Presentation to the Atlanta Customs Brokers and International Forwarders Association on March 12, 2013. The topic was the use of social media, digital marketing and branding for logistics companies.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
The document discusses Twitter and how businesses can use it effectively. It explains that Twitter allows for engaging with customers, sharing knowledge and ideas, and driving business objectives like marketing and sales. It recommends that businesses focus on providing value to others by sharing useful, relevant content and engaging authentically with their audience. Measurement of business goals is important, and tools can help manage time spent on Twitter efficiently.
The document discusses how established brands can market themselves to younger audiences through their digital presence while overcoming perceptions of conservatism. Key recommendations include asking the target audience what they want from the brand, defining the website's objectives through a job description, and ensuring the right tone and signposting to reflect those objectives. It also cautions against distracting technology gimmicks and advises authentic engagement in social media conversations.
This document summarizes the shift from SaaS 1.0 to SaaS 2.0, where the focus moves from companies putting themselves first to putting customers first. It discusses how early SaaS companies like Salesforce focused inward and treated users like leads through automated emails and processes. However, history shows that companies like GM and Lego that listened to customer feedback were more successful. The document advocates for SaaS companies to adopt practices of SaaS 2.0 by seeking direct customer feedback through messaging to better understand changing needs and build stronger relationships.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
The document discusses Twitter and how businesses can use it effectively. It explains that Twitter allows for engaging with customers, sharing knowledge and ideas, and driving business objectives like marketing and sales. It recommends that businesses focus on providing value to others by sharing useful, relevant content and engaging authentically with their audience. Measurement of business goals is important, and tools can help manage time spent on Twitter efficiently.
The document discusses how established brands can market themselves to younger audiences through their digital presence while overcoming perceptions of conservatism. Key recommendations include asking the target audience what they want from the brand, defining the website's objectives through a job description, and ensuring the right tone and signposting to reflect those objectives. It also cautions against distracting technology gimmicks and advises authentic engagement in social media conversations.
This document summarizes the shift from SaaS 1.0 to SaaS 2.0, where the focus moves from companies putting themselves first to putting customers first. It discusses how early SaaS companies like Salesforce focused inward and treated users like leads through automated emails and processes. However, history shows that companies like GM and Lego that listened to customer feedback were more successful. The document advocates for SaaS companies to adopt practices of SaaS 2.0 by seeking direct customer feedback through messaging to better understand changing needs and build stronger relationships.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Best Practices In Digital Marketing and User Experience - 1 of 2Pedro Laboy
The document provides an outline for a presentation on best practices in digital marketing. It discusses defining an organization's digital footprint and media mix. It also covers usability, digital branding, and various digital marketing tactics like display ads, email marketing, landing pages, and search engine optimization. The presentation is divided into two parts, with the first focusing on defining an organization's digital presence and the second on specific digital marketing channels and tools.
Onetomarket | How to benefit from developments onlinesearch congress
The document summarizes key points from a presentation on search engine optimization and social media marketing. It discusses the importance of local search and optimizing businesses to show up locally in search results. It also covers the rise of social networks and how marketers can join conversations on platforms like Facebook and Twitter to engage with customers. Analytics are discussed as a way to measure website traffic, conversions, and determine the success of marketing efforts.
Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com
This document discusses product-market fit and target market selection. It defines product-market fit as having a product that satisfies a specific market need. To have product-market fit, a company must understand the industry, target market through detailed customer analysis, and competitive landscape. Key aspects for understanding the target market involve analyzing market size, customer segments and demographics, behaviors, and location. Competitive analysis requires understanding direct and indirect competitors as well as barriers to entry for a given market. The document emphasizes the importance of having a product that solves customer needs to achieve product-market fit and business success.
Crafted Media: how to find your customers onlineCrafted
The document provides tips on how to find customers online through search engine marketing, social media, and local search. It emphasizes building relationships with customers through social media by engaging in conversations, becoming a trusted source of information, and influencing discussions. It also stresses the importance of having an online presence across multiple platforms where customers are actively searching and engaging, with a focus on local listings, reviews, and citations to maximize search engine visibility and drive traffic.
The document discusses storytelling as a way to communicate a software product idea. It suggests focusing on telling your startup's story externally to present the software and internally as a "software plot" for focus and motivation. Storytelling can help establish context for the product and give coherence, rather than focusing on features or unique selling propositions. Examples are given of how companies like TOMS Shoes, Balsamiq, and Licorize effectively used storytelling in their marketing.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Best Practices In Digital Marketing and User Experience - 1 of 2Pedro Laboy
The document provides an outline for a presentation on best practices in digital marketing. It discusses defining an organization's digital footprint and media mix. It also covers usability, digital branding, and various digital marketing tactics like display ads, email marketing, landing pages, and search engine optimization. The presentation is divided into two parts, with the first focusing on defining an organization's digital presence and the second on specific digital marketing channels and tools.
Onetomarket | How to benefit from developments onlinesearch congress
The document summarizes key points from a presentation on search engine optimization and social media marketing. It discusses the importance of local search and optimizing businesses to show up locally in search results. It also covers the rise of social networks and how marketers can join conversations on platforms like Facebook and Twitter to engage with customers. Analytics are discussed as a way to measure website traffic, conversions, and determine the success of marketing efforts.
Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com
This document discusses product-market fit and target market selection. It defines product-market fit as having a product that satisfies a specific market need. To have product-market fit, a company must understand the industry, target market through detailed customer analysis, and competitive landscape. Key aspects for understanding the target market involve analyzing market size, customer segments and demographics, behaviors, and location. Competitive analysis requires understanding direct and indirect competitors as well as barriers to entry for a given market. The document emphasizes the importance of having a product that solves customer needs to achieve product-market fit and business success.
Crafted Media: how to find your customers onlineCrafted
The document provides tips on how to find customers online through search engine marketing, social media, and local search. It emphasizes building relationships with customers through social media by engaging in conversations, becoming a trusted source of information, and influencing discussions. It also stresses the importance of having an online presence across multiple platforms where customers are actively searching and engaging, with a focus on local listings, reviews, and citations to maximize search engine visibility and drive traffic.
The document discusses storytelling as a way to communicate a software product idea. It suggests focusing on telling your startup's story externally to present the software and internally as a "software plot" for focus and motivation. Storytelling can help establish context for the product and give coherence, rather than focusing on features or unique selling propositions. Examples are given of how companies like TOMS Shoes, Balsamiq, and Licorize effectively used storytelling in their marketing.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
The document summarizes the negative impacts of melting ice caps including more floods, fires, and diseases. It suggests individual actions people can take to reduce their carbon footprint such as driving less, unplugging devices, planting trees, and using less hot water and fossil fuels. The document promotes using solar energy as it is renewable, non-polluting, and can reduce electricity bills while helping to make the earth greener.
This document is from Georgy Dosovitskiy of NeoScint LLC promoting a glass composite scintillator material as an alternative to 3He detectors for neutron detection. The scintillator offers higher light yield and more cost-efficient production compared to other options. NeoScint seeks customers, partners, and investors to develop applications of their scintillator and related detectors for security, industry, research, and personal use in areas like nuclear reactor control, ecological monitoring, and engineering diagnostics. The company's team has experience in materials research, manufacturing, and related fields, and is seeking $1.3 million total funding to further develop and produce neutron detection materials and detectors.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Our libraries need comfortable and inspiring chairs. Providing chairs that are both comfortable and inspiring will help create a pleasant environment for students in our libraries. Chairs should support relaxation while also sparking creativity and learning.
Inflation is a rise in the general level of prices for goods and services over time, resulting in a loss of purchasing power of a currency. There are two main types of inflation: demand-pull inflation, which occurs when demand exceeds supply, and cost-push inflation, which happens when input costs rise, such as from increasing wages, taxes, or imported inflation. Deflation is the opposite of inflation and refers to a decline in general price levels, while stagflation describes slow economic growth accompanied by rising prices.
Modern fashion is important in Nigeria, where 40% of Nigerians wear up-to-date clothes. Nigerians care about current fashion as a way to fit in socially and professionally. Nigeria has its own fashion designers who create modern clothing lines and are well-known both in Nigeria and internationally. Popular Nigerian designers include Lisa Folawiyo, Jennifer Adighije, and Ituen Basi. Their clothing lines showcase Nigeria's role in global fashion trends.
Chartered Institute of Logistics and Transport Sri Lanka 2013 Keynote SpeechScott Case
On June 5, 2013, I was the keynote speaker at the CILT Sri Lanka International Convention in Colombo. This meeting, held in conjunction with the CILT International meeting, was a gathering of logistics owners and thought leaders from Sri Lanka, Africa, Asia, Australia, The Americas and Europe.
This document lists and provides details about one day trip locations near Pune that allow visitors to enjoy nature without spending much time traveling. It describes six places within 50-160 kilometers of Pune: Bhandara Mountain 40km from Pune, Kund Mala 35km away, Vadeshwar Waterfalls 50km, Kori Gad 85km, Bedsa Caves 55km, and Malshej Ghat 160km. Brief details are given for each location like distance from Pune and directions to get there.
Why Business-to-Business Marketing is Transforming to People-to-People MarketingBailey Burk
Business-to-Business is transforming to People-to-People marketing (P-to-P). P-to-P is personalized; its focus is one-to-one communication resulting in preference and emotional connection with the brand.
Using social media_to_launch_your_campaign_or_Women Online
The document discusses how to use social media to launch a campaign or organization by first establishing a clear brand and message, and then translating that brand across various social media platforms and channels in a strategic way. It emphasizes that social media is just a tool to support larger goals, and that a strong, memorable brand is crucial. Finally, it provides tips on using specific social media like websites, search, email, mobile, and social networks to engage supporters and spread your message.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document discusses how small businesses can combine print and digital marketing. It begins by outlining the continued effectiveness of print marketing while acknowledging the growth of digital platforms. It then examines how businesses can integrate technologies like QR codes and personalized URLs into their print materials to drive customers to digital content and promotions online. The document provides best practices for leveraging social media and guides small businesses on getting started with an integrated print and digital strategy.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
digital marketing strategy - what happened to top of the pops?John Chacksfield
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience, and social interaction versus interruptive marketing of the past. The rise of digital natives and new media like Facebook requires companies to rethink their online strategies and presence to build relationships with customers.
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience and community through digital channels. The rise of social media also means companies must be part of online conversations to build trust and relationships with customers.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
The document outlines five trends that can boost one's career: 1) Marketing is becoming a technology-powered discipline and marketers must develop technical skills, 2) It is important to deeply understand customers through personas and behavior, not just demographics, 3) Inbound marketing focuses on customer pain points through educational content rather than sales, 4) Products and brands are shaped by consumers through mobile and experiences rather than traditional control, and 5) A modern marketing approach embraces teams, tools, data and customers rather than being tactical.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
This document outlines a presentation about the rise of content engineers and the changing role of marketers. It discusses how technology is creating new opportunities for marketing professionals to become content engineers who can both create compelling content and analyze metrics. An effective content engineer thinks creatively to develop content but also analyzes data to optimize marketing strategies. The presentation recommends that marketers listen to customers, engage in online conversations, and use a variety of social media channels while measuring results to create a virtuous marketing cycle. It suggests the demand for content engineering skills exceeds the current supply.
Surfing the Big Data waves - Don't forget your brandingbpost
The document discusses new trends in marketing driven by big data sources like social media, mobile sensors, and digital data. It emphasizes that companies must adapt their marketing strategies to make use of diverse data sources and provide personalized, omni-channel experiences to customers. Several challenges are also discussed, such as how to gain customer trust in banking, engage patients in healthcare, and differentiate in retail through mobile and online experiences.
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Similar to Atlanta Customs Brokers Social Media Presentation (20)
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Programming Foundation Models with DSPy - Meetup Slides
Atlanta Customs Brokers Social Media Presentation
1. Everyone’s Looking at YOU
(and why and how you should look at them)
(and why and how you should look at them)
(and why and how you should look at them)
Scott Case
Founder, Chief Storyteller
scott@positionglobal.com
@scottcase
2. Today’s Topics
• Branding - What is it, why is it important, is yours
current and relevant and do you use it correctly?
• Digital communication:
• Newsletters
• Audio / video
• CRM
• Your website
• Social media for businesses (focus: logistics industry)
3. Branding
Simply, it’s how you look.
Everywhere. To everyone.
Relevance and quality
aside, it has to be executed
consistently.
Do you let other people use
your brand mark?
Best practice is to have a
style guide.
4. Brand Considerations
Geographic consumption.
Audience - B2B or B2C? Or both?
Name, logo execution, tagline or some combination of
all three?
Equity and market reputation.
Level of penetration.
Overt or nuanced messaging of your company’s
mission?
7. The Arrow
Henny Youngman, the comedian, had this whole
signature to his act around ‘Take my wife. Please.’
What the PR folks wanted to do was the equivalent of
changing his shtick to ‘Please, take my wife.’ If you
have to call attention to your punch line, to explain it,
it’s no longer a punch line. It doesn’t work, it isn’t funny,
and no one will remember it.”
- Lindon Leader, Creator of FedEx Logo
Excerpted from Matthew May’s book The Laws of Subtraction
Appearing online in Fast Company Co.Design October 23, 2012
12. CRM (Contact Relationship Managers)
• Do I need one? YES
• Choose wisely.
• Considerations:
Features
Interoperability
Cost
Interface with current
operations software?
• Buy or subscribe?
13. Email campaign programs
Stamps are great if you’re a
collector.
Like CRM’s, you’ve got choices.
Make specialized templates for
different messages.
Top features:
– Segmenting your lists
– Checking your clicks
14. List Segmentation
World Market is a GREAT
bad example.
Respect the inbox.
Rule of thumb is the rule
of threes.
Newsletter
Targeted issue
General marketing topic
17. Newsletters
Determine the frequency.
What’s in your company’s
DNA? Industry news,
product offerings, project
news, employee content?
Should be timely, highlight
your company and link
back to your site and the
source content.
18. Your Website
• Your website is your always-open door to current and
future clients, agents, employees and vendors.
• The site must put forth the most professional and
complete digital identity that is pitch-perfect with your
real world identity.
• The site must be responsive to render across multiple
devices and platforms (computers, tablets, phones).
• The site must incorporate a prominent call to action.
• Don’t think when it’s up that it’s done.
21. Pictures tell stories on your site
• Meta-tagging
• Words + pictures = find
in Google Images =
direct traffic to your site
• We’re BROKERS AND
FORWARDERS. We
move and clear stuff.
And we should take
pictures!
Credit: jifnet.com
23. Two Ways To Get Listed
ORGANIC
Site design
Meta-tagging
Content
marketing
INORGANIC
PPC
Advertising
Remarketing
24. Other digital outreach
Webinars and Seminars
Podcasting
Audio / Video Content
Remember, it’s about presenting your company a great
light and done in a contemporary fashion.
27. Twitter Fact(oids)
Make it count: 140 characters or less.
Has become the communication vehicle of choice in:
–Disasters
–Revolutions
–Television and film marketing
#HASHTAGS for topics.
Lots of people weigh popularity based on “followers”.
28. Logistics Companies On Twitter
Companies and their followers as of March 10, 2013:
FedEx:129,516
Maersk Line: 39,500
UPS: 38.456
K&N: 2,464
Tigers Ltd: 1,409
AA Cargo: 1,286
29. Twitter Relevance for YOU
• If you promote you’re on Twitter, somebody has to pay
attention all the time.
• Use it to advertise (newsletters, projects, services or
jobs).
• Use it for emergencies (power outage, weather
closure, zombie apocalypse).
• It’s the fastest real-time means at your disposal to get
the word out repeatedly.
30. • Launched on May 5, 2003, LinkedIn in January reported
200 million users in 200 countries and territories.
• The networking is a little more personal.
31. • LinkedIn is the place to be for companies and individuals
who want to network professionally.
• Don’t fall into the trap of making your “social” friends your
LinkedIn connections; keep it work focused.
• Join groups that are relevant for you and your company.
• As an employer, you can see somebody’s history.
• As an employee, you can look for a new gig.
• As a salesperson, you can keep people on your radar.
32. • Pew Research in 2012 showed that women were five
times as likely to be on the site as men.
• “Boards”, which highlight content, are usually pictures.
• Mostly for travel, fashion and cooking at this point.
• But believe it or not, logistics companies are there with
infographics.
• Infographics are expensive to produce, print and
distribute, but help stuff “stick” better in people’s
memories.
35. • Created in 2010 and
acquired by Facebook
for $1 billion (with 13
employees) in 2012.
• First on iOS, then
Android.
• #share #with
#hashtags.
• 100 million users.
37. Manage those accounts!
Pick a service and post centrally.
Repurpose content.
Respond and thank people for follows / retweets /
repostings.
38. Takeaways
Evaluate your digital presence.
How many clients, prospects and agents can you talk
to simultaneously?
Is your site relevant and built properly for all visitors?
A multi-pronged strategy that focuses on
communicating with clients, remaining in front of
prospects and putting forth an image to both as well
as future employees and decision makers is key.
Have a policy for managing your social networks.
39. Scott Case | (630) 410-2059 | scott@positionglobal.com