Location data from smartphones is transforming the mobile industry. Over 1 billion smartphones have GPS capabilities, providing a trove of location data. This data is powering mobile ads, apps, and services beyond just consumer-facing location apps. Location data is being used to build audiences and profiles rather than just targeting users within geographic fences. It is also enhancing features behind many popular apps and allowing more personalized notifications. While privacy is a concern, the industry is self-regulating and users see benefits to relevant ads. Location data will continue spreading through the mobile ecosystem.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
The document discusses the shift from online to offline engagement as the new frontier for business innovation. With increasing mobile internet usage, organizations now have to pay attention to both online and offline user experiences through location-based marketing and services. New location technologies like Wi-Fi can provide indoor location data to help businesses better understand customer behavior and create engaging mobile experiences. However, challenges remain in achieving accurate positioning and network control to enable more sophisticated location-based applications and services.
This document discusses location-based marketing (LBM), which uses a customer's precise location to provide relevant marketing content. It begins by defining LBM and explaining why marketers should care about it. Then, it provides examples of how some companies have used LBM campaigns. It describes the technologies that enable determining a customer's location and obtaining nearby context. Finally, it outlines some key vendors and services that can help marketers implement LBM campaigns and recommends how to get started testing LBM strategies.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
The document discusses opportunities for out-of-home (OOH) advertising in a convergent media landscape. It notes that connectivity, sophisticated devices, and digitization are driving convergence. This allows OOH to influence digital behaviors like app downloads, website traffic, social media usage, search, and more. Specific opportunities discussed include video advertising across platforms, live broadcasts, redefining video screens through projection mapping, and driving app usage, price comparisons, coupon downloads, and mobile search through OOH campaigns.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
The document discusses the shift from online to offline engagement as the new frontier for business innovation. With increasing mobile internet usage, organizations now have to pay attention to both online and offline user experiences through location-based marketing and services. New location technologies like Wi-Fi can provide indoor location data to help businesses better understand customer behavior and create engaging mobile experiences. However, challenges remain in achieving accurate positioning and network control to enable more sophisticated location-based applications and services.
This document discusses location-based marketing (LBM), which uses a customer's precise location to provide relevant marketing content. It begins by defining LBM and explaining why marketers should care about it. Then, it provides examples of how some companies have used LBM campaigns. It describes the technologies that enable determining a customer's location and obtaining nearby context. Finally, it outlines some key vendors and services that can help marketers implement LBM campaigns and recommends how to get started testing LBM strategies.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
The document discusses opportunities for out-of-home (OOH) advertising in a convergent media landscape. It notes that connectivity, sophisticated devices, and digitization are driving convergence. This allows OOH to influence digital behaviors like app downloads, website traffic, social media usage, search, and more. Specific opportunities discussed include video advertising across platforms, live broadcasts, redefining video screens through projection mapping, and driving app usage, price comparisons, coupon downloads, and mobile search through OOH campaigns.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
MaxAxion is a South African marketing company with offices in Cape Town, Johannesburg, Lusaka, and Lagos. They specialize in mobile advertising across Africa. Their presentation discusses the growth of mobile internet and smartphone usage in Africa and how marketers can use mobile advertising platforms like real-time bidding to conduct mobile display, performance, and messaging campaigns on the continent. They provide case studies and details on their targeting capabilities and mobile advertising solutions.
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 0.98 billion in 2012, which are forecasted to grow to about € 1.83 billion in 2017. This 160 page strategic report now in its seventh edition summarises the latest trends and forecasts for location-based services in these two regions.
Location-based marketing uses technologies like Bluetooth, GPS, and iBeacon to reach consumers with personalized messages based on their physical location. This allows targeting consumers with relevant ads and offers at the right place and time. The document discusses opportunities for location-based marketing through outdoor media, events, search and display ads, point-of-sale interactions, and mobile/wearable apps. Examples show how brands can engage consumers by digitizing billboards, activating in-store experiences, targeting local search queries, and developing location-aware mobile apps and services.
iSuppli forecasts substantial growth in the off-board navigation market, estimating the user base will grow from 62 million today to 263 million by 2014, generating $9.7 billion annually. Google Maps Navigation is expected to dominate with its free, ad-supported model. However, Google faces challenges from privacy concerns and competition from Nokia and Motorola who are developing their own navigation solutions. iSuppli has increased its revenue forecast for the global electronics manufacturing industry due to stronger-than-expected growth in 2010, but sees challenges for ODM profitability as margins decline.
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have recognized the potential of mobile apps and websites to market directly to consumers. A publishing company president was interviewed and expressed that approximately 15% of their website traffic now comes from mobile devices, with social media like Facebook and Twitter being important referral sources. While native apps may not be worthwhile for all businesses given development costs and shorter usage times, mobile-optimized websites can effectively provide information to customers on the go. The future of mobile marketing likely involves greater integration of location services, payments, and just-in-time interactions across both apps and mobile websites.
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have started using mobile apps and mobile-optimized websites to market directly to consumers and facilitate purchases. A publishing company president was interviewed and stated that 15% of their website traffic now comes from mobile devices, up from previous years. While native apps may not be worthwhile for all companies, having a mobile-optimized website is important as mobile usage continues to rise. The future of business mobile marketing likely lies in mobile-optimized websites rather than native apps.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Industry updates on key mobile trends 6 07 13Performics
This document summarizes recent mobile trends from the week ending June 7th, 2013. It notes that the beauty industry is a big opportunity for mobile, as women are adopting tablets faster than men and beauty brands can attract loyal customers by optimizing for tablets and using video. It also discusses how mobile rich media ads on social networks see much higher engagement rates than other types of ads. Finally, it mentions reports that the NSA and FBI have been mining data from major internet companies like Microsoft, Yahoo, Google and Facebook as part of a surveillance program.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Location based services (LBS) use global positioning capabilities on phones to provide information to users based on their location. LBS allows users to find nearby points of interest and get personalized weather or play mobile games with local users. For LBS to succeed it needs a large user base that frequently checks in and participates, as well as business involvement. Since the iPhone introduced location awareness, LBS has grown from ideas to popular applications some users pay for. The document forecasts the LBS market reaching $13 billion by 2013 and discusses key players, applications, and strategies to grow the market through advertising and new models.
Mobile World Congress (MWC) saw virtual reality make progress but no breakthrough, with 5G expected to reach standards by 2019. Artificial intelligence and chatbots were major focuses through applications like speech recognition, natural language processing, and image recognition. Mobile video content grew in popularity while mobile marketing increased personalization through tools analyzing consumer behavior. AppsFlyer announced new products to help companies better understand app usage and build targeted audiences. While mobile technology advanced, the social events of MWC were also an important part of the experience.
The document discusses several emerging trends in mobile technology:
- Messaging apps will increasingly become platforms for commerce and marketing, blurring the lines between mobile web and apps.
- Technologies like artificial intelligence, virtual reality, and the internet of things will be activated by smartphones and enable new forms of brand innovation.
- Only a small number of apps will take up most users' time, with messaging apps becoming important alternative ecosystems to Android and iOS.
The experts discussed how the role of IVR will evolve over the next year given the rise in smartphone use. Some key points:
1) Customers expect to be able to do what they do through an IVR via a company's mobile app instead.
2) The voice IVR will remain important but mobile platforms are superior for self-help. Companies that move services to mobile first will set the standard.
3) IVRs can be made more personable by giving them a name and personality to engage customers rather than just get them to hang up.
4) IVRs will become "friendly gatekeepers" identifying customers and routing calls intelligently, and will integrate with smartphones' visual and
This document provides an overview of a company that aims to offer virtual reality experiences of live events in real time. The company's goal is to be the first to offer "interactive virtual presence" at live events globally using 3D and 2D 360 degree streaming. The platform would allow users to personalize their experience, connect socially, interact with advertisers, and purchase merchandise without leaving the event. The business summary outlines the technology, opportunities in industries like live music, projections for VR/AR market growth, competitors, implementation plan, monetization options, management team, and risk mitigation strategies.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
This document provides a summary of key findings from a mobile video benchmark study conducted by the Mobile Marketing Association (MMA) using data from six mobile publishers. The three main findings presented are:
1) The study provides first meaningful benchmarks for the mobile video industry around completion rates, click-through rates, and performance of skippable versus non-skippable ads.
2) Engagement for skippable video advertising is robust despite viewers' ability to skip ads, with over half of skippers watching at least 25% of ads.
3) Mobile video ad completion rates were high across ad lengths, but click-through rates dropped for ads over 30 seconds.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
MaxAxion is a South African marketing company with offices in Cape Town, Johannesburg, Lusaka, and Lagos. They specialize in mobile advertising across Africa. Their presentation discusses the growth of mobile internet and smartphone usage in Africa and how marketers can use mobile advertising platforms like real-time bidding to conduct mobile display, performance, and messaging campaigns on the continent. They provide case studies and details on their targeting capabilities and mobile advertising solutions.
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 0.98 billion in 2012, which are forecasted to grow to about € 1.83 billion in 2017. This 160 page strategic report now in its seventh edition summarises the latest trends and forecasts for location-based services in these two regions.
Location-based marketing uses technologies like Bluetooth, GPS, and iBeacon to reach consumers with personalized messages based on their physical location. This allows targeting consumers with relevant ads and offers at the right place and time. The document discusses opportunities for location-based marketing through outdoor media, events, search and display ads, point-of-sale interactions, and mobile/wearable apps. Examples show how brands can engage consumers by digitizing billboards, activating in-store experiences, targeting local search queries, and developing location-aware mobile apps and services.
iSuppli forecasts substantial growth in the off-board navigation market, estimating the user base will grow from 62 million today to 263 million by 2014, generating $9.7 billion annually. Google Maps Navigation is expected to dominate with its free, ad-supported model. However, Google faces challenges from privacy concerns and competition from Nokia and Motorola who are developing their own navigation solutions. iSuppli has increased its revenue forecast for the global electronics manufacturing industry due to stronger-than-expected growth in 2010, but sees challenges for ODM profitability as margins decline.
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have recognized the potential of mobile apps and websites to market directly to consumers. A publishing company president was interviewed and expressed that approximately 15% of their website traffic now comes from mobile devices, with social media like Facebook and Twitter being important referral sources. While native apps may not be worthwhile for all businesses given development costs and shorter usage times, mobile-optimized websites can effectively provide information to customers on the go. The future of mobile marketing likely involves greater integration of location services, payments, and just-in-time interactions across both apps and mobile websites.
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have started using mobile apps and mobile-optimized websites to market directly to consumers and facilitate purchases. A publishing company president was interviewed and stated that 15% of their website traffic now comes from mobile devices, up from previous years. While native apps may not be worthwhile for all companies, having a mobile-optimized website is important as mobile usage continues to rise. The future of business mobile marketing likely lies in mobile-optimized websites rather than native apps.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Industry updates on key mobile trends 6 07 13Performics
This document summarizes recent mobile trends from the week ending June 7th, 2013. It notes that the beauty industry is a big opportunity for mobile, as women are adopting tablets faster than men and beauty brands can attract loyal customers by optimizing for tablets and using video. It also discusses how mobile rich media ads on social networks see much higher engagement rates than other types of ads. Finally, it mentions reports that the NSA and FBI have been mining data from major internet companies like Microsoft, Yahoo, Google and Facebook as part of a surveillance program.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Location based services (LBS) use global positioning capabilities on phones to provide information to users based on their location. LBS allows users to find nearby points of interest and get personalized weather or play mobile games with local users. For LBS to succeed it needs a large user base that frequently checks in and participates, as well as business involvement. Since the iPhone introduced location awareness, LBS has grown from ideas to popular applications some users pay for. The document forecasts the LBS market reaching $13 billion by 2013 and discusses key players, applications, and strategies to grow the market through advertising and new models.
Mobile World Congress (MWC) saw virtual reality make progress but no breakthrough, with 5G expected to reach standards by 2019. Artificial intelligence and chatbots were major focuses through applications like speech recognition, natural language processing, and image recognition. Mobile video content grew in popularity while mobile marketing increased personalization through tools analyzing consumer behavior. AppsFlyer announced new products to help companies better understand app usage and build targeted audiences. While mobile technology advanced, the social events of MWC were also an important part of the experience.
The document discusses several emerging trends in mobile technology:
- Messaging apps will increasingly become platforms for commerce and marketing, blurring the lines between mobile web and apps.
- Technologies like artificial intelligence, virtual reality, and the internet of things will be activated by smartphones and enable new forms of brand innovation.
- Only a small number of apps will take up most users' time, with messaging apps becoming important alternative ecosystems to Android and iOS.
The experts discussed how the role of IVR will evolve over the next year given the rise in smartphone use. Some key points:
1) Customers expect to be able to do what they do through an IVR via a company's mobile app instead.
2) The voice IVR will remain important but mobile platforms are superior for self-help. Companies that move services to mobile first will set the standard.
3) IVRs can be made more personable by giving them a name and personality to engage customers rather than just get them to hang up.
4) IVRs will become "friendly gatekeepers" identifying customers and routing calls intelligently, and will integrate with smartphones' visual and
This document provides an overview of a company that aims to offer virtual reality experiences of live events in real time. The company's goal is to be the first to offer "interactive virtual presence" at live events globally using 3D and 2D 360 degree streaming. The platform would allow users to personalize their experience, connect socially, interact with advertisers, and purchase merchandise without leaving the event. The business summary outlines the technology, opportunities in industries like live music, projections for VR/AR market growth, competitors, implementation plan, monetization options, management team, and risk mitigation strategies.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
This document provides a summary of key findings from a mobile video benchmark study conducted by the Mobile Marketing Association (MMA) using data from six mobile publishers. The three main findings presented are:
1) The study provides first meaningful benchmarks for the mobile video industry around completion rates, click-through rates, and performance of skippable versus non-skippable ads.
2) Engagement for skippable video advertising is robust despite viewers' ability to skip ads, with over half of skippers watching at least 25% of ads.
3) Mobile video ad completion rates were high across ad lengths, but click-through rates dropped for ads over 30 seconds.
Obesity is growing problem in America that has a simple solution of lifestyle changes like diet and exercise. However, many people do not recognize they are obese or understand how their lifestyle can lead to obesity. The document discusses the causes of obesity including genetics, politics, and lifestyle factors. It also covers the health risks of obesity such as diabetes, heart disease, and social problems. Treatment options discussed include lifestyle changes, surgery, and drugs.
Bias on the web for paper #2 bhopal examplestannehill
This document discusses evaluating sources on controversial issues and dealing with bias. It examines four different websites about the Bhopal gas tragedy in India. Website 1 is run by Union Carbide and would have a bias towards protecting the company. Website 2 is run by a group seeking justice for the victims and would show the human impact. Website 3 is run by a medical clinic still helping victims, showing the ongoing effects. Website 4 provides factual details but no emotional context. To get a full perspective, the document concludes one should consider information from all the sites while remaining aware of each source's potential biases.
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either responsible for or involved in the planning of a mobile strategy. Unclear strategies for the channel, lack of expertise, and technical challenges hinder execution, though, as eBusiness professionals race to catch up with skyrocketing consumer adoption of mobile activities. Creating a mobile strategy requires cross- functional cooperation, a methodical approach to strategy creation that starts by examining customer use of the channel, and clearly defined metrics. eBusiness and channel strategy professionals must determine how the mobile channel’s unique characteristics of simplicity, immediacy, and context can translate into multichannel, cross-channel, or mobile-only offerings.
This document provides an overview of online advertising formats and metrics. It discusses how online ads can build brands and their effectiveness in Europe. It also defines common metrics like cost per mille (CPM), click-through rate (CTR), cost per click (CPC), and cost per action (CPA). Finally, it includes brief biographical information about the author Marcello del Bono and his experience in online advertising.
Mobile advertising matured drastically in 2011, with more so- phisticated ad units and campaign executions. This matura- tion has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.
Location technology provides context about consumers that can be used to customize their experiences. Emerging technologies allow predicting consumer behavior in real-time and delivering highly relevant content across devices. A unified platform is needed that can collect, analyze, and act on location data to connect with consumers in meaningful "mobile moments".
The document discusses location data accuracy in mobile advertising. It explains that location data is collected from devices using methods like GPS, WiFi, and cell tower triangulation, but the specific method is usually unknown. This, along with factors like urban density, can impact the accuracy of the location data. The document also outlines how location data flows from devices to ad exchanges and some efforts underway by the industry to improve transparency and quality of location data standards.
Mobile Marketing Using A Location Based Servicerocky.meets
The document describes a proposed location-based mobile marketing service. It discusses:
1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest.
2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions.
3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.
This document summarizes a term paper on location-based digital badges integrated into portable devices. It proposes combining GPS, social media, personal info, and local data to create an "always-on" location sensor that broadcasts identity and schedule. It reviews current location services and suggests improvements like augmented GPS and indoor RFID tracking. The paper envisions a digital badge app that intelligently monitors usage patterns and location to provide personalized updates and suggestions to users.
GPS tracking app development Steps, Cost and Features for 2024.pdfJPLoft Solutions
Many offices of multinational corporations offer this mobile tracking app feature, allowing them to follow the exact location of their workers. Distributing location-based mobile tracking apps for businesses such as Zomato, Airbnb, Ola, and many more has various advanced benefits. That is based on specific delivery applications.
This document discusses how location-based audiences are created for mobile advertising. Location data from mobile devices is analyzed to build profiles of users based on the places they frequently visit. These profiles can then be used to target ads regardless of a user's current location. The document provides examples of profiles for a business traveler and parent. It also discusses the types of location and supplementary data used, including user location data, places data, app data, household data, and purchase data. Major brands are seeing success using these location-based audiences to increase store visits.
Mobile video advertising is growing rapidly. Programmatic video buying allows advertisers to automate video ad purchasing and optimize campaigns based on data and performance. This approach evaluates each ad impression individually and leverages various data sources. Programmatic video can reach audiences on mobile apps and mobile web across devices. Key challenges for mobile like audience measurement have improved, allowing for more effective targeting and standardized implementations. Advertisers should focus on relevant metrics and work with demand side platforms that support robust data targeting, measurement, and viewability standards for mobile video.
7 Mobile Marketing Opportunities for the Travel IndustryJim Nichols
It wasn’t that long ago that virtually all travel transactions went through brick and mortar agents. Now more than half of travel dollars are spent via digital. Further, 52% of those sales came via mobile. And according to the latest figures from eMarketer, 63% of digital travel ad spend is dedicated to mobile advertising, and that share is climbing rapidly.
In my role working for Apsalar, a mobile analytics and audiences company, I spend lots of time identifying best practices to help travel companies maximize results for their mobile marketing investments. There are many ways that travel companies can get more by doing more in mobile. Building a good transaction site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are seven “musts” for travel marketing in 2017.
The document provides information about a workshop on mastering mobile marketing in 2012. It discusses 17 principles of mobile marketing and provides tips for mobile advertising. Specifically, it discusses the growth of mobile advertising spending, the importance of targeting using location and third party data, and provides examples of mobile ad campaigns. The document emphasizes that mobile is not just another channel and recommends aligning mobile spending with time spent by target audiences on mobile.
It describes the SoLoMo’s usage for marketing across the various industries. It provides deep insight on what SoLoMo is all about and how it is implemented for getting better results than the traditional marketing strategies.
The document discusses how mobility and analytics are enabling the rise of the "Individual Enterprise" by combining the power of mobile devices and analytics. In the Individual Enterprise, information platforms tailored to each employee's specific needs can dynamically deliver the right insights to the right people at the right time and place. This allows organizations to better serve customers, empower employees, evolve business models, and realize the full transformational benefits of mobility.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
A ce titre les terminaux mobiles disposent de nombreux équipements permettant l'identification de la situation géographique. Pour mieux comprendre comment capitaliser sur ces points de contacts contextuels et profiter des meilleures transformations possibles, je vous propose d’étudier le guide de La Mobile Marketing Association publié en octobre 2013, intitulé « LOCATION TERMINOLOGY GUIDE – THE LANGUAGE OF LOCATION ». Découvrez mon billet dédié sur mon blog http://marketing-webmobile.fr
This document discusses the concept of SoLoMo, which refers to the integration of social, local, and mobile aspects in mobile applications. It explains that SoLoMo targets consumers based on their current location and is designed to be shared on social networks. Key aspects of SoLoMo include social media that allows user communication, location-based services using mobile devices' GPS, and the growing importance of mobile applications and trends like location-based services and mobile commerce. The document advocates that SoLoMo allows businesses to closely engage with consumers through their mobile devices and presents opportunities for retailers, marketers, and consumers.
The document discusses Gocella's mobile intent targeting platform. It analyzes consumer data such as online behavior, interests and goals to identify potential buyers. It then combines this data with advertiser goals to direct targeted ads and content to consumers across devices at optimal times. The platform aims to improve targeting effectiveness and efficiency over traditional mobile advertising methods. It also discusses technologies like location targeting and cross-device reach.
1) Firebase Cloud Messaging (FCM) allows developers to send notifications and messages across platforms through Google's cloud services. FCM provides an architecture for trusted servers to send messages to client apps.
2) AdMob is a platform that allows developers to earn money by displaying targeted ads in their apps. AdMob matches relevant ads to apps and developers earn varying amounts based on advertiser costs.
3) PRTG is a monitoring tool that can monitor devices with IP addresses through sensors on probes reporting to a core server. It has over 250 sensors and flexible alerting options to monitor things like servers, bandwidth usage, and applications on Google Cloud Platform.
The document discusses location-based technologies and mobile UI/UX mistakes to avoid. It defines location-based technology and services, and discusses advantages like store locators, proximity marketing, and fraud prevention. It then covers different location technologies like GPS, WiFi, Bluetooth, and beacons. The future of location services is predicted to grow as privacy concerns are addressed and mobile internet access increases.
Like all channels of marketing, channel and data integration are keys to success. The more complex of the two is in the data.
If you're immersing into the world of mobile or location based marketing, familiarize yourself with location data management (LDP). To start read SIM Partners white paper "The CMO's Guide to Location Data Management."
Location-based services powered by Bluetooth Low Energy (BLE) beacons allow for personalized experiences and offers for customers through their mobile devices. Kellton Tech's product, KLGAMETM, leverages BLE beacons to provide flexible and scalable location-based solutions across industries like retail, museums, travel, and more. It collects user location and behavior data through beacons and mobile apps to update users with relevant information and give organizations insights to better engage customers. KLGAMETM applications include navigation assistance, crowd management, product information display, and ambient condition monitoring to improve user experiences and business operations.
Mobile users now spend most of their time in apps. Addictive Mobility has developed a mobile data management platform (mDMP) that analyzes in-app user behavior data to help marketers better understand and target their audiences. The mDMP segments over 100 million user profiles based on demographics, interests, location and app usage to enable more focused campaign strategies. By capturing 5TB of daily data, the mDMP can more accurately identify attributes like gender, age and location that are difficult to determine from first party app data alone. This allows marketers to deliver more relevant messages to the right audiences.