This document provides guidance on creating a personal learning network for nonprofits using social media. It discusses engaging an audience by timing posts effectively and asking questions. It also recommends establishing thought leadership by focusing on high value for the cause. The document advises aligning social media activity with organizational goals and using different voices when posting. It provides tips on using blogs, visual storytelling, integrating donate buttons, and measuring return on investment from social media efforts.

2. CREATE A PERSONAL LEARNING NETWORK
Beth Kanter
Pinning4Good
Nonprofit Tech 2.0:
A Social Media
Guide for
Nonprofits
• Most influential woman in
technology
• Measuring the Networked
Nonprofit: Using Data to
Change the World
• Resources for using
images to tell stories,
promote a cause and
raise funds
• Heather Mansfield, Social
Media for Social Good: A
How-To Guide for
Nonprofits
• @nonprofitorgs

3. THE BASICS: ENGAGE YOUR AUDIENCE
Timing is
Everything
• Catch people at
the right time
• What is their day
like?
Ask
Questions
• Initiate
conversations
• Be personable
Be a Thought
Leader
• High value on
your cause
• Balance between
organization’s
needs + cause
S O U R C E :
H T T P : / / W W W . B E T H K A N T E R . O R G / N O N P R O F I

4. ALIGN ACTIVITY WITH ORGANIZATION’S GOALS
Engage in
conversations
pertaining to
CAN
1. Relationships
with key
influencers2. Position CAN
as a trust-
worth leader3.
S O U R C E : H T T P : / / W W W . R O S I T A C O R T E Z . C O M / S O C I A L - M E D I A - 1 0 1 / A L I G N I N G -
S O C I A L - M E D I A - W I T H - O R G A N I Z A T I O N A L - G O A L S /

5. WHO SHOULD POST?
• Different
voices
• Sign with
initials
Unidentified
Individuals
• Personal
profile
• Trust
Identified
Individuals • 80: add value
to network
• 20: self
promotional
80/20 Rule
S O U R C E : D R . C O R I N N E W E I S G E R B E R , S T .
E D W A R D ' S U N I V E R S I T Y

6. BLOGS
Rules
Conversational
Check your
facts
Disclose
conflicts of
interest
Optimize
Visibility
Narrow the
topic
Identify key
terms
Link to other
blogs/experts
S O U R C E : D R . C O R I N N E W E I S G E R B E R , S T .
E D W A R D ' S U N I V E R S I T Y

7. VISUAL STORYTELLING
Users “like”
photos 2X as
often as text
Videos
shared 12X
more than
photos + text
Compelling
+ concise +
original
S O U R C E : H T T P : / / W W W . R O S I T A C O R T E Z . C O M / S O C I A L - M E D I A - 1 0 1 / V I S U A L -
S T O R Y T E L L I N G - F O R - N O N P R O F I T S - I N F O G R A P H I C /

8. THE DONATE BUTTON
Integrate into
social media
activity +
homepage
Embed
within
website
2-3 seconds
to locate
S O U R C E :
H T T P : / / N O N P R O F I T O R G S . W O R D P R E S S . C O M / 2 0 1 3 / 0 2 / 1
6 / F U N D R A I S I N G - B E S T - P R A C T I C E S - S H A R I N G - T H E -

9. RETURN OF INVESTMENT
Real Revenue + Results
Resources
Time
Money
S O U R C E : H T T P : / / B U N D L E P O S T . W O R D P R E S S . C O M / 2 0 1 3 / 0 3 / 1 2 / S O C I A L -
M E D I A - I S - N O T - A B O U T - E N G A G E M E N T /