What if your bathroom mirror were an interactive experience serving up the latest traffic, weather and health info? This world is perhaps not as far off as you might think. We're entering a new world of experiences consumers have with brands driven by major forces converging together. These forces are changing consumers forever and causing major disruptions to standard models of marketing and advertising. Relationships consumers have with brands are often driven by the experiences they have with the channels that surround them. Orchestrating these experiences together into a cohesive whole will be our challenge. Welcome to the new era of experience.

1. presented by:
A NEW ERA IN MEDIA southwest
media group

2. THE
SOUTHWEST
MEDIA
GROUP
GLORIOUS
PENTHOUSE
SUITES

3. BLUE-CHIP INTERNATIONAL,
NATIONAL AND REGIONAL CLIENTS

4. WE
ENCOURAGE A
DIALOGUE
WITH OUR
CLIENTS
we hold
te c h n o l o g y &
i n n o va t i o n
s u m m it s

5. THAT WAS THEN

6. MAD MEN WERE KING

7. MEDIA NERDS WERE BORN
Execution focused
Numbers driven
Planning as pure “science”
Cost accounting
Order takers
Maximum eyeballs for the
least amount of dollars
Key Concepts
Frequency/effective frequency
CPM
Reach/effective reach

8. PARALYSIS BY ANALYSIS
“Everything that can
be counted does not
necessarily count;
everything that counts
cannot necessarily be
counted.”
~Albert Einstein

9. THE
UNDERLYING
ASSUMPTION
media is a
container for
holding
messages, which
t u r n e d m e d i a i n to
a c o m mo d i t y to
be bought
primarily on price

10. MAJOR
SHIFTS ARE
HAPPENING
these shifts are
c o nv e r g in g to
transform the
landscape

11. UBIQUITOUS
TECHNOLOGY
p e r m ea t i n g
ev e r y a s p e c t
o f o u r l i fe

12. FABRIC OF
OUR LIVES
te c h n o l o g y
is more
i n n a te l y w o v e n
throughout our
l i v e s t h a n ev e r
before

13. TECHNOLOGY
ALWAYS
CONNECTED

14. they’re
FOLLOW THE CLUES right in
front of us

15. FOUR
DRIVING
FORCES OF
CHANGE
define a
paradigm shift
in this digital
world

16. CONVENIENCE
the great
equalizer

17. CONNECTED
-NESS
people have a
deep seeded
intrinsic need
to c o n n e c t a n d
share

18. CONVERGENCE
digital drives
c o nv e r g e nc e

19. CONSOLIDATIO N
major companies
must now come
to g et h e r i n o r d e r
to s u r v i v e

20. connecting
THE EVOLUTION OF MEDIA brand
experiences

21. MIGRATING
FROM PUSH
TO PULL
MEDIA
how consumers
“ ex p e r i e n c e ”
brands

22. ORGANIC
STORY TELLING
creating social
c u r r e nc y a s w e l l
a s Fa c e b o o k
a n d Yo u Tu b e
w o r t hy m o m e n t s

23. INTERACTIVE
ADVERTISING
unique
i n te r a c t iv e
branding
ex p e r i e nc e s l i ke
n ev e r b e f o r e

24. THINK CONTACT BEFORE
CONTENT

25. EXPERIENCES THAT START AT THE
VERY FIRST TOUCHPOINT

26. CREATING
IMMERSIVE
STORYLINES

27. CONTEXT WILL BE KING
“When and where consumers
get their information will
dictate its content, format, and
in turn, will shape how they
interact and share it.”
~ Geoff Ramsey, CEO & Co-founder of eMarketer

28. BCBS “DO” CAMPAIGN

29. CONTEXT
WITH
MEANING

30. RELEVANCY
w h e r e i s M r.
C l e a n r e l eva n t ?

31. FREQUENCY
IS GOOD
b u t s u r p r is e i s
o f te n b et te r

32. WHAT HAPPENS AFTER what role does
THE CONNECTION IS technology
play?
MADE?

33. CONNECTING
CONTENT
te c h n o l o g i e s
l i ke s c a n a b l e
b a r c o d e s h e l p to
c o n n e c t c o n te n t
ex p e r i e nc e s

34. AUGMENTING OUR REALITY
a live direct or
indirect view of a
physical real-world
real-
environment whose
elements are
augmented by
virtual computer –
generated imagery

35. FORD PINBALL GAME
EXPERIENCE

36. DIGITAL IMMERSION EXPERIENCES
Technologies like facial
recognition promise a more
tailored experience to the
consumer at the point of sale

37. LARGER
THAN LIFE
EXPERIENCES
Live motion
capture & 3D
building mapping

38. PEOPLE STILL
CRAVE LEAN-
BACK
EXPERIENCES
a f te r w o r k &
sleep, T V still
ranks as the
third most
common activity
in the world

39. INCREASINGLY SOCIAL MEDIA
INFLUENCES TRADITIONAL MEDIA
Live TV and real-time information are converging to
reinforce each other
Chatter around last year’s Superbowl programming
peaked at an all-time sports record of 12,233 TPS
(tweets/second)

40. THE
Discovery
Experience DIGITAL
AFFECT
digital media
will af fect a
c u s to m e r ’ s
Buying Using to t a l p r o d u c t
Experience Experience ex p e r i e nc e
Product
Packaging Service
Experience Experience

41. MEDIA
TODAY:
EXPERIENCE
ARCHITECTS
b eyo n d p u s h i n g
impressions,
advertising must
design & account
for digital
d i s t r i b u t i on
marrying the
d i s t r i b u t i on w i t h
how consumers
ex p e r i e nc e
brands on THEIR
te r m s

42. QUESTIONS?