn into million-dollar ideas.
#1NLab17 - Building an Account-Based Marketing Technology Strategy One North
Technical Strategist Pete Amundson helps marketers get started with their ABM (account-based marketing) strategies by describing technology fundamentals and best practices for reaching a firm’s most important audiences.
#1NLab17 - Functional Fixedness: A Creative ConundrumOne North
Art Director Hannah Green & UX Strategist Mitch Diehl describe a common challenge for marketers: pushing the boundaries of their daily functional fixedness and beginning to think outside-the-box. The duo shares strategies to productively apply design-thinking in order to create excellent digital experiences.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
Transitioning into UX: General Assembly Hong Kong 2015Ted Kilian
Talk given at General Assembly Hong Kong
Description:User experience is in high demand, so many people from related fields are considering transitioning into a UX career or adding UX to their portfolio of skills. Join us for a candid talk with Ted Killian, Asia Pacific General Manager and Chief Experience Officer for Brilliant Basics. We'll examine the key roles, aptitudes and skills at the heart of UX and how to make the most of your background in exploring the art and science of UX.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Make Design A First Class Citizen To Ensure Analytics SuccessSiteworx LLC
Learn why data management professionals must understand the critical role of design in current and future analytics architectures – a viewpoint that runs counter to the conventional wisdom that design doesn’t matter for supposedly “schema-less” environments.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Senior Digital Strategist Cathy Lynk takes inspiration from a variety of businesses and shows how a firm’s physical spaces can and should complement its digital spaces, and vice versa.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing WorldOne North
The global pandemic has brought tremendous change to many markets and forced organizations to alter the way they communicate, collaborate and operate. Despite the ever-evolving environment, many businesses are finding new ways to serve their customers and continue providing value – giving them the edge they need to thrive in this new normal.
Looking for some inspiration to help you adjust or focus your own efforts? Join Jen Frost, Kalev Peekna and John Simpson as they discuss how stand-out organizations have been managing through the COVID-19 crisis. They’ll highlight examples of exceptional communications, innovations, digital experiences and strategies that businesses across a variety of industries are using to move their businesses forward in 2020.
#1NWebinar: From PSO to PSB – A New Model for Creating Differentiated Brand E...One North
Unlike B2B or B2C peers, professional services organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building practitioners’ brands. This session, presented by Ryan Schulz and Kalev Peekna, examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience.
Kalev and Ryan use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touchpoint.
Key takeaways include:
* An introduction to a new professional services brand model
* A discussion on how to implement the model in a practical and achievable fashion
* A deep dive into how practice areas, practitioners and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesOne North
Unlike B2B or B2C peers, Professional Services Organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building lawyers’ brands. This session examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience. Kalev Peekna, Chief Strategist at One North, and Ryan Schulz, Managing Director of Brand & Experience Design at One North, use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touch point.
You will learn:
* A new Professional Services Brand Model
* How to implement in a practical and achievable fashion
* How practices areas, lawyers and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model and the resulting brand touch points
#1NWebinar: Talent Brand - The Missing Piece of Your Brand PuzzleOne North
Talent Development Manager Sarah Mueller describes the untapped element of brand every professional services organization should be taking advantage of: the Talent Brand. Attracting, engaging and retaining top talent is an essential activity for marketers and HR professionals alike, but what really helps a company stand apart from the rest in a highly competitive talent market is a well-defined and unique talent brand.
During her presentation, Sarah broke down the meaning of a talent brand, showed what a successful talent brand in action looks like and described the tools needed to start your own talent brand initiative.
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson sat down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben explained what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.
Watch the recording: https://youtu.be/RsQZxFLfYnI
Orchestration: Making Your Digital Marketing Work in ContextOne North
The top transformational problem in marketing is no longer "how to be digital." Now, the most significant problem is how to coordinate and integrate fragmented activities into a coherent customer experience. In short, the new goal is orchestration. View the discussion of what we, as digital marketers managing a plethora of tactics, can learn from the idea of classical orchestration. Using analogies from music theory and examples from classical to pop, this session demonstrates how to create an integrated marketing strategy, proving that the whole of your marketing can equal more than the sum of its parts.
Read this recap: https://www.slideshare.net/OneNorthInteractive/orchestration-making-your-digital-marketing-work-in-context
#1NWebinar: GDPR and Privacy Best Practices for Digital MarketersOne North
One North’s Managing Director of Technology Ryan Horner and legal process and technology consultant Bob Beach share details on how the EU’s General Data Protection Regulation (GDPR) could impact digital assets.
This webinar is designed to educate digital marketers, share actionable examples, and provide an overview of how One North can help clients ensure their digital properties are in compliance with the regulation and execute on those efforts. Beyond GDPR compliance, the session will also highlight important information for marketers as data privacy continues to become a critical and strategic component of digital.
Access the recording: https://youtu.be/ruQpN70LGt0
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
#1NLab17 - Feeding Your Brain: True Stories About InspirationOne North
Managing Director of Experience Design Ryan Schulz explains that inspiration is more than a poster of a sunset. Schulz explores how to find inspiration in everyday life as well as why it’s an essential part of the creative process when developing extraordinary digital experiences for business.
#1NLab17 - #1NResearch: Earning Loyalty as a PSOOne North
Managing Director of Business Development Dawn Michalak shares One North’s latest research report, which explores how professional services organizations earn loyalty that keeps their clients coming back – and spending more. She uses her favorite brand as a case study to bring loyalty to life, and shares strategies for marketers to add to their arsenal.
#1NLab17 - The Apparent Chaos: Bold Design that WorksOne North
Art Director Michael Correy creates a case for chaos in design. He challenges marketers to get out of their comfort zones and instead apply bold and interesting design to stand out from the sea of sameness often seen in the professional services landscape.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Join Nate Denton and Jessica DeJong as they share the trends that are exciting them in 2017 (a bit of a digital show and tell, if you will). They touch on the trends that are here to stay, the ones you can leave behind, and even the ones you should be looking forward to in the future.
Watch the full webinar here: https://youtu.be/u0hSguJf-u0?list=PLWURA0SaLh3EFzzqUFjHlmculFG4nQUev
#1NLab16 - Fortifying Big Data & Making Insights CountOne North
Account Manager Ben Magnuson explains that big data is incredibly important to a digital strategy, but to also consider thick data. Ethnographic studies are just one way to gain business insights that can change how you approach your marketing efforts.
#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"One North
Art Director Mike Correy and Designer Alexa Tuskey offer strategies to build a long-lasting design strategy. Keeping check-ins in mind, a flexible yet sturdy design strategy can create websites made to last.
#1NLab16 - Training for the Long Run: How to Strengthen Your Analytics PlatformOne North
Senior Strategist Cathy Lynk and Strategist Mitch Diehl discuss not only the importance of analytics in building a digital strategy, but also how to create a plan to put those analytics to work.
#1NLab16 - Avoiding False Starts: Using Narratives to Gain Clarity and AlignmentOne North
Account Director Joe Cleveland dives into strategies that help you create a narrative for internal projects, building alignment that strengthens your communications strategy.
#1NLab16 - Accelerating Your Marketing: Lessons in SitecoreOne North
Technology Strategist Pete Amundson dives into Sitecore, explaining how the tool can be a powerful asset to any marketer by explaining a hypothetical situation in which the right tech tools improve user experience.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
11. Experience Lab 2017 | 11.08 – 11.10 2017
Think of It This Way:
Strategy IA UX
Aspirational, Big Picture Concrete, Structure Complete, Interaction
“We want to build a house.”
“We need bricks, and we
need to stack the bricks
intelligently, in the right
order.”
“We have a house; we plaster
the walls and make sure the
doors are in the right spot.”
The “Why” The “What” The “How”
12. Experience Lab 2017 | 11.08 – 11.10 2017
UX Strategy Asks & Answers Questions
Strategy IA UX
What do we want this to do?
Why?
Who is this for?
What are our constraints?
What does success look like?
How might this differentiate
us from our peers?
How is this related to other
parts of our ecosystem?
Based on what we know about our
strategy, what pieces do we need?
How are they organized?
How will this structure meet the
needs of the org? Of the people
using it?
Now that we have
the pieces and and
a sense of how they
work together, how
can we make this
awesome?
14. Experience Lab 2017 | 11.08 – 11.10 2017
Information Architecture
Information Architecture (IA) is the frame, map or
blueprint of your information environment, and a
website is only as good at its foundational
structure. IA’s goal is to build durable, stable
structures that help people solve problems. Good
IA can ensure your foundation is stable, and that
your website will be durable, will scale well over
time and will be liked by users.
15. Experience Lab 2017 | 11.08 – 11.10 2017
What Is IA?
Definition May Look Like
The “What”
The creation of intentional structures
that support the extension of strategy
into digital and physical places.
Making places made of information that
allow meaning making, wayfinding,
findability and understanding.
Taxonomy
Sitemap
Navigation & Wayfinding
Wireframes
Content Model
Metadata & Labels
17. Experience Lab 2017 | 11.08 – 11.10 2017
Taxonomy
! Not to be confused with TAXIDERMY "
! Classification into ordered categories:
Using the right words,
in the right order,
in the right context,
for the right reasons.
18. Experience Lab 2017 | 11.08 – 11.10 2017
Services Taxonomy
Your services taxonomy is the backbone of your
website. It impacts not just the listing of what is
offered, but also things like page structure, search
filters, breadcrumbs and back-end file structure.
As much of the clarity (and therefore UX) of the
site is dependent on this taxonomy, ensuring that
it follows best practices and is user centered will
ensure a meaningful and valuable site experience.
23. Experience Lab 2017 | 11.08 – 11.10 2017
Navigation
Service Landing Page
Page Structures
Filters
Breadcrumbs
Cross-Links (ie: from Bio Detail)
Search Results
Language in Non-Digital Assets
24. Experience Lab 2017 | 11.08 – 11.10 2017
POP QUIZ:
On a scale of
1 (yay!) to Scary Crying Baby,
how do you feel about your
current services taxonomy?
25. Experience Lab 2017 | 11.08 – 11.10 2017
“It’s not important.”
“We don’t have time.”
“It’s fine the way it is.”
“It’s too politically loaded.”
“No budget for that step.”
“That’s not in scope for this effort.”
“That’s not something we know how to do.”
“We can just add that in when we get to the designs.”
27. Experience Lab 2017 | 11.08 – 11.10 2017
If You Skip “X”, Expect “Y”
Strategy IA UX
Products that don’t address
a business need
Specific tactics deployed
without the intended results
Something that will not be
valuable or have utility in
the near future
Wasted budget
Products that don’t make sense
& are hard to navigate
Disorienting user experience,
even though design, or UI might
seem fine (or even great)
Issues with findability &
scalability
Difficulty creating great UX
Complications & increased
budget in build
Low user adoption &
opinion of the system
Increased calls to support
Poor conversion
Odd or lack of integration
with the rest of the
information environment
28. Experience Lab 2017 | 11.08 – 11.10 2017
Too many options
Important offerings are hard to find
Business opportunities are missed
Visitors feel the language used is not for them
Visitors are overwhelmed
Visitor experiences cognitive overload
Visitor does not understand offerings
Opportunity for continuing the conversation is missed
32. Experience Lab 2017 | 11.08 – 11.10 2017
D Brand Architecture
Brand Guidelines
Brand Strategy & Platform Development
Content Development & Copywriting
Campaign Strategy
Creative Direction
Digital Design
Identity Development & Design
Visual Expression Systems
Style Guide Documentation
User Research & Persona Development
Digital Marketing & Communications Planning
Content Strategy
User Experience Design
Analytics & Digital Optimization
Research & Development
Technology Consulting & Strategy
Progressive Web Development
Enterprise & Open Source CMS Development
Fully Managed Hosting Services
BRAND PLANNING
STRATEGY
CREATIVE SERVICES
Social PR & Community Management
Content Development
Social & Digital Paid Media
SEO & SEM
Lead Generation & Nurturing
TECHNOLOGY
SOCIAL & CONTENT
41. Experience Lab 2017 | 11.08 – 11.10 2017
D
Strategic Planning
Technology Consulting
Data & Optimization Strategy
Web Development
Mobile & Custom App Development
Hosting & Application Management
Data Integration
Brand Research & Strategy
Content Strategy
UX Strategy & Design
Visual & Interaction Design
DIGITAL STRATEGY
BRAND & EXPERIENCE
DESIGN
TECHNOLOGY
42. Experience Lab 2017 | 11.08 – 11.10 2017
D Brand Architecture
Brand Guidelines
Brand Strategy & Platform Development
Content Development & Copywriting
Campaign Strategy
Creative Direction
Digital Design
Identity Development & Design
Visual Expression Systems
Style Guide Documentation
User Research & Persona Development
Digital Marketing & Communications Planning
Content Strategy
User Experience Design
Analytics & Digital Optimization
Research & Development
Technology Consulting & Strategy
Progressive Web Development
Enterprise & Open Source CMS Development
Fully Managed Hosting Services
BRAND PLANNING
STRATEGY
CREATIVE SERVICES
Social PR & Community Management
Content Development
Social & Digital Paid Media
SEO & SEM
Lead Generation & Nurturing
TECHNOLOGY
SOCIAL & CONTENT
43. Experience Lab 2017 | 11.08 – 11.10 2017
D
Strategic Planning
Technology Consulting
Data & Optimization Strategy
Web Development
Mobile & Custom App Development
Hosting & Application Management
Data Integration
Brand Research & Strategy
Content Strategy
UX Strategy & Design
Visual & Interaction Design
DIGITAL STRATEGY
BRAND & EXPERIENCE
DESIGN
TECHNOLOGY
44. Experience Lab 2017 | 11.08 – 11.10 2017
D Brand Architecture
Brand Guidelines
Brand Strategy & Platform Development
Content Development & Copywriting
Campaign Strategy
Creative Direction
Digital Design
Identity Development & Design
Visual Expression Systems
Style Guide Documentation
User Research & Persona Development
Digital Marketing & Communications Planning
Content Strategy
User Experience Design
Analytics & Digital Optimization
Research & Development
Technology Consulting & Strategy
Progressive Web Development
Enterprise & Open Source CMS Development
Fully Managed Hosting Services
BRAND PLANNING
STRATEGY
CREATIVE SERVICES
Social PR & Community Management
Content Development
Social & Digital Paid Media
SEO & SEM
Lead Generation & Nurturing
TECHNOLOGY
SOCIAL & CONTENT
Content Development & Copywriting
Campaign Strategy
Creative Direction
Digital Design
Identity Development & Design
Visual Expression Systems
Style Guide Documentation
User Research & Persona Development
Digital Marketing & Communications Planning
Content Strategy
User Experience Design
Analytics & Digital Optimization
Research & Development
Technology Consulting & Strategy
Progressive Web Development
Enterprise & Open Source CMS Development
Fully Managed Hosting Services
STRATEGY
CREATIVE SERVICES
Social PR & Community Management
Content Development
Social & Digital Paid Media
TECHNOLOGY
SOCIAL & CONTENT
47. Experience Lab 2017 | 11.08 – 11.10 2017
Building a Better Taxonomy: Top Down
! Assess the current state taxonomy – identify issues
and areas for improvement.
! Establish and align on strategy for new taxonomy.
! Gather synonyms (from content, competitors,
industry taxonomies, and SEO).
! Understand client mental models and preferred
language patterns.
! Become and/or extensively interview subject matter
experts (SME).
! Select preferred terms, acceptable synonyms, and
any excluded words/terms.
! Sort preferred terms into correct hierarchical
categories.
! Suggest appropriate new taxonomy draft.
! Test and refine new taxonomy with users and SMEs
to confirm or continue refining.
! Provide recommendations on necessary
subsequent updates to navigation.
48. Experience Lab 2017 | 11.08 – 11.10 2017
Building a Better Taxonomy: Bottom Up
! Pick a problem area.
! Get the right people involved.
! Work through it together.
! Come to a consensus.
! Formally update the taxonomy.
! Lather; rinse; repeat.
51. Experience Lab 2017 | 11.08 – 11.10 2017
Go for It!
! Identify the issues & opportunities.
! Be able to make the business/user case for improving your taxonomy.
! Approach your taxonomy strategically.
! Start as soon as you can.
! Think about if top down or bottom up will work best for you.
! Get the right people in the room.
! Test & Iterate!
! Give yourself 3x the amount of time you think you’re going to need. ;)