“What you see is not always what you get.” Truer words were never spoken when it comes to managing expectations for printed material. This toolkit identifies the biggest challenges in print production to help you navigate the complex world of print.
Challenge #1 Colour: CYMK vs. RGB vs. Pantone
Challenge #2 Printing methods: Offset vs. Gravure vs. Flexo
Challenge #3 Substrate
Challenge #4 Dot gain
“What you see is not always what you get”
Truer words were never spoken when it comes to managing
expectations for printed material. The following presentation gives an overview of print realities, and sets out guidelines to help navigate the complex world of print.
Latest Developments in Flexo Plate Solutions for Corrugated PrintingFlexoGlobal
Covers the latest innovations for increasing print quality in pre-print and post-print applications while keeping a close eye on production efficiency and cost control. Technology developments that impact both solid ink coverage and highlight reproduction and support the discussion with real world print data.
“What you see is not always what you get”
Truer words were never spoken when it comes to managing
expectations for printed material. The following presentation gives an overview of print realities, and sets out guidelines to help navigate the complex world of print.
Latest Developments in Flexo Plate Solutions for Corrugated PrintingFlexoGlobal
Covers the latest innovations for increasing print quality in pre-print and post-print applications while keeping a close eye on production efficiency and cost control. Technology developments that impact both solid ink coverage and highlight reproduction and support the discussion with real world print data.
Offset printing is one of the best latest computerized method. China sign co offer offset printer services at competitive prices , For more information contact at http://www.chinasignco.com
The intent of this study is to evaluate three step stencil technologies and measure their effectiveness in applying different volumes of paste on the same board during the printing process. The step technologies to be evaluated are chemically etched, laser welded and micro-machined. The step down areas for each technology will be physically measured for accuracy.
Printing Technology - How to Start a Successful Printing Press Business (Offs...Ajjay Kumar Gupta
Printing is one of those inventions that have revolutionized our world and is the most important fundamental practices in our society. Nothing is more essential to civilization intellectually or commercially, than printing. Printing is widely used in our society to pass on information and to decorate objects. Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing.
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We have often come across the term resolution for images, which describes the detail of the image in image processing techniques. We also frequently use this term for differentiating TV screens and display quality, which is primarily based on their dimensions. Now, do we have a resolution for 3D prints?
Digital Printing in an Electronic World (and how to overcome the challenges)Unisource Worldwide, Inc.
Since Digital Printing became a viable solution in the past decade, there has been a lot of dialogue regarding what digital printing technology CAN do… but there has been very little information available on what challenges you may face when using this format and how to address them.
This presentation will give you the tools you need for successful digital printing.
Offset printing is one of the best latest computerized method. China sign co offer offset printer services at competitive prices , For more information contact at http://www.chinasignco.com
The intent of this study is to evaluate three step stencil technologies and measure their effectiveness in applying different volumes of paste on the same board during the printing process. The step technologies to be evaluated are chemically etched, laser welded and micro-machined. The step down areas for each technology will be physically measured for accuracy.
Printing Technology - How to Start a Successful Printing Press Business (Offs...Ajjay Kumar Gupta
Printing is one of those inventions that have revolutionized our world and is the most important fundamental practices in our society. Nothing is more essential to civilization intellectually or commercially, than printing. Printing is widely used in our society to pass on information and to decorate objects. Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing.
See more
http://goo.gl/ZORcis
http://goo.gl/jxLaKP
http://goo.gl/RxDCzn
http://www.entrepreneurindia.co/
Tags
Application of Screen Printing, best small and cottage scale industries, Business consultancy, Business consultant, Business Plan for a Startup Business, Business start-up, Flexible Packaging Printing Processes Overview, flexographic printing business plan, flexographic printing process pdf, Flexographic Printing: Technical Process, Flexography Printing Process, gravure printing process, gravure printing technology pdf, Great Opportunity for Startup, halftone process: printing, how much does it cost to start a printing business, How to Make a Screen Print, how to set up a printing press business, How to Start a Printing Business, How to Start a Printing Press Business - Startup Business, How to Start a Successful Printing Press Business, How to Start and Operate a Printing Press Business, How to Start My Own Small Printing Business, How to Start Printing Industry in India, How to Start Up a Printing Business, Modern Printing Technology, modern small and cottage scale industries, Most Profitable Printing Business Ideas, new small scale ideas in Printing industry, NPCS, offset printing press business plan, Offset Printing: Start Your Business, Opening a Printing Press Business, Printing Based Small Scale Industries, printing business equipment, printing business ideas, printing business ideas in india, Printing Business, Printing Industry in India, printing press business ideas, printing press business plan, Printing processes: Offset, Flexo, Gravure, screen, Printing Technologies –Flexo Printing –Gravure Printing, Printing Technology book, Process technology books, profitable small and cottage scale industries, Profitable Small Scale Printing Business, project for startups, Rotogravure printing - Rotogravure printing process, screen printing process, screen printing tutorial, Setting up and opening your Printing Business, Setting up of Printing Business, Small Start-up Business Project, Start up India, Stand up India, Starting a Printing Business, Starting an Offset Printing Press, Start-up Business Plan for Printing Process, startup ideas, Startup Project, Startup Project for Printing Business, startup project plan,
We have often come across the term resolution for images, which describes the detail of the image in image processing techniques. We also frequently use this term for differentiating TV screens and display quality, which is primarily based on their dimensions. Now, do we have a resolution for 3D prints?
Digital Printing in an Electronic World (and how to overcome the challenges)Unisource Worldwide, Inc.
Since Digital Printing became a viable solution in the past decade, there has been a lot of dialogue regarding what digital printing technology CAN do… but there has been very little information available on what challenges you may face when using this format and how to address them.
This presentation will give you the tools you need for successful digital printing.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Ensuring each individual and brand touch-point delivers the brand promise constantly at each moment-of-truth.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Achieving consistency in a world of complexity.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
Impresora solvente de gran formato y velocidad que satisface las necesidades de los profesionales gráficos en exteriores y de los usuarios con un elevado volumen de trabajo.
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up to speed.
In this session, you’ll learn how the most successful branch transformations have turned tentative employees into enthusiastic tech ambassadors.
Join Jean-Pierre Lacroix, President of SLDNXT, for this insightful panel discussion on engaging employees in your branch transformation.
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
The study brings new insights on the steps that senior financial executives need to take
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
Increasing the Value of the Retail Store Channel;
• In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience.
• Offering added-value retail services is one strategy that can emphasize the value of visiting a store.
• These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour.
• There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
!Whether we realize it or not, everyday we have positive and negative brand experiences with a number of different
brands. Each interaction we have with a brand allows us to engage with the brand and formulate a positive or negative perception of that brand.
Today, companies are challenged with creating consistent
positive brand experiences through a number of channels – online, customer service, product or service quality,
packaging, retail space, and so on. All of these various
touch points add a positive or negative brand perception
and can influence the brand’s “moment of truth.”
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
As a millennial, born in 1990, I have first hand knowledge of what’s trending with today’s youth. I grew up on the internet. I had my first cell phone in middle school, and I check my social media sites more frequently than my email. I understand where the kids are coming from because, as much as I don’t want to admit it out loud, I’m still one of those kids.
After shifting through the current trends of my generation, four over-arching themes emerged: self-expression, new media, the share economy, and the socially conscious consumer.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
While the digital world is expanding uncontrollably,
packaging, in its most basic sense, remains almost
unchanged. Although both are fundamentally different,
there exists a massive need to seamlessly connect a brand’s touch points across all media. The question that remains is: beyond the base purpose of packaging, how do you integrate technology?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. Overview
1
“What you see is not always what you get”
Truer words were never spoken when it comes to managing
expectations for printed material.
The following presentation gives an overview of print realities,
and sets out guidelines to help navigate the complex world of print.
3. Introduction to Colour
2
The human eye can detect millions of colours.
No instrument or device invented can reproduce
all of the colours the eye can see.
A computer monitor can display only a small
percentage of these colours, and a printing
press can reproduce fewer colours still.
5. CMYK
4
CMYK refers to the four ink colours used for most printing:
Cyan, Magenta, Yellow and Black (or Key).
An image which is viewed on a computer screen is in RGB.
In order to reproduce that same image using ink on paper, it must
be converted to the CMYK colour mode. Certain vibrant blues
and greens and rich reds in RGB are outside the gamut of CMYK.
close-up of CMYK dots
CMYK is also referred to as “4-Colour Process” or “Process” colours.
A full colour image is separated into
4 printing plates, which, when
combined, simulate the full colour
spectrum.
7. Print Methods
6
Packaging projects can involve an incredibly wide range of formats,
substrates and print methods.
Offset (or Litho), Flexo and Gravure are the 3 most common print methods for
packaging. Within these categories, there is a full spectrum of capabilities, equipment
and (sometimes) limitations specific to each individual printer. For instance, although
many Flexo printers have updated their presses and equipment, and there has
been a vast improvement in quality in the last decade, there still remains a
particular set of specifications for each individual printer.
It is strongly advised that there be contact with the printer as early as possible in
the design process to ensure the highest quality and to minimize “headaches”
as the project moves into print production.
8. Print Methods: Offset
7
In this method, graphics are transferred – or offset from a printing
plate to a rubber blanket, and then to the substrate. The image
area on the plate is neither raised nor etched into the surface – but
is based on oil and water repelling each other. Printing is of a very
high quality and consistency, and it can be used for small, medium
or high-volume jobs.
impressioncylinder
impressioncylinder
impressioncylinder
printing plate
blanket
Offset or Offset Lithography is the most common print method in the print industry.
There are two types: sheetfed and web offset. For packaging, sheetfed is used
primarily in the paper label and folding carton segment. Web Offset is typically
used for newspapers, magazines and catalogues.
9. Print Methods: Gravure
8
In this method, cylinders are used and cells or small recesses which
carry the ink are engraved or etched into the surface. The ink is then
transferred directly onto the substrate. One advantage of Gravure is
the consistent high quality over large print runs, as the cylinders
can make a large number of impressions without degrading.
Drawbacks include the cost required for cylinders over plates, and
the lead time can be weeks instead of days. Gravure is usually not
cost effective for short runs, and
changeability is also an issue.
Gravure printing is the highest quality print method with excellent design reproduction
and the best range of density from light to dark. It is often used in the flexible
packaging industry for labels and packaging printed on paper, plastic or foil.
gravure cylinder
detail
10. Print Methods: Flexo
9
Flexo or Flexography is the most common method of printing packaging, as it can
be used for many types of substrates including: corrugated cartons, milk and
beverage cartons, labels, and plastic bags and wraps (polyethylene, polystyrene,
cellophane, vinyl). It is rarely sheetfed (except for corrugated cartons) and material
is fed into the press on rolls. It has a quick setup and shorter runs are feasible
with acceptable to good image quality.
It is definitely the most challenging print method, and
some characteristics and limitations will be outlined on
the following pages.
11. Print Methods: Flexo
10
In the most basic terms, Flexo could be described as a
“rubber stamp” method of printing, where the image is raised
on the surface of the plate, which accepts ink from a roller.
The inked roller called an anilox roller applies ink to the raised
portions of the plate, which is transferred to the substrate.
The anilox roller is engraved with a controlled size and number
of cells which carry a specific amount of ink.
Fountain
roller
Anilox
roller
Printing
cylinder
Impression
roller
Ink trough
substrate
It is important to realize that within the Flexo industry,
there is a wide range of equipment and capabilities. Older
presses may not be able to achieve the same results as
many newer presses. A package design studio will need
specifications for number of colours, trapping and
registration information, minimum line width and minimum
type size (positive and reverse) from the printer at the
earliest opportunity to manage the job through the studio.
12. Print Methods: Flexo
11
Solids and Screens: If a printer indicates that 6 colours are available for a
packaging job, a single printing plate would be needed for each colour. Flexo,
however, does not handle solids and screens in the same way. More pressure
is needed to achieve a dense, heavy solid, and because the anilox roller would
be engraved with this in mind – holding a light screen on the same roller might
not be possible. Designers need to keep this in mind when designing for Flexo.
Additional stations to separate screens and solids of the same colour could
complicate a job, and should be discussed with the printer.
Gradations: It is not possible to achieve a minimum dot with Flexo, so
vignettes and gradations will have a harder edge than with other printing
methods (which can achieve a soft, feathered edge).
Trapping and Registration: Trapping is the process of adding a slight
overlap between adjacent areas of colour to avoid gaps caused by registration
issues. By the nature of the flexible materials being printed and the larger
presses, this trapping may be much more noticeable with Flexo.
offset flexo
SOLID
13. Print Methods: Flexo
12
Type and Detail: It can be difficult to achieve fine detail and to hold small
type with Flexo. A bold, sans serif font is always best. The fine serifs or
strokes on letters can be challenging to hold, and may disappear alltogether
from the printed material. The printer or prepress should provide minimum
type size (ie. 6 point for positive / 8 point for reverse) as well as mimimum
line weight for graphics. Reverse or white type can be a particular
challenge, if printing on a background made up of more than one colour
(ie. 60% Magenta/80% Yellow), and may need a keyline around to hold it.
White Backup: If printing on a clear substrate, in order to achieve the
full impact of the graphics, a white will print behind all of the other colours.
This white ink is not as opaque and bright as the white stock on which colour
swatches are printed. It can often have a “grey” tone. Colours will never look
as bright and saturated in this case.
sans serif
type
serif type
%
14. Print Challenges: Substrate
13
For most commercial printing, be it corporate material, direct mail or magazines –
a bright, white paper stock will suffice. For packaging, the sheer number
and types of substrates being printed is dizzying. These include carton stock
(matte, recycled, corrugate), clear film, metallized film, foil, cans and plastic.
Each of these surfaces will affect the ink colour and print quality. It is important
to manage expectations, and to realize that colour swatches printed on a bright,
white stock will not look the same printed on a clear poly bag or a recycled carton.
In general, it is always a good idea to have the printer provide ink drawdowns
on the substrate before proceeding with printing.
15. Print Challenges: Dot Gain
14
Dot Gain can be defined as the increase in diameter of a halftone dot
from an original to a printed piece. Many factors can influence dot gain, including
press settings, inks and paper stocks. Dot gain is more pronounced on an
uncoated stock such as newsprint. It shows the greatest increase in midtones
between 40-60%. Printers should be aware of their presses and the likely
dot gain percentage, and curves applied at the prepress stage should be able
to compensate for this. It will always be a factor in printing, but with the right
steps taken in advance, it can be minimized.
16. Press Check
16
Check List:
• Establish communication with the printer early on in the project
• Discuss specs, budgets, expectations and timing
• Share the vision of the piece, the desired impact
• Review any special enhancements or techniques which may be available.
• Let the printer know if you are open to options which may enhance the printed piece.
• Communicate your expectations. Are there specific areas or brand colours which
must be matched?
• Bring all supporting materials, including colour proofs
and any other colour targets or sign-offs
18. Press Approval
18
Subsequent Sheets
Mark sheet No. 1 and number all subsequent sheets to track your changes.
Look at print quality – evaluating overall colour and balance, flesh tones, and
type (edges should be crisp, there should be no broken type and knockouts
should be clean). Prominently circle any areas of concern. Draw a line out to
the white area of the sheet so your comments are clearly visible.
Continue to mark sheets in numerical sequence.
Double-check previous adjustments. Check tints – with
each colour adjustment they may have shifted. Fold
sheets to review side-by-side, if necessary. Finally,
ensure that any changes made have not impacted
other critical areas.
When you are satisfied – sign off! Ask for the desired
number of press sheets to take with you.