Ensuring each individual and brand touch-point delivers the brand promise constantly at each moment-of-truth.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Company needs profit to run and that profit comes from customers and to get customers, a company needs sales person,Thus the sales force play a crucial role in the existence of a company. If their performance is good , company will do good.and to maintain this level of efficiency, management is need. Yes! Their is a need to manage the sales force performance & this can be done by continuous evaluating and appraising their performance. Here are some factors that affect their performance & some methods to evaluate their perfomance that are mostly used now a days by many organization.
This PPT deck displays thirty three slides with in depth research. Our Corporate Marketing PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Corporate Marketing PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2SrulIW
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
Company needs profit to run and that profit comes from customers and to get customers, a company needs sales person,Thus the sales force play a crucial role in the existence of a company. If their performance is good , company will do good.and to maintain this level of efficiency, management is need. Yes! Their is a need to manage the sales force performance & this can be done by continuous evaluating and appraising their performance. Here are some factors that affect their performance & some methods to evaluate their perfomance that are mostly used now a days by many organization.
This PPT deck displays thirty three slides with in depth research. Our Corporate Marketing PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Corporate Marketing PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2SrulIW
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
“What you see is not always what you get.” Truer words were never spoken when it comes to managing expectations for printed material. This toolkit identifies the biggest challenges in print production to help you navigate the complex world of print.
Challenge #1 Colour: CYMK vs. RGB vs. Pantone
Challenge #2 Printing methods: Offset vs. Gravure vs. Flexo
Challenge #3 Substrate
Challenge #4 Dot gain
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Achieving consistency in a world of complexity.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
“What you see is not always what you get”
Truer words were never spoken when it comes to managing
expectations for printed material. The following presentation gives an overview of print realities, and sets out guidelines to help navigate the complex world of print.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
human and physical Branding resources.pptxssuserc63c04
branding
An organization that embraces values like integrity and teamwork is really no different from any other.
If you want to produce the kinds of specific outcomes that will allow your company to differentiate from others, you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.
Companies that do this well also identify a desired brand identity and align their company culture to that identity.
Building this unique culture goes beyond internal aspirations. Companies that do this well also identify a desired brand identity, ‘how you want your organization to be perceived and experienced by customers and other external stakeholders.’
If your company culture is aligned and integrated with that identity, your employees are more likely to make decisions and take actions that deliver on your brand promise.
Brand types differ from brand archetypes, which classify brands according to classic storytelling character types such as the Hero, the Joker, and the Sage.
While brand archetypes can be helpful in creating a narrative and tone of voice to use in advertising campaigns and other communications, the brand types referred to here are strategic ways that brands compete and are positioned relative to each other.
For example, Patagonia falls into the “conscious brand” type because it is characterized by its sustainability mission, while Apple is an “innovative brand” type given its pursuit of new products.
Some of these brand types overlap, and some characteristics are—or should be—embraced by all brands. All brands should offer good service, for example.
But a brand that falls into the service brand type prioritizes delivering high-quality customer care and service above anything else — and its strategies, operations, and ultimately customer value propositions are all centered around differentiating through great service.
Each of the nine brands types is distinguished by two main characteristics. The first one is its point of reference — that is, the standard that your brand is positioned relative to or how you want customers to understand your brand.
A disruptive brand like Richard Branson’s Virgin is all about challenging the leader in every category, so Virgin brand’s point of reference is the category leader. The second characteristic that distinguishes a brand type is its tone and manner, which is how the brand usually behaves or expresses itself. For example, Walmart and Subway fall into the value brand type and they tend to act in down-to-earth, practical, and straightforward ways.
Once you know the type of brand you have or want to build, the next step to aligning external brand and internal culture is to identify the kind of culture required to deliver on it.
Different types of brands are achieved through different types of cultures. If you want to position your brand as disruptive, for example, then you must cultivate a culture of risk-taking so that your people are inclined to
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Understanding your consumers to achieve business successSandeep Das
Understanding consumers and targeting them through focused strategies is critical for business success. In this presentation, I look at some frameworks for targeting.
As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.
Learn the four steps in developing a strong brand.
For more a case study on how Creating Results has helped clients develop their brand, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill-Brand-Identity.
Authors Todd Harff, Rebecca Donato, Robert E. Snyder. Presented at LeadingAge Annual Meeting, October 2012.
With increasing demands to meet the needs of underserved local communities, CDFIs are responding by building a mission-driven sales culture. Friedman Associates will highlight the steps you need to take to develop a culture of sales.
Building a great Brand, beyond understanding the target Consumer, his/her environment, fears, and aspirations. requires a deep understanding of the competitive set, positioning and how the interplay market forces and social trends affect the Brand. This presentation attempts a basic understanding of concepts and contexts on the route to building great Brands.
Our task as CDFIs is to deploy our loan capital as effectively and quickly as possible to meet the needs of the community. "Sales" is not a bad word in nonprofits, because you are working to make capital access equal for all. Learn how you can implement this within your own organization.
We are a team with a passion for creating an “ outstanding reaching experience. Believing in solid research and a tailored strategy that can serve branding, concepts, designs, content , campaigns and primary objectives to boost your brand. Exceeding our client's expectations by creating innovative, creative sway and ROI to deliver desired and measurable results.
We are a team with a passion for creating an “ outstanding reaching experience. Believing in solid
research and a tailored strategy that can serve branding, concepts, designs, content ,campaigns and primary objectives to boost your brand. Exceeding our client's expectations by creating innovative, creative sway and ROI to deliver desired and measurable results.
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up to speed.
In this session, you’ll learn how the most successful branch transformations have turned tentative employees into enthusiastic tech ambassadors.
Join Jean-Pierre Lacroix, President of SLDNXT, for this insightful panel discussion on engaging employees in your branch transformation.
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
The study brings new insights on the steps that senior financial executives need to take
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
Increasing the Value of the Retail Store Channel;
• In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience.
• Offering added-value retail services is one strategy that can emphasize the value of visiting a store.
• These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour.
• There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
!Whether we realize it or not, everyday we have positive and negative brand experiences with a number of different
brands. Each interaction we have with a brand allows us to engage with the brand and formulate a positive or negative perception of that brand.
Today, companies are challenged with creating consistent
positive brand experiences through a number of channels – online, customer service, product or service quality,
packaging, retail space, and so on. All of these various
touch points add a positive or negative brand perception
and can influence the brand’s “moment of truth.”
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
As a millennial, born in 1990, I have first hand knowledge of what’s trending with today’s youth. I grew up on the internet. I had my first cell phone in middle school, and I check my social media sites more frequently than my email. I understand where the kids are coming from because, as much as I don’t want to admit it out loud, I’m still one of those kids.
After shifting through the current trends of my generation, four over-arching themes emerged: self-expression, new media, the share economy, and the socially conscious consumer.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
While the digital world is expanding uncontrollably,
packaging, in its most basic sense, remains almost
unchanged. Although both are fundamentally different,
there exists a massive need to seamlessly connect a brand’s touch points across all media. The question that remains is: beyond the base purpose of packaging, how do you integrate technology?
2. “Successful branding
programs are based on
the concept of
singularity. The objective
is to create in the mind of
the prospect the
perception that there is
no other service on the
market quite like your
offering.”Al Ries & Laura Ries - 22 Immutable Laws of Branding
3. Key Strategic Questions
• What is brand coherence?
• Why is being coherent important?
• How does it apply to
organizations?
• What are the key learnings that
can easily be applied to your
business?
4. “Brand Coherence is
ensuring each
individual and brand
touch-point delivers
the brand promise
consistently at each
moment-of-truth.”
5. • All activities build
brand equity
• Brand equity is
supported by its
position
• The combination
builds momentum
The Coherence Loop
Brand
Equity
Identity
Social Media
Online
Mass
Media
Direct
Marketing
Physical
Experience
Momentum
Foundation
Vision
Mission
Position
Persona
Equities
6. Brand Coherence Importance
• Strong focus on resources
and marketing activities
• Sum is greater than its
parts
• Brand singularity with
customers and employees
• Ultimately, greater affinity
and success
8. Based on a Strong Coherence Criteria
• Strong clearly defined brand position
and essence
• Clearly defined target groups
• Strong, unified, and consistent brand
identity
• Grass roots and employee
understanding and support ...creates
a movement
9. Compelling Position
Stakeholders: Provides the right appeal
Relevant: Aligns with the needs and desires of the target group
Unique: Allows the brand to stand out and be differentiated
Credible: Builds on the brand’s reputation
Timeless: Withstands the test of time
Who are the high-priority audiences?
What is the single-minded value proposition?
How should the company position itself?
10. Compelling Position
It starts with the foundation
of your business and ends
with the aspirations of your
people as part of a big brand
idea.
• Expresses the essential inner truth
• This is the “fit”- the essential union
• Articulated and built around a well-
defined structure
Vision
Your aspiration: How the world will change when you deliver
on your mission.
Pillars
Your unique abilities: The competencies that overcome the
timeless challenges.
Mission
Your purpose: What you exist to do in order to accomplish the
desired vision.
Values
Your credo: The ideals and attitudes that define the way you
work together.
Positioning
Your promise: The consistent, relevant and differentiated value
you own and deliver.
Personality
Your persona: The tone and manner that animate how you
approach business.
Essence
Your core: Embodiment of all that makes you unique and is a
big brand idea.
Equities
Your qualities: What attributes do you own that help differentiate you
from competitors.
11. the bone marrow challenge
Level of community engagement is directly proportionate to
the level of personal commitment
It Me
Easier Harder
13. Define a compelling namefunctional
evolutionary
emotional
Promise for Life
Marrow Living Registry
Living Marrow Registry of
Canada
The Canadian Marrow
Life Network
The Canadian Stem Cell
Donor Registry
Canadian LifeCell Donor
Registry
The Life Corps
The Living Cell Network
Medulla Life Network
Medulla for Life
Bone Marrow Donor
Registry
Canadian Bone Marrow
Donor Registry
Canadian Marrow Donor
Registry
National Marrow Donor
Registry
revolutionary
17. Criteria 2: Clearly defined target
Students (Gen Y):
Career Opportunity
Career
Starters
(Gen Y/X):
Advanceme
nt
Opportunity
Established Careers
(Gen X): Security and
Equity
Equity
Optimizers
(Baby
Boomers):
Predictability
and
Recognition
Career/Life Cycle
Industry Function
• Business industries
• Governments
• Public
• Associations
• Media
Career/Life Stages
19. • Increased difficulty in
reaching target
audiences
• Proliferation of media
platforms
• 21% to 47% decline in
conventional media
Criteria 3: Integrated and consistent
20. Criteria 3: Integrated and
• Mass Media/Direct Marketing
(Lowest interaction: simple stimuli
with strong visibility)
• Online Website (Explore at will, in
control and provides greater brand
equity linkage)
• Social Media (2-way
communication, sharing, and ability
to create a belonging experience)
• Volunteer at Event/Brand
Customer (Direct experience with
30. Rule #1: Answer the “Why”
The marketing plan needs to have a clearly
define the aspirational value proposition
• Brands need to evolve beyond a
“Doing Brand” to a “Becoming
Brand”
• The marketing plan must clearly
define your brand essence and
emotional value proposition
• All activities and language must align
with the brand essence and pillars
31. Rule #2: Understand your target
The communication plan needs to change
to cater to your stakeholder audiences
• Clearly define your stakeholder groups
• Understand the convergent and
divergent needs of each of your
stakeholder groups
• Align strategies and tactics to cater to
each group
• Explore how your website can build a
platform to provide specialized
solutions
32. Rule #3: Relevant and consistent messaging
Your marketing plan must have defined
proof points to ensure consistent
branding
• Ensure the brand is effectively
communicated
• Proof-points that are easy to
understand and appeal to
each of the stakeholders
• Resonates with marketing and
communication strategies
33. Tip #4: Strong on-boarding of brand
Develop a membership thorough on-
boarding program
• Cater on-boarding content to
the given stakeholder audience
needs and aspirations
• Start by explaining the why
and how members can both
benefit and contribute
• Drive the why on all aspects of
the on-boarding process
34. Brand Position
Tip #5: Ensure full integration with metrics
Advertising
Direct Marketing
Interactive
Sales Promotion
P.R.
Social Media
E-Mail
S.E.O
Training
Compensation
Motivation
Processes
Themes
On Site Signing
Settings
Packaging
PLACEOFFLINE HRONLINE
Sales MetricsBrand Metrics Engagement Metrics
Analysis of promotional program Analysis of communication process
Members Need Association NeedIndustry Need
35. Tip #6: Tweet the vibes
Leverage social media to inform members
of new events and initiatives
• Twitter and other social tools provide
a great platform to create some
excitement prior, during and after
events
• Great vehicle to remind members of
the value of the organization
• Create a sense of inclusiveness to
allow members to promote the
organization and events